16 Cities
20 Teams
1 Movement
The Ford Fiesta is coming stateside this summer. Until then, our 20 teams of agents are handing over the keys to their cities, working with the best local talent to reimagine the way Fiesta gets advertised. Support a nearby team as they compete against the rest of the country. Winners get their own 2011 Ford Fiesta (and all the glory).
Fresh Video
Team Tweets
bigredtim
I loved the #fiestamovement but this Aussie commercial called "How much Hipster can you pack in a Jazz?" is ridic http://bit.ly/9eGai6 #fb
jenfriel
@TheDerekJohnson AHH really!!?!? how do you like your fiesta?? #fiestamovement
samproof
Yay! #fiestamovement RT @SvenskaSpark: THE FIESTA HAS LANDED. I REPEAT: THE FIESTA HAS LANDED TO-DAY AND IT IS MINE.
agardina
@cbaccus @samdelag we did bring our @fordfiesta to Dallas Cars & Coffee during #fiestamovement. So much fun!
oprettyboy1
New Live From Sour Apple starring @MusicGenie http://bit.ly/ckwoK9 #fiestamovement
bigredtim
Just received word that my @fordfiesta's scheduled to start production today! #imwaytooexcitedforthis #fiestamovement
JonnyPaula
So... I leave for Los Angeles California ( #FiestaMovement prize I won) in five hours. I still have two #JonsWorld videos to edit first tho!
mikeyil
RT @bigredtim: Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil
bigredtim
Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil
Events
TheDailyCity.com Mobile Art Show: Parking Space Takeover Featuring the Ford Fiesta
129 people are going!
Learn More & RSVP- Movement Stats
- 9585 Agent Checkins
- 3525 Team Followers
- 4064 Agent Tweets
Movement Highlights: Team Detroit
SHORT FILM
Mission 4 means we got to make our own short film, featuring our little green buddy. Come out on June 9th to see the premiere!
Learn More & DiscussMovement Highlights: Team Chitown
The Big Picture mission
Its Finally that Time we have Finished Our Movie “The Big Picture”. We want you to come and join in the Premiere. Did i mention its free? It is. See you on June 8, @ 7:15pm.
Where:Kerasotes ShowPlace ICON
150 West Roosevelt Road
Chicago, IL 60605
Movement Highlights: Team Boston
$400 Cash Giveaway!
Jon & Jory made a short film! To celebrate, we’re giving away $400 of Ford’s money!
Learn More & RSVPMovement Highlights: Team Houston
ZENFILM presents “Pause” - a short film
For our final mission, we teamed up with local film co. Zenfilm to create a short film titled “Pause” and you’re invited to the premiere June 8th at Edwards Greenway Palace. Plus, it’s followed by a free screening of “Get Him to the Greek.” Details & RSVP by clicking the link below.
Also, please support our team & text “ZENFILM” to 44144. It’ll help us win a Hollywood premiere of our film + we’re “this” close to winning a FREE car for local non-profit Noah’s Kitchen!
Learn More & DiscussMovement Highlights: Team Houston
World premiere of “Pause” by Zenfilm + free screening of “Get Him to the Greek”
Join us for the worldwide premiere of “Pause” by Zenfilm, Tuesday, June 8th at Edwards Greenway Palace 24, followed by a free screening of “Get Him to the Greek” featuring Jonah Hill & Russell Brand. RSVP below and your name will be added to our guest list.
Learn More & RSVPMovement Highlights: Team ATL
Painting the Town!
Team ATL will “Paint the Town” by illustrating and featuring a colorful and interactive map of our ten favorite places throughout the city.
Learn More & DiscussMovement Highlights: Team Orlando
The Great Fiesta Movie Premiere
For Mission 4 we partnered with a local film director to make a short film inspired by the 2011 Ford Fiesta
Learn More & RSVPMovement Highlights: Team Phoenix
Theory of Circumstance Premier Alongside Robin Hood
Come and see the premier of our short film “Theory of Circumstance” by Frank Thomas at the Desert Ridge 18 AMC Theater.
