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Ford Fiesta

16 Cities
20 Teams

1 Movement

The Ford Fiesta is coming stateside this summer. Until then, our 20 teams of agents are handing over the keys to their cities, working with the best local talent to reimagine the way Fiesta gets advertised. Support a nearby team as they compete against the rest of the country. Winners get their own 2011 Ford Fiesta (and all the glory).

Fresh Video

Live From Sour Apple Season 2 Ep-2 Slim

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Missions

PHL Free All Ages Show: Sharon Van Etten, Twin Sister & Reading Rainbow

Free All Ages Show: Sharon Van Etten, Twin Sister & Reading Rainbow

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PHX Mission One - Phoenix’s Hottest Spots

Mission One - Phoenix’s Hottest Spots

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Team Tweets

bigredtim
I loved the #fiestamovement but this Aussie commercial called "How much Hipster can you pack in a Jazz?" is ridic http://bit.ly/9eGai6 #fb

jenfriel
@TheDerekJohnson AHH really!!?!? how do you like your fiesta?? #fiestamovement

samproof
Yay! #fiestamovement RT @SvenskaSpark: THE FIESTA HAS LANDED. I REPEAT: THE FIESTA HAS LANDED TO-DAY AND IT IS MINE.

agardina
@cbaccus @samdelag we did bring our @fordfiesta to Dallas Cars & Coffee during #fiestamovement. So much fun!

bigredtim
Just received word that my @fordfiesta's scheduled to start production today! #imwaytooexcitedforthis #fiestamovement

JonnyPaula
So... I leave for Los Angeles California ( #FiestaMovement prize I won) in five hours. I still have two #JonsWorld videos to edit first tho!

mikeyil
RT @bigredtim: Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil

bigredtim
Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil

Events

FiestaNYC Crawl
FiestaNYC Crawl
18 people are going!
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World premiere of “Fully Loaded” & free screening of “Get Him to the Greek”
World premiere of “Fully Loaded” & free screening of “Get Him to the Greek”
165 people are going!
Learn More & RSVP
  • Movement Stats
  • 9585 Agent Checkins
  • 3525 Team Followers
  • 4064 Agent Tweets
Fiesta has arrived!
Build and Price It Now
Movement Highlights: Team LA
Movement Highlights: Team Detroit
DTW DET WALL
DET WALL

We get to pick the top 10 places that we feel YOU need to get to in this bold city of ours.. and then put it on a wall somewhere!

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Movement Highlights: Team Detroit
DTW End of Mission One Blowout
End of Mission One Blowout

To close out the first mission, we’re throwing a sweet party at the Cass Cafe with live music, drinks, food, and more.

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Movement Highlights: Team Orlando
MCO Mark and Dan Like This Mural
Mark and Dan Like This Mural

Mark and Dan made a mural and are throwing a party!

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Movement Highlights: Team Detroit
DTW FIESTA DETROIT // ROXY APPAREL
FIESTA DETROIT // ROXY APPAREL

Yo!  We’re partnering with Roxy to make some apparel!!

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Movement Highlights: Team LA
LAX TeamLA I’m on a Tiger Party!
TeamLA I’m on a Tiger Party!

Come celebrate with TeamLA, SamProof and JenFriel

Free Drinks, fun and more!

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Movement Highlights: Team SD
SAN Fiesta + Roxy + Tocayo // May 24th @ Super El Camino
Fiesta + Roxy + Tocayo // May 24th @ Super El Camino

Team SD celebrates the completion of Mission #3 at Super El Camino.

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Movement Highlights: Team Brklyn
NYC Double Take/Double Feature -Fiesta Finale
Double Take/Double Feature -Fiesta Finale

Team Brooklyn is wrapping up the Fiesta Movement with a double feature at the E-Walk in Times Square

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Movement Highlights: Team Chitown
ORD The Big Picture mission
The Big Picture mission

Its Finally that Time we have Finished Our Movie “The Big Picture”. We want you to come and join in the Premiere. Did i mention its free? It is. See you on June 8, @ 7:15pm.
Where:Kerasotes ShowPlace ICON
150 West Roosevelt Road
Chicago, IL 60605

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Movement Highlights: Team Houston
HOU We will ROCK you.
We will ROCK you.

We’re on the lookout for Houston’s best musical talent and we’re going to give them a sweet prize package + national recognition. We’re hosting a Battle of the Bands and you are invited to help us find the BEST band in Houston & give them the crown.

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Movement Highlights: Team Chicago
ORD Gulf Coast BBQ
Gulf Coast BBQ

We have to create a design for a Roxy T-Shirt and put on a killer online event.

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Movement Highlights: Team Denver
DEN Funkiphino at Tivoli Commons on the Auraria Campus
Funkiphino at Tivoli Commons on the Auraria Campus

Team Denver is featuring Funkiphino at the Tivoli Commons on the Auraria Campus. Enjoy some funk, dance and RSVP to win some sweet prizes.  The Fiesta will be on display and YNIG will be out painting live art. Take a break from class or come down to the campus for this free event.

