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Ford Fiesta

16 Cities
20 Teams

1 Movement

The Ford Fiesta is coming stateside this summer. Until then, our 20 teams of agents are handing over the keys to their cities, working with the best local talent to reimagine the way Fiesta gets advertised. Support a nearby team as they compete against the rest of the country. Winners get their own 2011 Ford Fiesta (and all the glory).

Fresh Video

Live From Sour Apple Season 2 Ep-2 Slim

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Missions

PHL The Philadelphia Wall

The Philadelphia Wall

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SEA Local Artist Showcase

Local Artist Showcase

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Team Tweets

bigredtim
I loved the #fiestamovement but this Aussie commercial called "How much Hipster can you pack in a Jazz?" is ridic http://bit.ly/9eGai6 #fb

jenfriel
@TheDerekJohnson AHH really!!?!? how do you like your fiesta?? #fiestamovement

samproof
Yay! #fiestamovement RT @SvenskaSpark: THE FIESTA HAS LANDED. I REPEAT: THE FIESTA HAS LANDED TO-DAY AND IT IS MINE.

agardina
@cbaccus @samdelag we did bring our @fordfiesta to Dallas Cars & Coffee during #fiestamovement. So much fun!

bigredtim
Just received word that my @fordfiesta's scheduled to start production today! #imwaytooexcitedforthis #fiestamovement

JonnyPaula
So... I leave for Los Angeles California ( #FiestaMovement prize I won) in five hours. I still have two #JonsWorld videos to edit first tho!

mikeyil
RT @bigredtim: Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil

bigredtim
Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil

Events

$300 Cash And A Live Show!
$300 Cash And A Live Show!
10067 people are going!
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“X Marks The Spot” - Atlanta Mural Reveal Celebration
“X Marks The Spot” - Atlanta Mural Reveal Celebration
152 people are going!
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  • Movement Stats
  • 9585 Agent Checkins
  • 3525 Team Followers
  • 4064 Agent Tweets
Fiesta has arrived!
Build and Price It Now
Movement Highlights: Team Denver
DEN Get Funkiphino to Bonoroo
Get Funkiphino to Bonoroo

Team Denver is trying to get Funkiphino, Colorado’s best funk band, to Bonnaroo in Tennessee. So we are throwing a free event at the Tivoli commons on the Auraria Campus.  You have two chances to win an iPad, just RSVP for the event or check in at the event with foursquare.  Click on the Funkiphino event now to RSVP or stay up to day by texting DTOWN to 44144.

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Movement Highlights: Team SD
SAN Movie premiere of “This is Charlotte King”
Movie premiere of “This is Charlotte King”

Celebrate the worldwide premiere of our short film, “This is Charlotte King”

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Movement Highlights: Team ATL
ATL “X Marks The Spot” - Atlanta Mural Reveal Celebration
“X Marks The Spot” - Atlanta Mural Reveal Celebration

Join Jana Hicks and Satchel Jester, Team ATL, as they celebrate the completion and reveal of the “X Marks The Spot” Mural, celebrating ten of their favorite places in the City of Atlanta.

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Movement Highlights: Team Los Angeles
LAX “La Lucid” Short film premiere Santa Monica theater 7 AMC
“La Lucid” Short film premiere Santa Monica theater 7 AMC

Our short film with the 2011 Ford Fiesta playing for 5 minutes before the movie Iron Man 2 on the big screen. Please read the info below for more details.

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Movement Highlights: Team Phoenix
PHX Mission 1 Party!
Mission 1 Party!

To celebrate the success of our first Fiesta Movement mission as well as the growth of Phoenix and its people as a whole, we are going to be hosting a raucous party at one of the ten locations from our Phoenix Hot Spots mural.

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Movement Highlights: Team Miami
MIA LOMBRIES POSTER DESIGN
Movement Highlights: Team Chicago
ORD Mission #1 - Chicago Top 10 Mural
Mission #1 - Chicago Top 10 Mural

Team John Aaron is gonna scour our collective people and unearth a brilliant muralist to depict 10 spots you gotta check out in Chicago. Keep your eyes open for someone drawing on the side of the building.  It may just be our doing.
Once the mural is finished we are gonna put on a crazy great party to cap off our first mission!

To help us win this mission,
1) “Check In” on Foursquare, which is a new way to find new places in your city, like this MURAL!
2) Text “tagger” to 44144 and ‘opt’ to receive text updates or email updates. Don’t worry, it’s not a spammie thing.
3) RSVP to our event. It’s going to be a huge party once the mural is finished.

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Movement Highlights: Team Los Angeles
LAX Mission #2 Update + More!
Mission #2 Update + More!

Team Los Angeles Mission #2 Update + More!