Learn More & RSVPMovement Highlights: Team Los Angeles
Movement Highlights: Team Chicago
Mission #1 - Chicago Top 10 Mural
Team John Aaron is gonna scour our collective people and unearth a brilliant muralist to depict 10 spots you gotta check out in Chicago. Keep your eyes open for someone drawing on the side of the building. It may just be our doing.
Once the mural is finished we are gonna put on a crazy great party to cap off our first mission!
To help us win this mission,
1) “Check In” on Foursquare, which is a new way to find new places in your city, like this MURAL!
2) Text “tagger” to 44144 and ‘opt’ to receive text updates or email updates. Don’t worry, it’s not a spammie thing.
3) RSVP to our event. It’s going to be a huge party once the mural is finished.
Movement Highlights: Team Boston
A Fiesta Film
Jon & Jory have created a short film highlighting the Ford Fiesta, and their hometown of Boston, MA!
Learn More & DiscussMovement Highlights: Team Philly
ULTRA SPECIAL HAVING HEART SUPER CONTEST
HAVING HEART means being determined and focused. It doesn’t mean you always win. It means you DO YOUR THING and enjoy the ride. WIN A MEGA-PRIZE!
Learn More & RSVPMovement Highlights: Team SF
Mission #2: THE FRAIL (SF band)
Support The Frail, as the band to represent SF at the special show at Mezzanine on 5/7.
Learn More & DiscussMovement Highlights: Team Denver
Ill Style Heroes Online Event
Team Denver’s third mission had us creating a design for the Roxy Clothing line. So we thought, for our online party, why let you follow Team Denver around for a couple of days and see some of the stuff we get into. Sunday, May 23rd we will kick things off at Hades bar and grill and go through to Monday. RSVP and check out the full event for more details.
Learn More & RSVPMovement Highlights: Team Brklyn
Movement Highlights: Team Boston
Boston’s Music
In this mission, Ford has tasked our brave heroes Jon and Jory with discovering and promoting some of their favorite local bands from the Boston area!
Learn More & DiscussMovement Highlights: Team SD
Movie premiere of “This is Charlotte King”
Celebrate the worldwide premiere of our short film, “This is Charlotte King”
Learn More & RSVPMovement Highlights: Team Denver
10 Spots of Denver
We have been tasked with choosing ten places that are unique to Denver and highlight locations that you should check out. Using these ten places we’ll create a map that will be up made into a mural so you know where to go.
Learn More & DiscussMovement Highlights: Team SD
Fiesta + Roxy + Tocayo
Team SD collaborates with Roxy Team Rider Kassia Meador, and Cuban-born illustrator Juan Marante (aka “Tocayo”)
Learn More & DiscussMovement Highlights: Team SF
Mission #3: Drive to Inspire (designing for Roxy)
Our designer, Lisa, creates a fabulous line that embodies the spirit of Ford Fiesta & Roxy
Learn More & DiscussMovement Highlights: Team SD
A Field Guide To San Diego // Reception & Party @ Bar Basic
Team San Diego to spend Ford Motor Company’s money for huge party in celebration of community + creativity.
Learn More & RSVPMovement Highlights: Team Philly
The Philadelphia Wall
We’re working on our first mission. Compiling a list of 10 locations we love. What’s the concept? Who’s the artist? Where will it be? Keep checking back. We’ll keep you posted on the progress.
Learn More & DiscussMovement Highlights: Team Dallas
Hanging Ten in the Big D!
Help Team Dallas build their own Dallas adventure as they hang ten with Roxy and the Fiesta Movement all around the Big D!
Learn More & RSVPMovement Highlights: Team Los Angeles
✮ Rockin’ The Elements Fiesta ✮
To Celebrate the unveiling of our Ford Fiesta Mural & the end of Mission #1 - Team Los Angeles is throwing a Rockin’ Ford Fiesta Event!
Learn More & RSVPMovement Highlights: Team Chitown
About the Movement
For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we’re letting its fans take a crack at the advertising. They’ll use their creativity to promote the new 2011 Fiesta. And you get to be the judge.
Agents who participate will get to use a Ford Fiesta over the program period. We’ll pay for the gas. Team members will compete for prizes (of varying dollar amounts) and will have an equal chance to win a Ford Fiesta.























