16 Cities
20 Teams
1 Movement
The Ford Fiesta is coming stateside this summer. Until then, our 20 teams of agents are handing over the keys to their cities, working with the best local talent to reimagine the way Fiesta gets advertised. Support a nearby team as they compete against the rest of the country. Winners get their own 2011 Ford Fiesta (and all the glory).
Fresh Video
Team Tweets
bigredtim
I loved the #fiestamovement but this Aussie commercial called "How much Hipster can you pack in a Jazz?" is ridic http://bit.ly/9eGai6 #fb
jenfriel
@TheDerekJohnson AHH really!!?!? how do you like your fiesta?? #fiestamovement
samproof
Yay! #fiestamovement RT @SvenskaSpark: THE FIESTA HAS LANDED. I REPEAT: THE FIESTA HAS LANDED TO-DAY AND IT IS MINE.
agardina
@cbaccus @samdelag we did bring our @fordfiesta to Dallas Cars & Coffee during #fiestamovement. So much fun!
oprettyboy1
New Live From Sour Apple starring @MusicGenie http://bit.ly/ckwoK9 #fiestamovement
bigredtim
Just received word that my @fordfiesta's scheduled to start production today! #imwaytooexcitedforthis #fiestamovement
JonnyPaula
So... I leave for Los Angeles California ( #FiestaMovement prize I won) in five hours. I still have two #JonsWorld videos to edit first tho!
mikeyil
RT @bigredtim: Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil
bigredtim
Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil
Events
- Movement Stats
- 9585 Agent Checkins
- 3525 Team Followers
- 4064 Agent Tweets
Movement Highlights: Team Houston
H-town Community Map Project
We partnered with local talent to create an artistic map highlighting 10 places and experiences that are uniquely Houston.
Learn More & DiscussMovement Highlights: Team Chicago
Mission #1 - Chicago Top 10 Mural
Team John Aaron is gonna scour our collective people and unearth a brilliant muralist to depict 10 spots you gotta check out in Chicago. Keep your eyes open for someone drawing on the side of the building. It may just be our doing.
Once the mural is finished we are gonna put on a crazy great party to cap off our first mission!
To help us win this mission,
1) “Check In” on Foursquare, which is a new way to find new places in your city, like this MURAL!
2) Text “tagger” to 44144 and ‘opt’ to receive text updates or email updates. Don’t worry, it’s not a spammie thing.
3) RSVP to our event. It’s going to be a huge party once the mural is finished.
Movement Highlights: Team Houston
Celebrate Design, Support Houston
Mission 3 is a super cool design-oriented mission! We’ve partnered with local designer Molly Rodriguez to create some Fiesta + Houston-inspired designs for ROXY.
Learn More & DiscussMovement Highlights: Team Brklyn
Roxy Mission 3 Update!
For Mission 3 FiestaNYC will be teaming up with ROXY and to celebrate we are taking you out!
Learn More & DiscussMovement Highlights: Team SF
Mission #4: The Traffic Gods (short film)
After 2 days of filming, 2 weeks of editing, our 5 min short film is finished!
Learn More & DiscussMovement Highlights: Team Los Angeles
EPIC FIESTA - THE DREAM - MISSION #2 CONCERT
EPIC FIESTA - THE DREAM - BE THERE!
Learn More & DiscussMovement Highlights: Team Dallas
Dallas’ Ten Best Hidden Gems
Our first mission is to highlight the 10 best hidden spots in Dallas! We’re working with some of the best artists in the city to create a mural and end the project with a huge party.
Learn More & Discuss
Movement Highlights: Team Denver
10 Spots of Denver
We have been tasked with choosing ten places that are unique to Denver and highlight locations that you should check out. Using these ten places we’ll create a map that will be up made into a mural so you know where to go.
Learn More & DiscussMovement Highlights: Team ATL
“X Marks The Spot” - Atlanta Mural Reveal Celebration
Join Jana Hicks and Satchel Jester, Team ATL, as they celebrate the completion and reveal of the “X Marks The Spot” Mural, celebrating ten of their favorite places in the City of Atlanta.
Learn More & RSVPMovement Highlights: Team Houston
World premiere of “Pause” by Zenfilm + free screening of “Get Him to the Greek”
Join us for the worldwide premiere of “Pause” by Zenfilm, Tuesday, June 8th at Edwards Greenway Palace 24, followed by a free screening of “Get Him to the Greek” featuring Jonah Hill & Russell Brand. RSVP below and your name will be added to our guest list.
