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Ford Fiesta

16 Cities
20 Teams

1 Movement

The Ford Fiesta is coming stateside this summer. Until then, our 20 teams of agents are handing over the keys to their cities, working with the best local talent to reimagine the way Fiesta gets advertised. Support a nearby team as they compete against the rest of the country. Winners get their own 2011 Ford Fiesta (and all the glory).

Fresh Video

Live From Sour Apple Season 2 Ep-2 Slim

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Missions

PHX Mission One - Phoenix’s Hottest Spots

Mission One - Phoenix’s Hottest Spots

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SFO Mission #1: Graffiti Treasure Map

Mission #1: Graffiti Treasure Map

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Team Tweets

bigredtim
I loved the #fiestamovement but this Aussie commercial called "How much Hipster can you pack in a Jazz?" is ridic http://bit.ly/9eGai6 #fb

jenfriel
@TheDerekJohnson AHH really!!?!? how do you like your fiesta?? #fiestamovement

samproof
Yay! #fiestamovement RT @SvenskaSpark: THE FIESTA HAS LANDED. I REPEAT: THE FIESTA HAS LANDED TO-DAY AND IT IS MINE.

agardina
@cbaccus @samdelag we did bring our @fordfiesta to Dallas Cars & Coffee during #fiestamovement. So much fun!

bigredtim
Just received word that my @fordfiesta's scheduled to start production today! #imwaytooexcitedforthis #fiestamovement

JonnyPaula
So... I leave for Los Angeles California ( #FiestaMovement prize I won) in five hours. I still have two #JonsWorld videos to edit first tho!

mikeyil
RT @bigredtim: Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil

bigredtim
Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil

Events

The Big Picture
The Big Picture
270 people are going!
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Gulf Coast BBQ
Gulf Coast BBQ
115 people are going!
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  • Movement Stats
  • 9585 Agent Checkins
  • 3525 Team Followers
  • 4064 Agent Tweets
Fiesta has arrived!
Build and Price It Now
Movement Highlights: Team Miami
MIA SUENALO POSTER DESIGN
SUENALO POSTER DESIGN

PRINTED BY: ironforgepress.com

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Movement Highlights: Team LA
LAX Roxy Clothing Design
Roxy Clothing Design

Teaming up with Ford is giving us the chance to design for Quicksilver’s Women’s line Roxy Apparel!

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Movement Highlights: Team SD
SAN Fiesta + Roxy + Tocayo
Fiesta + Roxy + Tocayo

Team SD collaborates with Roxy Team Rider Kassia Meador, and Cuban-born illustrator Juan Marante (aka “Tocayo”)

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Movement Highlights: Team ATL
ATL Painting the Town!
Painting the Town!

Team ATL will “Paint the Town” by illustrating and featuring a colorful and interactive map of our ten favorite places throughout the city.

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Movement Highlights: Team Phoenix
PHX Mission Four - Car with Big Ego makes Short Film
Mission Four - Car with Big Ego makes Short Film

For the finale to our Fiesta Movement experience we hooked up with a local film maker to help us bring the Fiesta to the silver screen.

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Movement Highlights: Team Dallas
DFW Hanging Ten in the Big D!
Hanging Ten in the Big D!

Help Team Dallas build their own Dallas adventure as they hang ten with Roxy and the Fiesta Movement all around the Big D!

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Movement Highlights: Team NYC
NYC FREE SHOW! Bruar Falls 1 Year Anniversary Party featuring Holiday Shores & more!
FREE SHOW! Bruar Falls 1 Year Anniversary Party featuring Holiday Shores & more!

Holiday Shores & Friends are playing at The Bruar Falls 1 Year Anniversary Party, hosted by Team NYC!

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Movement Highlights: Team NYC
NYC Keren X Roxy
Keren X Roxy

Celebrating Keren’s awesome design for Roxy

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Movement Highlights: Team Miami
MIA LOMBRIES FILM - MISSION 4 - WATCH HERE
LOMBRIES FILM - MISSION 4 - WATCH HERE

Lombriz- (noun) Vulgar or common Spanish term for worm.

Gusano- (noun) Proper Spanish term for worm. Also used as a slur against Cubans who fled the island after the communist revolution in 1959.

Lombries- (noun) Colloquial term given to hosts infected with the parasitic, mind-controlling worms in the outbreak of 2011. The term is specific to the Miami region, blending “Lombriz” with the term “Zombies,” even though hosts are not zombies nor undead.

