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Ford Fiesta

16 Cities
20 Teams

1 Movement

The Ford Fiesta is coming stateside this summer. Until then, our 20 teams of agents are handing over the keys to their cities, working with the best local talent to reimagine the way Fiesta gets advertised. Support a nearby team as they compete against the rest of the country. Winners get their own 2011 Ford Fiesta (and all the glory).

Fresh Video

Live From Sour Apple Season 2 Ep-2 Slim

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Missions

LAX Fully Loaded Screening

Fully Loaded Screening

View Mission
SEA Iron Man 2 x SOTA Short Film

Iron Man 2 x SOTA Short Film

View Mission

Team Tweets

bigredtim
I loved the #fiestamovement but this Aussie commercial called "How much Hipster can you pack in a Jazz?" is ridic http://bit.ly/9eGai6 #fb

jenfriel
@TheDerekJohnson AHH really!!?!? how do you like your fiesta?? #fiestamovement

samproof
Yay! #fiestamovement RT @SvenskaSpark: THE FIESTA HAS LANDED. I REPEAT: THE FIESTA HAS LANDED TO-DAY AND IT IS MINE.

agardina
@cbaccus @samdelag we did bring our @fordfiesta to Dallas Cars & Coffee during #fiestamovement. So much fun!

bigredtim
Just received word that my @fordfiesta's scheduled to start production today! #imwaytooexcitedforthis #fiestamovement

JonnyPaula
So... I leave for Los Angeles California ( #FiestaMovement prize I won) in five hours. I still have two #JonsWorld videos to edit first tho!

mikeyil
RT @bigredtim: Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil

bigredtim
Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil

Events

EXCLUSIVE FIESTA - LIVE STREAMING EVENT - MISSION #3
EXCLUSIVE FIESTA - LIVE STREAMING EVENT - MISSION #3
12353 people are going!
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Ill Style Heroes Online Event
Ill Style Heroes Online Event
361 people are going!
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  • Movement Stats
  • 9585 Agent Checkins
  • 3525 Team Followers
  • 4064 Agent Tweets
Fiesta has arrived!
Build and Price It Now
Movement Highlights: Team Philadelphia
PHL Free Private Prince of Persia Screening & World Premiere of Fiesta Day!
Free Private Prince of Persia Screening & World Premiere of Fiesta Day!

Join Geekadelphia and the cast and crew of Fiesta Day for the world premiere of their film on the big screen followed up by Prince of Persia!

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Movement Highlights: Team SF
SFO 6/3: Iron Man 2 & Special premiere of Traffic Gods- (our short film)
6/3: Iron Man 2 & Special premiere of Traffic Gods- (our short film)

Come celebrate with us completing our last mission with a special premiere of our short film

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Movement Highlights: Team Philly
PHL Free All Ages Show: Sharon Van Etten, Twin Sister & Reading Rainbow
Free All Ages Show: Sharon Van Etten, Twin Sister & Reading Rainbow

Weathervane Music and Team Philly team up for an All Ages Show at AKA Records. First 100 RSVPs get a $10 AKA Records Gift certificate.

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Movement Highlights: Team Dallas
DFW Free Screening of Spring Fiesta & Get Him to the Greek!
Free Screening of Spring Fiesta & Get Him to the Greek!

Premiering our short film, Spring Fiesta alongside Get Him to the Greek!

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Movement Highlights: Team Chicago
ORD Mission #1 - Chicago Top 10 Mural
Mission #1 - Chicago Top 10 Mural

Team John Aaron is gonna scour our collective people and unearth a brilliant muralist to depict 10 spots you gotta check out in Chicago. Keep your eyes open for someone drawing on the side of the building.  It may just be our doing.
Once the mural is finished we are gonna put on a crazy great party to cap off our first mission!

To help us win this mission,
1) “Check In” on Foursquare, which is a new way to find new places in your city, like this MURAL!
2) Text “tagger” to 44144 and ‘opt’ to receive text updates or email updates. Don’t worry, it’s not a spammie thing.
3) RSVP to our event. It’s going to be a huge party once the mural is finished.

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Movement Highlights: Team Chicago
ORD The Silver Room “Spring Shower” - RSVP here>
The Silver Room “Spring Shower” - RSVP here>

This is it. Technically it’s Spring so we’re starting off the season with a shower! As you might have known, Team John & Aaron have completed their mural at 1438 N. Milwaukee and are throwing an “unveiling party” to celebrate. We have teamed up with the folks at The Silver Room to throw the biggest party we’ve ever done…

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Movement Highlights: Team Miami
MIA Flash Mission #1- Car Graphics
Flash Mission #1- Car Graphics

So originally we were suppose to pick out graphic for the sides of our car, we checked out the stock

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Movement Highlights: Team Brklyn
NYC I Heart BK Mural
I Heart BK Mural

Create a mural of 10 places you cannot miss in your city.

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Movement Highlights: Team Chicago
ORD Gulf Coast BBQ
Gulf Coast BBQ

We have to create a design for a Roxy T-Shirt and put on a killer online event.

