16 Cities
20 Teams
1 Movement
The Ford Fiesta is coming stateside this summer. Until then, our 20 teams of agents are handing over the keys to their cities, working with the best local talent to reimagine the way Fiesta gets advertised. Support a nearby team as they compete against the rest of the country. Winners get their own 2011 Ford Fiesta (and all the glory).
Fresh Video
Team Tweets
bigredtim
I loved the #fiestamovement but this Aussie commercial called "How much Hipster can you pack in a Jazz?" is ridic http://bit.ly/9eGai6 #fb
jenfriel
@TheDerekJohnson AHH really!!?!? how do you like your fiesta?? #fiestamovement
samproof
Yay! #fiestamovement RT @SvenskaSpark: THE FIESTA HAS LANDED. I REPEAT: THE FIESTA HAS LANDED TO-DAY AND IT IS MINE.
agardina
@cbaccus @samdelag we did bring our @fordfiesta to Dallas Cars & Coffee during #fiestamovement. So much fun!
oprettyboy1
New Live From Sour Apple starring @MusicGenie http://bit.ly/ckwoK9 #fiestamovement
bigredtim
Just received word that my @fordfiesta's scheduled to start production today! #imwaytooexcitedforthis #fiestamovement
JonnyPaula
So... I leave for Los Angeles California ( #FiestaMovement prize I won) in five hours. I still have two #JonsWorld videos to edit first tho!
mikeyil
RT @bigredtim: Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil
bigredtim
Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil
Events
- Movement Stats
- 9593 Agent Checkins
- 3526 Team Followers
- 4064 Agent Tweets
Movement Highlights: Team Sea
Iron Man 2 x SOTA Short Film
Catch the premiere of “Monday - Friday,” a short film by director Stephan Grey about five roommates who share the Fiesta! it will be playing before Ironman 2, RSVP for free entry!
Learn More & DiscussMovement Highlights: Team Sea
Out For Ink Online Event
This online event is in conjunction with Mission 3, the ROXY x SOTA Gear collaboration, we are showcasing the other local artists we considered along with featured artist Tiffany Ta, this collaboration will be…more permanent.
Learn More & RSVPMovement Highlights: Team Miami
Movement Highlights: Team LA
Los Angeles - Acoustic Spotlight
Los Angeles is a city of Rock and Roll - but it also has some amazing hidden gems. We’re gathering together some amazing acoustic acts to Rock on the Roxx and take over the internet.
Learn More & DiscussMovement Highlights: Team Houston
Battle of the Bands - Houston Edition
We searched high and low for Houston’s best musical talent. And now they will battle it out in a live concert showcase for the crown. The grand prize, an awesome local prize package + if Team Houston wins Mission 2 of the Fiesta Movement, the show of a lifetime on stage at Bonnaroo this summer!
Your RSVPs are important in helping us send a hometown band to Bonnaroo folks + sometime between April 13 - May 3 please send 1 text to 44144 with the word “ROCKSTAR” to cast your vote for Houston to win.
Learn More & RSVPMovement Highlights: Team Los Angeles
Movement Highlights: Team Boston
$300 Cash And A Live Show!
Jon & Jory have designed some sweet new apparel for Roxy - and are unveiling their sexy new design concepts in a special live show on Sunday, May 30th.
Learn More & RSVPMovement Highlights: Team Denver
Mission 4: Make a Film
Team denver was given the chance to come up with short film idea to show off the Fiesta. Paired up with famous director Brook Aitkens and crew, a short film was created around the inspiration of the Fiesta and teachings of YNIG.
Learn More & DiscussMovement Highlights: Team Miami
Movement Highlights: Team Dallas
Dallas Mural Launch Party at Arcade Bar (Lakewood Theater)
Join Team Dallas in celebrating the official launch of our Fiesta Movement mural!
Learn More & RSVPMovement Highlights: Team Orlando
The Great Fiesta
For our last mission a local film maker gets a budget to make his own movie.
Learn More & DiscussMovement Highlights: Team Orlando
TheDailyCity.com Mobile Art Show: Parking Space Takeover Featuring the Ford Fiesta
As a part of Third Thursday we’re taking over a parking space with the Ford Fiesta and creating a park!!!
Learn More & RSVPMovement Highlights: Team Houston
We will ROCK you.
We’re on the lookout for Houston’s best musical talent and we’re going to give them a sweet prize package + national recognition. We’re hosting a Battle of the Bands and you are invited to help us find the BEST band in Houston & give them the crown.
Learn More & DiscussMovement Highlights: Team Brklyn
Double Take/Double Feature -Fiesta Finale
Team Brooklyn is wrapping up the Fiesta Movement with a double feature at the E-Walk in Times Square
Learn More & RSVPMovement Highlights: Team Detroit
Jessica Hernandez, Cold Men Young, Koji and more! FREE!
FREE show at The Crofoot with Jessica Hernandez, Cold Men Young, Koji, The Ashleys and more!
Learn More & RSVPMovement Highlights: Team SF
6/3: Iron Man 2 & Special premiere of Traffic Gods- (our short film)
Come celebrate with us completing our last mission with a special premiere of our short film
Learn More & RSVPMovement Highlights: Team LA
VK Lynne headlines Acoustic Thursday On the Roxx!
An acoustic night with VK Lynne at On The Rox!
Free music
Free Drink
and tons of fun
“VK Lynne is a name to travel and be famous…” ~Eat This Music
Learn More & RSVPMovement Highlights: Team Sea
SOTA Designs ROXY Gear
Ford Fiesta’s Team SOTA is collaborating with Roxy to design some apparel. We have a t-shirt, hat, tote bag scheme that represents the energy and vivacity of Roxy and the calm, cool of Seattle/SOTA…The SeaCal vibe is epitomized in this collection of designer wear for young women around the world.
Learn More & DiscussMovement Highlights: Team SF
Mission #4: The Traffic Gods (short film)
After 2 days of filming, 2 weeks of editing, our 5 min short film is finished!
Learn More & DiscussMovement Highlights: Team Miami
Movement Highlights: Team Philly
Free All Ages Show: Sharon Van Etten, Twin Sister & Reading Rainbow
Weathervane Music and Team Philly team up for an All Ages Show at AKA Records. First 100 RSVPs get a $10 AKA Records Gift certificate.
Learn More & DiscussMovement Highlights: Team SD
We are totally hiring these guys. It’s gonna be seriously rad.
Details announced for Team SD’s 1st Mission!
Learn More & DiscussMovement Highlights: Team Boston
Roxy’s New Digs
Jon & Jory have designed some sweet new apparel for Roxy - and are unveiling their sexy new design concepts in a special live show on Sunday, May 30th.
Learn More & DiscussMovement Highlights: Team SD
Fiesta + Roxy + Tocayo // May 24th @ Super El Camino
Team SD celebrates the completion of Mission #3 at Super El Camino.
Learn More & RSVPMovement Highlights: Team Philadelphia
Geekadelphia Mural Launch Party!
Join Tim, Mikey and the rest of Geekadelphia at North Bowl Lounge ‘n Lanes as they celebrate their first Fiesta Movement mission!
Learn More & RSVPAbout the Movement
For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we’re letting its fans take a crack at the advertising. They’ll use their creativity to promote the new 2011 Fiesta. And you get to be the judge.
Agents who participate will get to use a Ford Fiesta over the program period. We’ll pay for the gas. Team members will compete for prizes (of varying dollar amounts) and will have an equal chance to win a Ford Fiesta.