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Ford Fiesta

16 Cities
20 Teams

1 Movement

The Ford Fiesta is coming stateside this summer. Until then, our 20 teams of agents are handing over the keys to their cities, working with the best local talent to reimagine the way Fiesta gets advertised. Support a nearby team as they compete against the rest of the country. Winners get their own 2011 Ford Fiesta (and all the glory).

Fresh Video

Live From Sour Apple Season 2 Ep-2 Slim

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Missions

NYC Roxy Mission 3 Update!

Roxy Mission 3 Update!

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SFO Mission #4: The Traffic Gods (short film)

Mission #4: The Traffic Gods (short film)

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Team Tweets

bigredtim
I loved the #fiestamovement but this Aussie commercial called "How much Hipster can you pack in a Jazz?" is ridic http://bit.ly/9eGai6 #fb

jenfriel
@TheDerekJohnson AHH really!!?!? how do you like your fiesta?? #fiestamovement

samproof
Yay! #fiestamovement RT @SvenskaSpark: THE FIESTA HAS LANDED. I REPEAT: THE FIESTA HAS LANDED TO-DAY AND IT IS MINE.

agardina
@cbaccus @samdelag we did bring our @fordfiesta to Dallas Cars & Coffee during #fiestamovement. So much fun!

bigredtim
Just received word that my @fordfiesta's scheduled to start production today! #imwaytooexcitedforthis #fiestamovement

JonnyPaula
So... I leave for Los Angeles California ( #FiestaMovement prize I won) in five hours. I still have two #JonsWorld videos to edit first tho!

mikeyil
RT @bigredtim: Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil

bigredtim
Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil

Events

6/3: Iron Man 2 & Special premiere of Traffic Gods- (our short film)
6/3: Iron Man 2 & Special premiere of Traffic Gods- (our short film)
349 people are going!
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5/24 LIVE WEB EVENT (mission #3
5/24 LIVE WEB EVENT (mission #3
61 people are going!
Learn More & RSVP
  • Movement Stats
  • 9577 Agent Checkins
  • 3525 Team Followers
  • 4064 Agent Tweets
Fiesta has arrived!
Build and Price It Now
Movement Highlights: Team Denver
DEN Mission 3: Design A Roxy Kit
Mission 3: Design A Roxy Kit

Design a limited edition design for the Roxy Clothing line that will be released with the New Ford Fiesta. 

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Movement Highlights: Team Philly
PHL Love It: A short film series about community
Love It: A short film series about community

A short film series celebrating ten places we want you to love. A mural and a fundraiser presented by The Ford Fiesta Movement: Team Philly

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Movement Highlights: Team Boston
BOS Painting The Town
Painting The Town

Jon & Jory will be selecting their top-10 favorite Boston locations, and highlighting them in an exciting new graffiti mural (designed by AFP co-star Ryan Lewis) to be unveiled at an exciting live party event this April!

 

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Movement Highlights: Team Miami
Movement Highlights: Team Houston
HOU Battle of the Bands - Houston Edition
Battle of the Bands - Houston Edition

We searched high and low for Houston’s best musical talent. And now they will battle it out in a live concert showcase for the crown. The grand prize, an awesome local prize package + if Team Houston wins Mission 2 of the Fiesta Movement, the show of a lifetime on stage at Bonnaroo this summer!

Your RSVPs are important in helping us send a hometown band to Bonnaroo folks + sometime between April 13 - May 3 please send 1 text to 44144 with the word “ROCKSTAR” to cast your vote for Houston to win.

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Movement Highlights: Team Brklyn
NYC FiestaNYC Crawl
FiestaNYC Crawl

We are taking you out to our fav places in NYC all day long! TOMORROW!!!

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Movement Highlights: Team Miami
MIA LOMBRIES FILM - MISSION 4 - WATCH HERE
LOMBRIES FILM - MISSION 4 - WATCH HERE

Lombriz- (noun) Vulgar or common Spanish term for worm.

Gusano- (noun) Proper Spanish term for worm. Also used as a slur against Cubans who fled the island after the communist revolution in 1959.

Lombries- (noun) Colloquial term given to hosts infected with the parasitic, mind-controlling worms in the outbreak of 2011. The term is specific to the Miami region, blending “Lombriz” with the term “Zombies,” even though hosts are not zombies nor undead.

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Movement Highlights: Team Chitown
ORD The Big Picture
The Big Picture

Its Finally that Time we have Finished Our Movie “The Big Picture”. We want you to come and join in the Premiere. Did i mention its free? It is.
Stay and get free Food and Free showing of Iron Man 2.
Seats are limited so its a 1st come 1st serve Basis. You will not be Admitted without RSVP so do it Now.
See you on June 8, @ 7:15pm.

Where:Kerasotes ShowPlace ICON

150 West Roosevelt Road

Chicago, IL 60605

Help Us by Texting “LAAP” to 44144 thanks Guys.

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Movement Highlights: Team Boston
BOS Free Rock Concert: “Aloud” & “Mild Revolution”
Free Rock Concert: “Aloud” & “Mild Revolution”

Local YouTube celebrities are holding a free concert May 3rd at Chruch in Allston. Monday, May 3rd at 7:30pm - local groups “Aloud”, and “Mild Revolution” will be playing a 3-hour show - free of charge… with an open bar too! Internet big-shots Jory Caron and Jonathan Paula have teamed up with the Ford Fiesta Movement to help promote these local bands, and Ford’s newest car, the 2011 Fiesta. Make sure to “RSVP” for the event for a chance to win $200 cash! “Aloud” & “Mild Revolution”, playing a free show - this Monday, May 3rd at Church in Allston… be there!