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Movement Highlights: Team Orlando
MCO Mission #2: A Lil’ Downtown Mixer
Mission #2: A Lil’ Downtown Mixer

We’re co-hosting a free mixer May 1, 2010 8-11pm at Blank Space* in downtown Orlando. Musical performance by a special guest, free drinks and light snacks.

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Movement Highlights: Team Detroit
DTW End of Mission One Blowout
End of Mission One Blowout

To close out the first mission, we’re throwing a sweet party at the Cass Cafe with live music, drinks, food, and more.

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Movement Highlights: Team Miami
Movement Highlights: Team Houston
HOU Celebrate Design - Win an Apple iPad
Celebrate Design - Win an Apple iPad

Team Fiesta Houston hearts smart design. Enter here to win a Apple iPad & several other prizes in our weekly drawings!

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Movement Highlights: Team SD
Movement Highlights: Team Chicago
ORD Gulf Coast BBQ
Gulf Coast BBQ

We will be streaming a live grilling show, wit ha celebrity chef.  During which, we will be giving away an iPad and gift cards to benefit the Audubon Society and Gulf Coast oil cleanup.

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Movement Highlights: Team Houston
HOU We will ROCK you.
We will ROCK you.

We’re on the lookout for Houston’s best musical talent and we’re going to give them a sweet prize package + national recognition. We’re hosting a Battle of the Bands and you are invited to help us find the BEST band in Houston & give them the crown.

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Movement Highlights: Team Chicago
ORD Mission #1 - Chicago Top 10 Mural
Mission #1 - Chicago Top 10 Mural

Team John Aaron is gonna scour our collective people and unearth a brilliant muralist to depict 10 spots you gotta check out in Chicago. Keep your eyes open for someone drawing on the side of the building.  It may just be our doing.
Once the mural is finished we are gonna put on a crazy great party to cap off our first mission!

To help us win this mission,
1) “Check In” on Foursquare, which is a new way to find new places in your city, like this MURAL!
2) Text “tagger” to 44144 and ‘opt’ to receive text updates or email updates. Don’t worry, it’s not a spammie thing.
3) RSVP to our event. It’s going to be a huge party once the mural is finished.

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Movement Highlights: Team LA
Movement Highlights: Team Los Angeles
LAX Mission #2 Update + More!
Mission #2 Update + More!

Team Los Angeles Mission #2 Update + More!

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Movement Highlights: Team Detroit
DTW SHORT FILM SCREENING
SHORT FILM SCREENING

Come see the premiere of our short film, the BLOODING, at the AMC 30 Forum 30 on June 9th!

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Movement Highlights: Team Miami
MIA MIA MURAL-Colada anyone?
MIA MURAL-Colada anyone?

10 hotspots that make up our MIA and represent Miami’s melting pot culture and talent.

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Movement Highlights: Team Dallas
DFW Indie Rock Dance Party Featuring Ishi, Darktown Strutters & DJ Sober!
Indie Rock Dance Party Featuring Ishi, Darktown Strutters & DJ Sober!

Join Team Dallas as they team up with Ishi, Darktown Strutters and DJ Sober for an exclusive show at The Loft!

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Movement Highlights: Team Orlando
MCO The Great Fiesta
The Great Fiesta

For our last mission a local film maker gets a budget to make his own movie.

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Movement Highlights: Team Phoenix
PHX Mission 1 Party!
Mission 1 Party!

To celebrate the success of our first Fiesta Movement mission as well as the growth of Phoenix and its people as a whole, we are going to be hosting a raucous party at one of the ten locations from our Phoenix Hot Spots mural.

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Movement Highlights: Team Boston
BOS Boston’s Music
Boston’s Music

In this mission, Ford has tasked our brave heroes Jon and Jory with discovering and promoting some of their favorite local bands from the Boston area!

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About the Movement

For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we’re letting its fans take a crack at the advertising. They’ll use their creativity to promote the new 2011 Fiesta. And you get to be the judge.

Agents who participate will get to use a Ford Fiesta over the program period. We’ll pay for the gas. Team members will compete for prizes (of varying dollar amounts) and will have an equal chance to win a Ford Fiesta.

Keep Reading

Participants will be given the use of a Ford Fiesta with gas paid over the program period.
Team members will compete for prizes with varying dollar amounts and all will have an equal chance to win a Ford Fiesta.