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Movement Highlights: Team Chitown
ORD Roxy
Roxy

Watch as Team Chi Town does its best to Create Fashion. Pray for us. lol

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Movement Highlights: Team LA
LAX Fully Loaded Screening
Movement Highlights: Team Detroit
DTW SHORT FILM
SHORT FILM

Mission 4 means we got to make our own short film, featuring our little green buddy.  Come out on June 9th to see the premiere!

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Movement Highlights: Team Miami
Movement Highlights: Team Phoenix
PHX Mission Two - The Concert
Mission Two - The Concert

Three amazing bands. One awesome show. Comes see What Laura Says Thinks and Feels, Black Carl, and Courdek perform live on May 1st at the Rhythm Room.

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Movement Highlights: Team LA
LAX VK Lynne headlines Acoustic Thursday On the Roxx!
VK Lynne headlines Acoustic Thursday On the Roxx!

An acoustic night with VK Lynne at On The Rox!

Free music
Free Drink
and tons of fun

“VK Lynne is a name to travel and be famous…” ~Eat This Music

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Movement Highlights: Team NYC
Movement Highlights: Team Philly
PHL Come see the movie we made about Zoe Strauss, stay for IRONMAN2!
Come see the movie we made about Zoe Strauss, stay for IRONMAN2!

We made a movie for Mission #4. Come watch it! Then stay to watch IRON MAN 2! *FREE FREE FREE*

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Movement Highlights: Team Chitown
ORD The DNA of the Chi
The DNA of the Chi

This event is going to be CRAZY. NOT to mention very very very FREEEEEEEE!!!!!! So come party with the stars and we do have a couple of secret celebes that will be in the building. You wanna be down then heres what you do.Help us win this mission!:

1) “Check In” on Foursquare, which is a new way to find new places in your city, like this MURAL
2) Text “GoPre” or EPre to 44144 and ‘opt’ to receive text updates or email updates. Don’t worry, “No Spamo”
3) RSVP to our event. It’s going to be a huge party once the mural is finished.

Learn More & RSVP
Movement Highlights: Team Denver
DEN Ill Style Heroes Online Event
Ill Style Heroes Online Event

Team Denver’s third mission had us creating a design for the Roxy Clothing line.  So we thought, for our online party, why let you follow Team Denver around for a couple of days and see some of the stuff we get into.  Sunday, May 23rd we will kick things off at Hades bar and grill and go through to Monday. RSVP and check out the full event for more details.

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Movement Highlights: Team Dallas
DFW Hanging Ten in the Big D!
Hanging Ten in the Big D!

Help Team Dallas build their own Dallas adventure as they hang ten with Roxy and the Fiesta Movement all around the Big D!

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Movement Highlights: Team Los Angeles
LAX EPIC FIESTA - THE DREAM - MISSION #2 CONCERT
Movement Highlights: Team Philly
PHL Have A Heart: Mighty Writers + Pro Surfer Jennifer Smith = Kick Ass Apparel for Roxy.com
Have A Heart: Mighty Writers + Pro Surfer Jennifer Smith = Kick Ass Apparel for Roxy.com

What happens when you pair up a group of elementary school kids from Philadelphia’s Mighty Writers program with Pro Surfer Jennifer Smith?

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Movement Highlights: Team Detroit
DTW End of Mission One Blowout
End of Mission One Blowout

To close out the first mission, we’re throwing a sweet party at the Cass Cafe with live music, drinks, food, and more.

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Movement Highlights: Team Sea
SEA SOTA Designs ROXY Gear
SOTA Designs ROXY Gear

Ford Fiesta’s Team SOTA is collaborating with Roxy to design some apparel. We have a t-shirt, hat, tote bag scheme that represents the energy and vivacity of Roxy and the calm, cool of Seattle/SOTA…The SeaCal vibe is epitomized in this collection of designer wear for young women around the world.

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Movement Highlights: Team Los Angeles
LAX EPIC FIESTA - THE DREAM
EPIC FIESTA - THE DREAM

EPIC FIESTA - THE DREAM - BE THERE!

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Movement Highlights: Team Boston
BOS A Fiesta Film
A Fiesta Film

Jon & Jory have created a short film highlighting the Ford Fiesta, and their hometown of Boston, MA!

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About the Movement

For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we’re letting its fans take a crack at the advertising. They’ll use their creativity to promote the new 2011 Fiesta. And you get to be the judge.

Agents who participate will get to use a Ford Fiesta over the program period. We’ll pay for the gas. Team members will compete for prizes (of varying dollar amounts) and will have an equal chance to win a Ford Fiesta.

Keep Reading

Participants will be given the use of a Ford Fiesta with gas paid over the program period.
Team members will compete for prizes with varying dollar amounts and all will have an equal chance to win a Ford Fiesta.