16 Cities
20 Teams
1 Movement
The Ford Fiesta is coming stateside this summer. Until then, our 20 teams of agents are handing over the keys to their cities, working with the best local talent to reimagine the way Fiesta gets advertised. Support a nearby team as they compete against the rest of the country. Winners get their own 2011 Ford Fiesta (and all the glory).
Fresh Video
Team Tweets
bigredtim
I loved the #fiestamovement but this Aussie commercial called "How much Hipster can you pack in a Jazz?" is ridic http://bit.ly/9eGai6 #fb
jenfriel
@TheDerekJohnson AHH really!!?!? how do you like your fiesta?? #fiestamovement
samproof
Yay! #fiestamovement RT @SvenskaSpark: THE FIESTA HAS LANDED. I REPEAT: THE FIESTA HAS LANDED TO-DAY AND IT IS MINE.
agardina
@cbaccus @samdelag we did bring our @fordfiesta to Dallas Cars & Coffee during #fiestamovement. So much fun!
oprettyboy1
New Live From Sour Apple starring @MusicGenie http://bit.ly/ckwoK9 #fiestamovement
bigredtim
Just received word that my @fordfiesta's scheduled to start production today! #imwaytooexcitedforthis #fiestamovement
JonnyPaula
So... I leave for Los Angeles California ( #FiestaMovement prize I won) in five hours. I still have two #JonsWorld videos to edit first tho!
mikeyil
RT @bigredtim: Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil
bigredtim
Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil
Events
World premiere of “Fully Loaded” & free screening of “Get Him to the Greek”
165 people are going!
Learn More & RSVP- Movement Stats
- 9585 Agent Checkins
- 3525 Team Followers
- 4064 Agent Tweets
Movement Highlights: Team Detroit
SHORT FILM
Mission 4 means we got to make our own short film, featuring our little green buddy. Come out on June 9th to see the premiere!
Learn More & DiscussMovement Highlights: Team Chicago
Team John and Aaron’s SubT Fiesta
Jonny Rumble is headlining Team John and Aaron’s Subterranean Fiesta, playing along with Detholz and Honest Engines.
Learn More & RSVPMovement Highlights: Team Philly
Have A Heart: Mighty Writers + Pro Surfer Jennifer Smith = Kick Ass Apparel for Roxy.com
What happens when you pair up a group of elementary school kids from Philadelphia’s Mighty Writers program with Pro Surfer Jennifer Smith?
Learn More & DiscussMovement Highlights: Team Denver
Get Funkiphino to Bonoroo
Team Denver is trying to get Funkiphino, Colorado’s best funk band, to Bonnaroo in Tennessee. So we are throwing a free event at the Tivoli commons on the Auraria Campus. You have two chances to win an iPad, just RSVP for the event or check in at the event with foursquare. Click on the Funkiphino event now to RSVP or stay up to day by texting DTOWN to 44144.
Learn More & DiscussMovement Highlights: Team Denver
Funkiphino at Tivoli Commons on the Auraria Campus
Team Denver is featuring Funkiphino at the Tivoli Commons on the Auraria Campus. Enjoy some funk, dance and RSVP to win some sweet prizes. The Fiesta will be on display and YNIG will be out painting live art. Take a break from class or come down to the campus for this free event.
Learn More & RSVPMovement Highlights: Team Miami
Flash Mission #1- Car Graphics
So originally we were suppose to pick out graphic for the sides of our car, we checked out the stock
Learn More & DiscussMovement Highlights: Team ATL
Ford Fiesta Fashion Lounge
Join Team ATL for a night of fashionable faire as they celebrate the Grand Opening of “House of Adrene” and reveal their exclusive Mission 3 design for Roxy.
Learn More & RSVPMovement Highlights: Team Philly
Free All Ages Show: Sharon Van Etten, Twin Sister & Reading Rainbow
Weathervane Music and Team Philly team up for an All Ages Show at AKA Records. First 100 RSVPs get a $10 AKA Records Gift certificate.
