16 Cities
20 Teams
1 Movement
The Ford Fiesta is coming stateside this summer. Until then, our 20 teams of agents are handing over the keys to their cities, working with the best local talent to reimagine the way Fiesta gets advertised. Support a nearby team as they compete against the rest of the country. Winners get their own 2011 Ford Fiesta (and all the glory).
Fresh Video
Missions
NYC and cool stuff here
View MissionWe are totally hiring these guys. It’s gonna be seriously rad.
View MissionTeam Tweets
bigredtim
I loved the #fiestamovement but this Aussie commercial called "How much Hipster can you pack in a Jazz?" is ridic http://bit.ly/9eGai6 #fb
jenfriel
@TheDerekJohnson AHH really!!?!? how do you like your fiesta?? #fiestamovement
samproof
Yay! #fiestamovement RT @SvenskaSpark: THE FIESTA HAS LANDED. I REPEAT: THE FIESTA HAS LANDED TO-DAY AND IT IS MINE.
agardina
@cbaccus @samdelag we did bring our @fordfiesta to Dallas Cars & Coffee during #fiestamovement. So much fun!
oprettyboy1
New Live From Sour Apple starring @MusicGenie http://bit.ly/ckwoK9 #fiestamovement
bigredtim
Just received word that my @fordfiesta's scheduled to start production today! #imwaytooexcitedforthis #fiestamovement
JonnyPaula
So... I leave for Los Angeles California ( #FiestaMovement prize I won) in five hours. I still have two #JonsWorld videos to edit first tho!
mikeyil
RT @bigredtim: Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil
bigredtim
Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil
Events
- Movement Stats
- 9578 Agent Checkins
- 3525 Team Followers
- 4064 Agent Tweets
Movement Highlights: Team Philly
The Philadelphia Wall
We’re working on our first mission. Compiling a list of 10 locations we love. What’s the concept? Who’s the artist? Where will it be? Keep checking back. We’ll keep you posted on the progress.
Learn More & DiscussMovement Highlights: Team Los Angeles
Mission #3 Update - Roxy Apparel Design
Team Los Angeles designs Apparel for Roxy!
Learn More & DiscussMovement Highlights: Team Sea
Movement Highlights: Team SD
Movie premiere of “This is Charlotte King”
Celebrate the worldwide premiere of our short film, “This is Charlotte King”
Learn More & RSVPMovement Highlights: Team Los Angeles
✮ Rockin’ The Elements Fiesta ✮
To Celebrate the unveiling of our Ford Fiesta Mural & the end of Mission #1 - Team Los Angeles is throwing a Rockin’ Ford Fiesta Event!
Learn More & RSVPMovement Highlights: Team NYC
FREE SHOW! Bruar Falls 1 Year Anniversary Party featuring Holiday Shores & more!
Holiday Shores & Friends are playing at The Bruar Falls 1 Year Anniversary Party, hosted by Team NYC!
Learn More & RSVPMovement Highlights: Team Orlando
Movement Highlights: Team Chicago
Gulf Coast BBQ
We have to create a design for a Roxy T-Shirt and put on a killer online event.
Learn More & DiscussMovement Highlights: Team ATL
Ford Fiesta Fashion Lounge
Join Team ATL for a night of fashionable faire as they celebrate the Grand Opening of “House of Adrene” and reveal their exclusive Mission 3 design for Roxy.
Learn More & RSVPMovement Highlights: Team Phoenix
Mission Four - Car with Big Ego makes Short Film
For the finale to our Fiesta Movement experience we hooked up with a local film maker to help us bring the Fiesta to the silver screen.
Learn More & DiscussMovement Highlights: Team Detroit
End of Mission One Blowout
To close out the first mission, we’re throwing a sweet party at the Cass Cafe with live music, drinks, food, and more.
Learn More & RSVPMovement Highlights: Team Los Angeles
“La Lucid” Short film premiere Santa Monica theater 7 AMC
Our short film with the 2011 Ford Fiesta playing for 5 minutes before the movie Iron Man 2 on the big screen. Please read the info below for more details.
Learn More & RSVPMovement Highlights: Team Brklyn
Movement Highlights: Team Los Angeles
“La Lucid” Short film premiere Santa Monica theater 7 AMC
Our short film with the 2011 Ford Fiesta playing for 5 minutes before the movie Iron Man 2 on the big screen. Please read the info below for more details.
Learn More & DiscussMovement Highlights: Team SD
A Field Guide To San Diego // Reception & Party @ Bar Basic
Team San Diego to spend Ford Motor Company’s money for huge party in celebration of community + creativity.
Learn More & RSVPMovement Highlights: Team Miami
Movement Highlights: Team Dallas
Free Screening of Spring Fiesta & Get Him to the Greek!
Premiering our short film, Spring Fiesta alongside Get Him to the Greek!
Learn More & RSVPMovement Highlights: Team Brklyn
Double Take/Double Feature -Fiesta Finale
Team Brooklyn is wrapping up the Fiesta Movement with a double feature at the E-Walk in Times Square
Learn More & RSVPMovement Highlights: Team Phoenix
Mission One - Phoenix’s Hottest Spots
There are a variety of words that people use to describe the Phoenix-metro area, most of which begin with ‘hot’, but for those of us that live here, ‘community’ comes up time and time again. We are creating a mural that will celebrate ten places that we feel are bright spots in this community.
Learn More & DiscussMovement Highlights: Team Phoenix
Mission Two - The Concert
Three amazing bands. One awesome show. Comes see What Laura Says Thinks and Feels, Black Carl, and Courdek perform live on May 1st at the Rhythm Room.
Learn More & RSVPMovement Highlights: Team Orlando
The Great Fiesta Movie Premiere
For Mission 4 we partnered with a local film director to make a short film inspired by the 2011 Ford Fiesta
Learn More & RSVPMovement Highlights: Team Chicago
Mission #1 - Chicago Top 10 Mural
Team John Aaron is gonna scour our collective people and unearth a brilliant muralist to depict 10 spots you gotta check out in Chicago. Keep your eyes open for someone drawing on the side of the building. It may just be our doing.
Once the mural is finished we are gonna put on a crazy great party to cap off our first mission!
To help us win this mission,
1) “Check In” on Foursquare, which is a new way to find new places in your city, like this MURAL!
2) Text “tagger” to 44144 and ‘opt’ to receive text updates or email updates. Don’t worry, it’s not a spammie thing.
3) RSVP to our event. It’s going to be a huge party once the mural is finished.
Movement Highlights: Team Denver
Fiesta Down Town at Mix Music Lounge
Come down to Mix Music Lounge on April 9th and join Team Denver for our first event. Help us kick it off right by RSVP’ing. We will have some prizes, art and some incredible live music.
Learn More & RSVPMovement Highlights: Team Orlando
The Great Fiesta
For our last mission a local film maker gets a budget to make his own movie.
Learn More & DiscussMovement Highlights: Team Detroit
SHORT FILM SCREENING
Come see the premiere of our short film, the BLOODING, at the AMC 30 Forum 30 on June 9th!
Learn More & RSVPAbout the Movement
For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we’re letting its fans take a crack at the advertising. They’ll use their creativity to promote the new 2011 Fiesta. And you get to be the judge.
Agents who participate will get to use a Ford Fiesta over the program period. We’ll pay for the gas. Team members will compete for prizes (of varying dollar amounts) and will have an equal chance to win a Ford Fiesta.




