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Movement Highlights: Team Chitown
ORD “TAG UR IT”
“TAG UR IT”

You wanna know so I’ll tell you. “Tag UR IT” is an explosion of creativity splattered on a wall in the ancient art form of Graffiti. It is only performed by highly trained Samurai artist called Taggers. We have been granted the pleasure of having our 10 top spots in chicago splattered with precision on a mighty wall in our great hometown. So stay tuned for GREATNESS. 

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Movement Highlights: Team Philly
PHL Have A Heart: Mighty Writers + Pro Surfer Jennifer Smith = Kick Ass Apparel for Roxy.com
Have A Heart: Mighty Writers + Pro Surfer Jennifer Smith = Kick Ass Apparel for Roxy.com

What happens when you pair up a group of elementary school kids from Philadelphia’s Mighty Writers program with Pro Surfer Jennifer Smith?

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Movement Highlights: Team Chitown
ORD Roxy
Roxy

Watch as Team Chi Town does its best to Create Fashion. Pray for us. lol

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Movement Highlights: Team Chicago
ORD Team John and Aaron’s SubT Fiesta
Team John and Aaron’s SubT Fiesta

Jonny Rumble is headlining Team John and Aaron’s Subterranean Fiesta, playing along with Detholz and Honest Engines.

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Movement Highlights: Team Detroit
DTW End of Mission One Blowout
End of Mission One Blowout

To close out the first mission, we’re throwing a sweet party at the Cass Cafe with live music, drinks, food, and more.

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Movement Highlights: Team Philly
PHL ULTRA SPECIAL HAVING HEART SUPER CONTEST
ULTRA SPECIAL HAVING HEART SUPER CONTEST

HAVING HEART means being determined and focused. It doesn’t mean you always win. It means you DO YOUR THING and enjoy the ride. WIN A MEGA-PRIZE!

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Movement Highlights: Team Sea
SEA SOTA Designs ROXY Gear
SOTA Designs ROXY Gear

Ford Fiesta’s Team SOTA is collaborating with Roxy to design some apparel. We have a t-shirt, hat, tote bag scheme that represents the energy and vivacity of Roxy and the calm, cool of Seattle/SOTA…The SeaCal vibe is epitomized in this collection of designer wear for young women around the world.

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Movement Highlights: Team Boston
BOS A Fiesta Film
A Fiesta Film

Jon & Jory have created a short film highlighting the Ford Fiesta, and their hometown of Boston, MA!

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Movement Highlights: Team Miami
MIA SUENALO POSTER DESIGN
SUENALO POSTER DESIGN

PRINTED BY: ironforgepress.com

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Movement Highlights: Team ATL
ATL Painting the Town!
Painting the Town!

Team ATL will “Paint the Town” by illustrating and featuring a colorful and interactive map of our ten favorite places throughout the city.

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Movement Highlights: Team Los Angeles
LAX “La Lucid” Short film premiere Santa Monica theater 7 AMC
“La Lucid” Short film premiere Santa Monica theater 7 AMC

Our short film with the 2011 Ford Fiesta playing for 5 minutes before the movie Iron Man 2 on the big screen. Please read the info below for more details.

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Movement Highlights: Team Denver
DEN Mission 3: Design A Roxy Kit
Mission 3: Design A Roxy Kit

Design a limited edition design for the Roxy Clothing line that will be released with the New Ford Fiesta. 

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Movement Highlights: Team SF
SFO 4/10 Ford Fiesta BOOTIE Bash
4/10 Ford Fiesta BOOTIE Bash

RSVP for your special BOOTIE MASH-UP CD and join Vanae and Francis for this smashing dance party!

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Movement Highlights: Team LA
LAX World premiere of “Fully Loaded” & free screening of “Get Him to the Greek”
World premiere of “Fully Loaded” & free screening of “Get Him to the Greek”

Come see the world premiere of ‘Fully Loaded’ &
Stick around for a free screening of ‘Get him to the Greek’

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Movement Highlights: Team Miami
MIA MIA MURAL-Colada anyone?
MIA MURAL-Colada anyone?

10 hotspots that make up our MIA and represent Miami’s melting pot culture and talent.

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Movement Highlights: Team Phoenix
PHX Mission Three - Phoenix Gots Style
Mission Three - Phoenix Gots Style

We are taking the inspiration we have received from our months with the Fiesta as well as our previous missions to design a series of products for for the clothing company Roxy. 

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About the Movement

For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we’re letting its fans take a crack at the advertising. They’ll use their creativity to promote the new 2011 Fiesta. And you get to be the judge.

Agents who participate will get to use a Ford Fiesta over the program period. We’ll pay for the gas. Team members will compete for prizes (of varying dollar amounts) and will have an equal chance to win a Ford Fiesta.

Keep Reading

Participants will be given the use of a Ford Fiesta with gas paid over the program period.
Team members will compete for prizes with varying dollar amounts and all will have an equal chance to win a Ford Fiesta.