16 Cities
20 Teams
1 Movement
The Ford Fiesta is coming stateside this summer. Until then, our 20 teams of agents are handing over the keys to their cities, working with the best local talent to reimagine the way Fiesta gets advertised. Support a nearby team as they compete against the rest of the country. Winners get their own 2011 Ford Fiesta (and all the glory).
Fresh Video
Missions
Roxy Mission 3 Update!
View Mission“La Lucid” Short film premiere Santa Monica theater 7 AMC
View MissionTeam Tweets
bigredtim
I loved the #fiestamovement but this Aussie commercial called "How much Hipster can you pack in a Jazz?" is ridic http://bit.ly/9eGai6 #fb
jenfriel
@TheDerekJohnson AHH really!!?!? how do you like your fiesta?? #fiestamovement
samproof
Yay! #fiestamovement RT @SvenskaSpark: THE FIESTA HAS LANDED. I REPEAT: THE FIESTA HAS LANDED TO-DAY AND IT IS MINE.
agardina
@cbaccus @samdelag we did bring our @fordfiesta to Dallas Cars & Coffee during #fiestamovement. So much fun!
oprettyboy1
New Live From Sour Apple starring @MusicGenie http://bit.ly/ckwoK9 #fiestamovement
bigredtim
Just received word that my @fordfiesta's scheduled to start production today! #imwaytooexcitedforthis #fiestamovement
JonnyPaula
So... I leave for Los Angeles California ( #FiestaMovement prize I won) in five hours. I still have two #JonsWorld videos to edit first tho!
mikeyil
RT @bigredtim: Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil
bigredtim
Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil
Events
- Movement Stats
- 9585 Agent Checkins
- 3525 Team Followers
- 4064 Agent Tweets
Movement Highlights: Team Detroit
SHORT FILM
Mission 4 means we got to make our own short film, featuring our little green buddy. Come out on June 9th to see the premiere!
Learn More & DiscussMovement Highlights: Team ATL
Ford Fiesta Fashion Lounge
Join Team ATL for a night of fashionable faire as they celebrate the Grand Opening of “House of Adrene” and reveal their exclusive Mission 3 design for Roxy.
Learn More & RSVPMovement Highlights: Team Houston
World premiere of “Pause” by Zenfilm + free screening of “Get Him to the Greek”
Join us for the worldwide premiere of “Pause” by Zenfilm, Tuesday, June 8th at Edwards Greenway Palace 24, followed by a free screening of “Get Him to the Greek” featuring Jonah Hill & Russell Brand. RSVP below and your name will be added to our guest list.
Learn More & RSVPMovement Highlights: Team Sea
SOTA Album Listening Party @ Capitol Club
This is our first Fiesta Movement event, its a Listening Party for State Of The Artist’s new album, SeattleCaliFragilisticExtraHellaDopeness…
Learn More & RSVPMovement Highlights: Team SF
Mission #4: The Traffic Gods (short film)
After 2 days of filming, 2 weeks of editing, our 5 min short film is finished!
Learn More & DiscussMovement Highlights: Team LA
LA Mural Wall
LA is a city filled with Culture and sub culture. We will be gathering several of the cities underground artists to create awareness to 10 special spots we love in a giant wall Mural.
Learn More & DiscussMovement Highlights: Team Miami
Movement Highlights: Team Chicago
Gulf Coast BBQ
We will be streaming a live grilling show, wit ha celebrity chef. During which, we will be giving away an iPad and gift cards to benefit the Audubon Society and Gulf Coast oil cleanup.
Learn More & RSVPMovement Highlights: Team Orlando
Movement Highlights: Team Chicago
The Silver Room “Spring Shower” - RSVP here>
This is it. Technically it’s Spring so we’re starting off the season with a shower! As you might have known, Team John & Aaron have completed their mural at 1438 N. Milwaukee and are throwing an “unveiling party” to celebrate. We have teamed up with the folks at The Silver Room to throw the biggest party we’ve ever done…
Learn More & RSVPMovement Highlights: Team Los Angeles
**UPDATED** 10 AMAZING PLACES IN LOS ANGELES - MUST SEE ***
Choose ten locations in Los Angeles that world should know about. Then create a design for a mural that will be placed in Los Angeles highlighting the locations so people seeing the mural can visit the locations.