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Movement Highlights: Team Denver
DEN Ill Style Heroes Online Event
Ill Style Heroes Online Event

Team Denver’s third mission had us creating a design for the Roxy Clothing line.  So we thought, for our online party, why let you follow Team Denver around for a couple of days and see some of the stuff we get into.  Sunday, May 23rd we will kick things off at Hades bar and grill and go through to Monday. RSVP and check out the full event for more details.

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Movement Highlights: Team Houston
HOU ZENFILM presents “Pause” - a short film
ZENFILM presents “Pause” - a short film

For our final mission, we teamed up with local film co. Zenfilm to create a short film titled “Pause” and you’re invited to the premiere June 8th at Edwards Greenway Palace. Plus, it’s followed by a free screening of “Get Him to the Greek.” Details & RSVP by clicking the link below.

Also, please support our team & text “ZENFILM” to 44144. It’ll help us win a Hollywood premiere of our film + we’re “this” close to winning a FREE car for local non-profit Noah’s Kitchen!

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Movement Highlights: Team Orlando
MCO Some of the many places in Orlando Mark and Dan love
Some of the many places in Orlando Mark and Dan love

We get to choose the 10 must visit places in Orlando and let the world know about them.

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Movement Highlights: Team Sea
SEA Iron Man 2 x SOTA Short Film
Iron Man 2 x SOTA Short Film

Catch the premiere of “Monday - Friday,” a short film by director Stephan Grey about five roommates who share the Fiesta! it will be playing before Ironman 2, RSVP for free entry!

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Movement Highlights: Team SD
SAN Fiesta + Roxy + Tocayo
Fiesta + Roxy + Tocayo

Team SD collaborates with Roxy Team Rider Kassia Meador, and Cuban-born illustrator Juan Marante (aka “Tocayo”)

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Movement Highlights: Team Boston
BOS $400 Cash Giveaway!
$400 Cash Giveaway!

Jon & Jory made a short film! To celebrate, we’re giving away $400 of Ford’s money!

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Movement Highlights: Team ATL
ATL Painting the Town!
Painting the Town!

Team ATL will “Paint the Town” by illustrating and featuring a colorful and interactive map of our ten favorite places throughout the city.

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Movement Highlights: Team Chicago
ORD Team John and Aaron’s SubT Fiesta
Team John and Aaron’s SubT Fiesta

We are organizing a concert featuring some great Chicago music at a great Chicago venue.  Check out the details in our events.

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Movement Highlights: Team LA
LAX VK Lynne headlines Acoustic Thursday On the Roxx!
VK Lynne headlines Acoustic Thursday On the Roxx!

An acoustic night with VK Lynne at On The Rox!

Free music
Free Drink
and tons of fun

“VK Lynne is a name to travel and be famous…” ~Eat This Music

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Movement Highlights: Team Phoenix
PHX Mission Three - Phoenix Gots Style
Mission Three - Phoenix Gots Style

We are taking the inspiration we have received from our months with the Fiesta as well as our previous missions to design a series of products for for the clothing company Roxy. 

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Movement Highlights: Team Philly
PHL ULTRA SPECIAL HAVING HEART SUPER CONTEST
ULTRA SPECIAL HAVING HEART SUPER CONTEST

HAVING HEART means being determined and focused. It doesn’t mean you always win. It means you DO YOUR THING and enjoy the ride. WIN A MEGA-PRIZE!

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Movement Highlights: Team Sea
Movement Highlights: Team Chicago
ORD Mission #1 - Chicago Top 10 Mural
Mission #1 - Chicago Top 10 Mural

Team John Aaron is gonna scour our collective people and unearth a brilliant muralist to depict 10 spots you gotta check out in Chicago. Keep your eyes open for someone drawing on the side of the building.  It may just be our doing.
Once the mural is finished we are gonna put on a crazy great party to cap off our first mission!

To help us win this mission,
1) “Check In” on Foursquare, which is a new way to find new places in your city, like this MURAL!
2) Text “tagger” to 44144 and ‘opt’ to receive text updates or email updates. Don’t worry, it’s not a spammie thing.
3) RSVP to our event. It’s going to be a huge party once the mural is finished.

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Movement Highlights: Team LA
Movement Highlights: Team Detroit
DTW FIESTA DETROIT // ROXY APPAREL
FIESTA DETROIT // ROXY APPAREL

Yo!  We’re partnering with Roxy to make some apparel!!

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Movement Highlights: Team Chicago
ORD The Silver Room “Spring Shower” - RSVP here>
The Silver Room “Spring Shower” - RSVP here>

This is it. Technically it’s Spring so we’re starting off the season with a shower! As you might have known, Team John & Aaron have completed their mural at 1438 N. Milwaukee and are throwing an “unveiling party” to celebrate. We have teamed up with the folks at The Silver Room to throw the biggest party we’ve ever done…

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About the Movement

For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we’re letting its fans take a crack at the advertising. They’ll use their creativity to promote the new 2011 Fiesta. And you get to be the judge.

Agents who participate will get to use a Ford Fiesta over the program period. We’ll pay for the gas. Team members will compete for prizes (of varying dollar amounts) and will have an equal chance to win a Ford Fiesta.

Keep Reading

Participants will be given the use of a Ford Fiesta with gas paid over the program period.
Team members will compete for prizes with varying dollar amounts and all will have an equal chance to win a Ford Fiesta.