16 Cities
20 Teams
1 Movement
The Ford Fiesta is coming stateside this summer. Until then, our 20 teams of agents are handing over the keys to their cities, working with the best local talent to reimagine the way Fiesta gets advertised. Support a nearby team as they compete against the rest of the country. Winners get their own 2011 Ford Fiesta (and all the glory).
Fresh Video
Team Tweets
bigredtim
I loved the #fiestamovement but this Aussie commercial called "How much Hipster can you pack in a Jazz?" is ridic http://bit.ly/9eGai6 #fb
jenfriel
@TheDerekJohnson AHH really!!?!? how do you like your fiesta?? #fiestamovement
samproof
Yay! #fiestamovement RT @SvenskaSpark: THE FIESTA HAS LANDED. I REPEAT: THE FIESTA HAS LANDED TO-DAY AND IT IS MINE.
agardina
@cbaccus @samdelag we did bring our @fordfiesta to Dallas Cars & Coffee during #fiestamovement. So much fun!
oprettyboy1
New Live From Sour Apple starring @MusicGenie http://bit.ly/ckwoK9 #fiestamovement
bigredtim
Just received word that my @fordfiesta's scheduled to start production today! #imwaytooexcitedforthis #fiestamovement
JonnyPaula
So... I leave for Los Angeles California ( #FiestaMovement prize I won) in five hours. I still have two #JonsWorld videos to edit first tho!
mikeyil
RT @bigredtim: Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil
bigredtim
Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil
Events
6/3: Iron Man 2 & Special premiere of Traffic Gods- (our short film)
349 people are going!
Learn More & RSVP- Movement Stats
- 9585 Agent Checkins
- 3525 Team Followers
- 4064 Agent Tweets
Movement Highlights: Team Miami
Movement Highlights: Team Philly
Love It: A short film series about community
A short film series celebrating ten places we want you to love. A mural and a fundraiser presented by The Ford Fiesta Movement: Team Philly
Learn More & RSVPMovement Highlights: Team Philadelphia
Movement & Motion: One Night Art Show @ Brave New Worlds
We’d like to announce the event for Mission 3 of Philadelphia’s Fiesta Movement! This one will be a low-key, one-night-only art show in the lobby of Brave New Worlds on Friday, May 21st.
Learn More & RSVPMovement Highlights: Team Brklyn
Movement Highlights: Team SD
We are totally hiring these guys. It’s gonna be seriously rad.
Details announced for Team SD’s 1st Mission!
Learn More & DiscussMovement Highlights: Team Houston
Celebrate Design, Support Houston
Mission 3 is a super cool design-oriented mission! We’ve partnered with local designer Molly Rodriguez to create some Fiesta + Houston-inspired designs for ROXY.
Learn More & DiscussMovement Highlights: Team Chicago
Gulf Coast BBQ
We have to create a design for a Roxy T-Shirt and put on a killer online event.
Learn More & DiscussMovement Highlights: Team SF
Movement Highlights: Team Philadelphia
The Geek List
It’s simple, really. The Geek List is a list of 10 places in Philadelphia that every geek should know and love (as curated by Tim and Mikey).
We’re creating a map that visually represents their (approximate) geographic location and then it’ll be painted for all to see as a mural in a prominent area of town.
Movement Highlights: Team Phoenix
Mission Four - Car with Big Ego makes Short Film
For the finale to our Fiesta Movement experience we hooked up with a local film maker to help us bring the Fiesta to the silver screen.
Learn More & DiscussMovement Highlights: Team Sea
SOTA Designs ROXY Gear
Ford Fiesta’s Team SOTA is collaborating with Roxy to design some apparel. We have a t-shirt, hat, tote bag scheme that represents the energy and vivacity of Roxy and the calm, cool of Seattle/SOTA…The SeaCal vibe is epitomized in this collection of designer wear for young women around the world.
Learn More & DiscussMovement Highlights: Team Brklyn
Double Take/Double Feature -Fiesta Finale
Team Brooklyn is wrapping up the Fiesta Movement with a double feature at the E-Walk in Times Square
Learn More & RSVPMovement Highlights: Team Houston
ZENFILM presents “Pause” - a short film
For our final mission, we teamed up with local film co. Zenfilm to create a short film titled “Pause” and you’re invited to the premiere June 8th at Edwards Greenway Palace. Plus, it’s followed by a free screening of “Get Him to the Greek.” Details & RSVP by clicking the link below.