Learn More & RSVPMovement Highlights: Team Detroit
SHORT FILM
Mission 4 means we got to make our own short film, featuring our little green buddy. Come out on June 9th to see the premiere!
Learn More & DiscussMovement Highlights: Team Dallas
Hanging Ten in the Big D!
Help Team Dallas build their own Dallas adventure as they hang ten with Roxy and the Fiesta Movement all around the Big D!
Learn More & RSVPMovement Highlights: Team Miami
Movement Highlights: Team Houston
Celebrate Design - Win an Apple iPad
Team Fiesta Houston hearts smart design. Enter here to win a Apple iPad & several other prizes in our weekly drawings!
Learn More & RSVPMovement Highlights: Team ATL
Ford Fiesta Fashion Lounge
Join Team ATL for a night of fashionable faire as they celebrate the Grand Opening of “House of Adrene” and reveal their exclusive Mission 3 design for Roxy.
Learn More & RSVPMovement Highlights: Team LA
Movement Highlights: Team SF
Mission #1: Graffiti Treasure Map
Team SF creates a treasure map of SF’s hidden gems!
Learn More & DiscussMovement Highlights: Team Philly
Have A Heart: Mighty Writers + Pro Surfer Jennifer Smith = Kick Ass Apparel for Roxy.com
What happens when you pair up a group of elementary school kids from Philadelphia’s Mighty Writers program with Pro Surfer Jennifer Smith?
Learn More & DiscussMovement Highlights: Team Detroit
End of Mission One Blowout
To close out the first mission, we’re throwing a sweet party at the Cass Cafe with live music, drinks, food, and more.
Learn More & RSVPMovement Highlights: Team Boston
Painting The Town
Jon & Jory will be selecting their top-10 favorite Boston locations, and highlighting them in an exciting new graffiti mural (designed by AFP co-star Ryan Lewis) to be unveiled at an exciting live party event this April!
Learn More & Discuss
Movement Highlights: Team LA
VK Lynne headlines Acoustic Thursday On the Roxx!
An acoustic night with VK Lynne at On The Rox!
Free music
Free Drink
and tons of fun
“VK Lynne is a name to travel and be famous…” ~Eat This Music
Learn More & RSVPMovement Highlights: Team LA
World premiere of “Fully Loaded” & free screening of “Get Him to the Greek”
Come see the world premiere of ‘Fully Loaded’ &
Stick around for a free screening of ‘Get him to the Greek’
Movement Highlights: Team Detroit
Jessica Hernandez, Cold Men Young, Koji and more! FREE!
FREE show at The Crofoot with Jessica Hernandez, Cold Men Young, Koji, The Ashleys and more!
Learn More & RSVPMovement Highlights: Team Chitown
Talent Everywhere We GO
Ok here is your chance to be apart of something Great. We have searched the city for some of chicago’s hottest up and coming talent to bring you a show that will excite and titillate the senses. 12 artist will battle for the “Cut Above the Rest” title and $500 bucks.
They will be forced to do battle with their best lyrics, songs and dance. They’re can only be 1 Victor and that is decided by you. Who will you choose out of Phenomenal Acts like P1, 3tre, Mike runnels, Ocs, and new R&B sensation LOVANDRE.
Special Performances by Omen, Mickey Halsted and secret R&B Super Group.
DJ Sean Mac on the Wheels of Steele all night.
Did I mention its free and If your following me on Twitter and u tweet me “@oprettyboy1 throws hot Events” I’ll get you drinks on me.
All you have to do to be apart of this movement is:
1. RSVP & tell all your friends to RSVP to this FREE show:
2. Send 1 text to 44144 with the word “Gopre” to cast your vote for Team Chicago to win (normal rates apply & we will not spam you afterwards).
3. Sign up for Foursquare so you can “check-in” at the event (This will also an opportunity to get “Super Swarm” badge.
As a bonus a Couple of you will have a chance @ A cash prize if you win our little trivia game.
So learn about Derek “Pretty Boy” Dow and Chris Adams on all their social medias and learn everything u can about the fiestamovement.
Movement Highlights: Team Miami
About the Movement
For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we’re letting its fans take a crack at the advertising. They’ll use their creativity to promote the new 2011 Fiesta. And you get to be the judge.
Agents who participate will get to use a Ford Fiesta over the program period. We’ll pay for the gas. Team members will compete for prizes (of varying dollar amounts) and will have an equal chance to win a Ford Fiesta.






