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Movement Highlights: Team Philly
PHL Have A Heart: Mighty Writers + Pro Surfer Jennifer Smith = Kick Ass Apparel for Roxy.com
Have A Heart: Mighty Writers + Pro Surfer Jennifer Smith = Kick Ass Apparel for Roxy.com

What happens when you pair up a group of elementary school kids from Philadelphia’s Mighty Writers program with Pro Surfer Jennifer Smith?

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Movement Highlights: Team Philly
PHL Free All Ages Show: Sharon Van Etten, Twin Sister & Reading Rainbow
Free All Ages Show: Sharon Van Etten, Twin Sister & Reading Rainbow

Weathervane Music and Team Philly team up for an All Ages Show at AKA Records. First 100 RSVPs get a $10 AKA Records Gift certificate.

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Movement Highlights: Team Chicago
ORD Gulf Coast BBQ
Gulf Coast BBQ

We will be streaming a live grilling show, wit ha celebrity chef.  During which, we will be giving away an iPad and gift cards to benefit the Audubon Society and Gulf Coast oil cleanup.

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Movement Highlights: Team LA
LAX VK Lynne headlines Acoustic Thursday On the Roxx!
VK Lynne headlines Acoustic Thursday On the Roxx!

An acoustic night with VK Lynne at On The Rox!

Free music
Free Drink
and tons of fun

“VK Lynne is a name to travel and be famous…” ~Eat This Music

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Movement Highlights: Team Houston
HOU Celebrate Design, Support Houston
Celebrate Design, Support Houston

Mission 3 is a super cool design-oriented mission! We’ve partnered with local designer Molly Rodriguez to create some Fiesta + Houston-inspired designs for ROXY.

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Movement Highlights: Team Boston
BOS Boston’s Music
Boston’s Music

In this mission, Ford has tasked our brave heroes Jon and Jory with discovering and promoting some of their favorite local bands from the Boston area!

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Movement Highlights: Team LA
LAX Los Angeles - Acoustic Spotlight
Los Angeles - Acoustic Spotlight

Los Angeles is a city of Rock and Roll - but it also has some amazing hidden gems. We’re gathering together some amazing acoustic acts to Rock on the Roxx and take over the internet.

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Movement Highlights: Team SF
SFO Mission #4: The Traffic Gods (short film)
Mission #4: The Traffic Gods (short film)

After 2 days of filming, 2 weeks of editing, our 5 min short film is finished!

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Movement Highlights: Team Houston
HOU H-town Community Map Project
H-town Community Map Project

We partnered with local talent to create an artistic map highlighting 10 places and experiences that are uniquely Houston.

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Movement Highlights: Team Miami
MIA LOMBRIES FILM - MISSION 4 - WATCH HERE
LOMBRIES FILM - MISSION 4 - WATCH HERE

Lombriz- (noun) Vulgar or common Spanish term for worm.

Gusano- (noun) Proper Spanish term for worm. Also used as a slur against Cubans who fled the island after the communist revolution in 1959.

Lombries- (noun) Colloquial term given to hosts infected with the parasitic, mind-controlling worms in the outbreak of 2011. The term is specific to the Miami region, blending “Lombriz” with the term “Zombies,” even though hosts are not zombies nor undead.

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Movement Highlights: Team NYC
NYC MacGruber for Free! Also the music video we made for “The Young Friends”
MacGruber for Free! Also the music video we made for “The Young Friends”

Free screening of MacGruber, plus the worldwide premiere of the music video for “South End” by the amazing band “The Young Friends” directed by Team NYC

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Movement Highlights: Team Orlando
MCO TheDailyCity.com Mobile Art Show: Parking Space Takeover Featuring the Ford Fiesta
TheDailyCity.com Mobile Art Show: Parking Space Takeover Featuring the Ford Fiesta

Downtown Orlando is getting a brand new public park… for two hours. On May 20, 2010, 7-9pm, TheDailyCity.com Mobile Art Show is taking over one parking space adjacent to City Arts Factory in downtown Orlando as part of “Third Thursdays,” and turning it into a parking-space-size park with astro turf, lawn chairs and tables. The event is free and the public is welcome to have a seat, chat and take pictures and hav a mini downtown respite in the tiny park.

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Movement Highlights: Team Los Angeles
LAX **UPDATED** 10 AMAZING PLACES IN LOS ANGELES - MUST SEE ***
**UPDATED** 10 AMAZING PLACES IN LOS ANGELES - MUST SEE ***

Choose ten locations in Los Angeles that world should know about. Then create a design for a mural that will be placed in Los Angeles highlighting the locations so people seeing the mural can visit the locations.

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About the Movement

For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we’re letting its fans take a crack at the advertising. They’ll use their creativity to promote the new 2011 Fiesta. And you get to be the judge.

Agents who participate will get to use a Ford Fiesta over the program period. We’ll pay for the gas. Team members will compete for prizes (of varying dollar amounts) and will have an equal chance to win a Ford Fiesta.

Keep Reading

Participants will be given the use of a Ford Fiesta with gas paid over the program period.
Team members will compete for prizes with varying dollar amounts and all will have an equal chance to win a Ford Fiesta.