Also, please support our team & text “ZENFILM” to 44144. It’ll help us win a Hollywood premiere of our film + we’re “this” close to winning a FREE car for local non-profit Noah’s Kitchen!
Learn More & DiscussMovement Highlights: Team LA
LA Mural Wall
LA is a city filled with Culture and sub culture. We will be gathering several of the cities underground artists to create awareness to 10 special spots we love in a giant wall Mural.
Learn More & DiscussMovement Highlights: Team Philadelphia
Free Private Prince of Persia Screening & World Premiere of Fiesta Day!
Join Geekadelphia and the cast and crew of Fiesta Day for the world premiere of their film on the big screen followed up by Prince of Persia!
Learn More & RSVPMovement Highlights: Team SF
VIP tickets to a special performance by The Frail!
Support The Frail to represent San Francisco in the Fiesta Movement’s competition for a spot at Bonnaroo!
Learn More & RSVPMovement Highlights: Team SD
A Field Guide To San Diego // Reception & Party @ Bar Basic
Team San Diego to spend Ford Motor Company’s money for huge party in celebration of community + creativity.
Learn More & RSVPMovement Highlights: Team LA
World premiere of “Fully Loaded” & free screening of “Get Him to the Greek”
Come see the world premiere of ‘Fully Loaded’ &
Stick around for a free screening of ‘Get him to the Greek’
Movement Highlights: Team Boston
$400 Cash Giveaway!
Jon & Jory made a short film! To celebrate, we’re giving away $400 of Ford’s money!
Learn More & RSVPMovement Highlights: Team Brklyn
Movement Highlights: Team Chicago
Team John and Aaron’s SubT Fiesta
Jonny Rumble is headlining Team John and Aaron’s Subterranean Fiesta, playing along with Detholz and Honest Engines.
Learn More & RSVPMovement Highlights: Team Philly
Have A Heart: Mighty Writers + Pro Surfer Jennifer Smith = Kick Ass Apparel for Roxy.com
What happens when you pair up a group of elementary school kids from Philadelphia’s Mighty Writers program with Pro Surfer Jennifer Smith?
Learn More & DiscussMovement Highlights: Team Chitown
“TAG UR IT”
You wanna know so I’ll tell you. “Tag UR IT” is an explosion of creativity splattered on a wall in the ancient art form of Graffiti. It is only performed by highly trained Samurai artist called Taggers. We have been granted the pleasure of having our 10 top spots in chicago splattered with precision on a mighty wall in our great hometown. So stay tuned for GREATNESS.
Learn More & DiscussMovement Highlights: Team Chitown
The DNA of the Chi
This event is going to be CRAZY. NOT to mention very very very FREEEEEEEE!!!!!! So come party with the stars and we do have a couple of secret celebes that will be in the building. You wanna be down then heres what you do.Help us win this mission!:
1) “Check In” on Foursquare, which is a new way to find new places in your city, like this MURAL
2) Text “GoPre” or EPre to 44144 and ‘opt’ to receive text updates or email updates. Don’t worry, “No Spamo”
3) RSVP to our event. It’s going to be a huge party once the mural is finished.
Learn More & RSVP
Movement Highlights: Team ATL
“X Marks The Spot” - Atlanta Mural Reveal Celebration
Join Jana Hicks and Satchel Jester, Team ATL, as they celebrate the completion and reveal of the “X Marks The Spot” Mural, celebrating ten of their favorite places in the City of Atlanta.
Learn More & RSVPAbout the Movement
For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we’re letting its fans take a crack at the advertising. They’ll use their creativity to promote the new 2011 Fiesta. And you get to be the judge.
Agents who participate will get to use a Ford Fiesta over the program period. We’ll pay for the gas. Team members will compete for prizes (of varying dollar amounts) and will have an equal chance to win a Ford Fiesta.

