Learn More & RSVPMovement Highlights: Team Denver
Ill Style Heroes Online Event
Team Denver’s third mission had us creating a design for the Roxy Clothing line. So we thought, for our online party, why let you follow Team Denver around for a couple of days and see some of the stuff we get into. Sunday, May 23rd we will kick things off at Hades bar and grill and go through to Monday. RSVP and check out the full event for more details.
Learn More & RSVPMovement Highlights: Team LA
TeamLA I’m on a Tiger Party!
Come celebrate with TeamLA, SamProof and JenFriel
Free Drinks, fun and more!
Learn More & RSVPMovement Highlights: Team Chitown
The Big Picture mission
Its Finally that Time we have Finished Our Movie “The Big Picture”. We want you to come and join in the Premiere. Did i mention its free? It is. See you on June 8, @ 7:15pm.
Where:Kerasotes ShowPlace ICON
150 West Roosevelt Road
Chicago, IL 60605
Movement Highlights: Team Orlando
The Great Fiesta Movie Premiere
For Mission 4 we partnered with a local film director to make a short film inspired by the 2011 Ford Fiesta
Learn More & RSVPMovement Highlights: Team Houston
Celebrate Design, Support Houston
Mission 3 is a super cool design-oriented mission! We’ve partnered with local designer Molly Rodriguez to create some Fiesta + Houston-inspired designs for ROXY.
Learn More & DiscussMovement Highlights: Team Sea
Movement Highlights: Team Los Angeles
“La Lucid” Short film premiere Santa Monica theater 7 AMC
Our short film with the 2011 Ford Fiesta playing for 5 minutes before the movie Iron Man 2 on the big screen. Please read the info below for more details.
Learn More & RSVPMovement Highlights: Team SF
VIP tickets to a special performance by The Frail!
Support The Frail to represent San Francisco in the Fiesta Movement’s competition for a spot at Bonnaroo!
Learn More & RSVPMovement Highlights: Team Dallas
Free Screening of Spring Fiesta & Get Him to the Greek!
Premiering our short film, Spring Fiesta alongside Get Him to the Greek!
Learn More & RSVPMovement Highlights: Team Chicago
Mission #1 - Chicago Top 10 Mural
Team John Aaron is gonna scour our collective people and unearth a brilliant muralist to depict 10 spots you gotta check out in Chicago. Keep your eyes open for someone drawing on the side of the building. It may just be our doing.
Once the mural is finished we are gonna put on a crazy great party to cap off our first mission!
To help us win this mission,
1) “Check In” on Foursquare, which is a new way to find new places in your city, like this MURAL!
2) Text “tagger” to 44144 and ‘opt’ to receive text updates or email updates. Don’t worry, it’s not a spammie thing.
3) RSVP to our event. It’s going to be a huge party once the mural is finished.
Movement Highlights: Team Houston
H-town Community Map Project
We partnered with local talent to create an artistic map highlighting 10 places and experiences that are uniquely Houston.
Learn More & DiscussMovement Highlights: Team Los Angeles
Movement Highlights: Team SD
Fiesta + Roxy + Tocayo // May 24th @ Super El Camino
Team SD celebrates the completion of Mission #3 at Super El Camino.
Learn More & RSVPMovement Highlights: Team Philadelphia
Movement & Motion: One Night Art Show @ Brave New Worlds
We’d like to announce the event for Mission 3 of Philadelphia’s Fiesta Movement! This one will be a low-key, one-night-only art show in the lobby of Brave New Worlds on Friday, May 21st.
Learn More & RSVPMovement Highlights: Team Los Angeles
Movement Highlights: Team Miami
Movement Highlights: Team Philly
Love It: A short film series about community
A short film series celebrating ten places we want you to love. A mural and a fundraiser presented by The Ford Fiesta Movement: Team Philly
Learn More & RSVPAbout the Movement
For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we’re letting its fans take a crack at the advertising. They’ll use their creativity to promote the new 2011 Fiesta. And you get to be the judge.
Agents who participate will get to use a Ford Fiesta over the program period. We’ll pay for the gas. Team members will compete for prizes (of varying dollar amounts) and will have an equal chance to win a Ford Fiesta.






