Learn More & DiscussMovement Highlights: Team LA
Los Angeles - Acoustic Spotlight
Los Angeles is a city of Rock and Roll - but it also has some amazing hidden gems. We’re gathering together some amazing acoustic acts to Rock on the Roxx and take over the internet.
Learn More & DiscussMovement Highlights: Team Dallas
The Surf’s Up for Mission 3!
For this mission, Team Dallas is working with Roxy and the Fiesta Movement to bring a feeling of the beach to our lovely landlocked Dallas, Texas! The surf’s up at White Rock Lake, in Deep Ellum and at the Dallas Arts District. Plus, we’ll be hanging ten for our mission at awesome places across the city, and where we go is all up to you!
Intrigued? Interested? Check out our event, RSVP and leave us a comment!
Learn More & DiscussMovement Highlights: Team Orlando
TheDailyCity.com Mobile Art Show: Parking Space Takeover Featuring the Ford Fiesta
As a part of Third Thursday we’re taking over a parking space with the Ford Fiesta and creating a park!!!
Learn More & RSVPMovement Highlights: Team Phoenix
Mission Three - Phoenix Gots Style
We are taking the inspiration we have received from our months with the Fiesta as well as our previous missions to design a series of products for for the clothing company Roxy.
Learn More & DiscussMovement Highlights: Team Houston
Battle of the Bands - Houston Edition
We searched high and low for Houston’s best musical talent. And now they will battle it out in a live concert showcase for the crown. The grand prize, an awesome local prize package + if Team Houston wins Mission 2 of the Fiesta Movement, the show of a lifetime on stage at Bonnaroo this summer!
Your RSVPs are important in helping us send a hometown band to Bonnaroo folks + sometime between April 13 - May 3 please send 1 text to 44144 with the word “ROCKSTAR” to cast your vote for Houston to win.
Learn More & RSVPMovement Highlights: Team Los Angeles
Mission #3 Update - Roxy Apparel Design
Team Los Angeles designs Apparel for Roxy!
Learn More & DiscussMovement Highlights: Team Los Angeles
“La Lucid” Short film premiere Santa Monica theater 7 AMC
Our short film with the 2011 Ford Fiesta playing for 5 minutes before the movie Iron Man 2 on the big screen. Please read the info below for more details.
Learn More & DiscussMovement Highlights: Team Denver
Fiesta Down Town at Mix Music Lounge
Come down to Mix Music Lounge on April 9th and join Team Denver for our first event. Help us kick it off right by RSVP’ing. We will have some prizes, art and some incredible live music.
Learn More & RSVPMovement Highlights: Team LA
Roxy & Ford = One EPIC rooftop Fiesta! (& SamProof’s Bday Bash)
Ford + Roxy = ROOFTOP BEACH PARRTTYYY!!!
Learn More & RSVPMovement Highlights: Team Philly
Free All Ages Show: Sharon Van Etten, Twin Sister & Reading Rainbow
Weathervane Music and Team Philly team up for an All Ages Show at AKA Records. First 100 RSVPs get a $10 AKA Records Gift certificate.
Learn More & DiscussMovement Highlights: Team Philly
ULTRA SPECIAL HAVING HEART SUPER CONTEST
HAVING HEART means being determined and focused. It doesn’t mean you always win. It means you DO YOUR THING and enjoy the ride. WIN A MEGA-PRIZE!
Learn More & RSVPMovement Highlights: Team Chicago
Team John and Aaron’s SubT Fiesta
Jonny Rumble is headlining Team John and Aaron’s Subterranean Fiesta, playing along with Detholz and Honest Engines.
Learn More & RSVPMovement Highlights: Team Sea
Out For Ink Online Event
This online event is in conjunction with Mission 3, the ROXY x SOTA Gear collaboration, we are showcasing the other local artists we considered along with featured artist Tiffany Ta, this collaboration will be…more permanent.
Learn More & RSVPMovement Highlights: Team Sea
ExtraHellaDope Seattle Spots
We’re giving you the 10 dope spots in our city that you gotta know about to move in our scene! Fresh Coast in here….SOTA.
Learn More & DiscussAbout the Movement
For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we’re letting its fans take a crack at the advertising. They’ll use their creativity to promote the new 2011 Fiesta. And you get to be the judge.
Agents who participate will get to use a Ford Fiesta over the program period. We’ll pay for the gas. Team members will compete for prizes (of varying dollar amounts) and will have an equal chance to win a Ford Fiesta.




















