16 Cities
20 Teams
1 Movement
The Ford Fiesta is coming stateside this summer. Until then, our 20 teams of agents are handing over the keys to their cities, working with the best local talent to reimagine the way Fiesta gets advertised. Support a nearby team as they compete against the rest of the country. Winners get their own 2011 Ford Fiesta (and all the glory).
Fresh Video
Missions
Mission #3 Update - Roxy Apparel Design
View MissionMission #3: Drive to Inspire (designing for Roxy)
View MissionTeam Tweets
bigredtim
I loved the #fiestamovement but this Aussie commercial called "How much Hipster can you pack in a Jazz?" is ridic http://bit.ly/9eGai6 #fb
jenfriel
@TheDerekJohnson AHH really!!?!? how do you like your fiesta?? #fiestamovement
samproof
Yay! #fiestamovement RT @SvenskaSpark: THE FIESTA HAS LANDED. I REPEAT: THE FIESTA HAS LANDED TO-DAY AND IT IS MINE.
agardina
@cbaccus @samdelag we did bring our @fordfiesta to Dallas Cars & Coffee during #fiestamovement. So much fun!
oprettyboy1
New Live From Sour Apple starring @MusicGenie http://bit.ly/ckwoK9 #fiestamovement
bigredtim
Just received word that my @fordfiesta's scheduled to start production today! #imwaytooexcitedforthis #fiestamovement
JonnyPaula
So... I leave for Los Angeles California ( #FiestaMovement prize I won) in five hours. I still have two #JonsWorld videos to edit first tho!
mikeyil
RT @bigredtim: Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil
bigredtim
Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil
Events
- Movement Stats
- 9585 Agent Checkins
- 3525 Team Followers
- 4064 Agent Tweets
Movement Highlights: Team Dallas
Dallas’ Ten Best Hidden Gems
Our first mission is to highlight the 10 best hidden spots in Dallas! We’re working with some of the best artists in the city to create a mural and end the project with a huge party.
Learn More & Discuss
Movement Highlights: Team ATL
Painting the Town!
Team ATL will “Paint the Town” by illustrating and featuring a colorful and interactive map of our ten favorite places throughout the city.
Learn More & DiscussMovement Highlights: Team Dallas
The Surf’s Up for Mission 3!
For this mission, Team Dallas is working with Roxy and the Fiesta Movement to bring a feeling of the beach to our lovely landlocked Dallas, Texas! The surf’s up at White Rock Lake, in Deep Ellum and at the Dallas Arts District. Plus, we’ll be hanging ten for our mission at awesome places across the city, and where we go is all up to you!
Intrigued? Interested? Check out our event, RSVP and leave us a comment!
Learn More & DiscussMovement Highlights: Team Detroit
Fiesta Detroit at BLED FEST 2010
We’re doing something a little different for this event by taking our Fiesta out to BLED FEST in Howell and hanging out with everyone there. We’ll be streaming this event live over the web!
Learn More & RSVPMovement Highlights: Team Denver
YNIG’s Film Premier followed by Iron Man 2
Come watch the premier of Team Denver’s short film based on the inspiration of Your Name in Graffiti and featuring the Ford Fiesta. Come for the premier and stay for Iron Man 2. This is a Free Event, but space is limeted so RSVP today!
Learn More & RSVPMovement Highlights: Team Orlando
Movement Highlights: Team Houston
VIVA Houston Party (or shall we call it a “Fiesta!”)
Please join us for a launch party at the new Saint Arnold Brewery to celebrate the creation of our VIVA Houston! community mural & meet the 10 featured local businesses on the map! Ole! You must RSVP & be on the list to attend.
Learn More & RSVPMovement Highlights: Team SF
Mission #4: The Traffic Gods (short film)
After 2 days of filming, 2 weeks of editing, our 5 min short film is finished!
Learn More & DiscussMovement Highlights: Team Brklyn
Double Take/Double Feature -Fiesta Finale
Team Brooklyn is wrapping up the Fiesta Movement with a double feature at the E-Walk in Times Square
Learn More & RSVPMovement Highlights: Team Detroit
SHORT FILM
Mission 4 means we got to make our own short film, featuring our little green buddy. Come out on June 9th to see the premiere!
Learn More & DiscussMovement Highlights: Team Houston
ZENFILM presents “Pause” - a short film
For our final mission, we teamed up with local film co. Zenfilm to create a short film titled “Pause” and you’re invited to the premiere June 8th at Edwards Greenway Palace. Plus, it’s followed by a free screening of “Get Him to the Greek.” Details & RSVP by clicking the link below.
Also, please support our team & text “ZENFILM” to 44144. It’ll help us win a Hollywood premiere of our film + we’re “this” close to winning a FREE car for local non-profit Noah’s Kitchen!
Learn More & DiscussMovement Highlights: Team Philly
Free All Ages Show: Sharon Van Etten, Twin Sister & Reading Rainbow
Weathervane Music and Team Philly team up for an All Ages Show at AKA Records. First 100 RSVPs get a $10 AKA Records Gift certificate.
Learn More & DiscussMovement Highlights: Team Sea
Ironman 2 and SOTA Film Screening
A free screening of the short film we created with Stephan Gray and PSMOOV on the music—right before Ironman 2 at Pacific Place June 2nd!
Learn More & RSVPMovement Highlights: Team Chicago
Gulf Coast BBQ
We will be streaming a live grilling show, wit ha celebrity chef. During which, we will be giving away an iPad and gift cards to benefit the Audubon Society and Gulf Coast oil cleanup.
Learn More & RSVPMovement Highlights: Team Philadelphia
Movement & Motion: One Night Art Show @ Brave New Worlds
We’d like to announce the event for Mission 3 of Philadelphia’s Fiesta Movement! This one will be a low-key, one-night-only art show in the lobby of Brave New Worlds on Friday, May 21st.
Learn More & RSVPMovement Highlights: Team LA
VK Lynne headlines Acoustic Thursday On the Roxx!
An acoustic night with VK Lynne at On The Rox!
Free music
Free Drink
and tons of fun
“VK Lynne is a name to travel and be famous…” ~Eat This Music
Learn More & RSVPMovement Highlights: Team Boston
A Fiesta Film
Jon & Jory have created a short film highlighting the Ford Fiesta, and their hometown of Boston, MA!
Learn More & DiscussMovement Highlights: Team Phoenix
Mission Four - Car with Big Ego makes Short Film
For the finale to our Fiesta Movement experience we hooked up with a local film maker to help us bring the Fiesta to the silver screen.
Learn More & DiscussMovement Highlights: Team SD
Movie premiere of “This is Charlotte King”
Celebrate the worldwide premiere of our short film, “This is Charlotte King”
Learn More & RSVPMovement Highlights: Team NYC
Movement Highlights: Team Chicago
Team John and Aaron’s SubT Fiesta
Jonny Rumble is headlining Team John and Aaron’s Subterranean Fiesta, playing along with Detholz and Honest Engines.
Learn More & RSVPMovement Highlights: Team Houston
Battle of the Bands - Houston Edition
We searched high and low for Houston’s best musical talent. And now they will battle it out in a live concert showcase for the crown. The grand prize, an awesome local prize package + if Team Houston wins Mission 2 of the Fiesta Movement, the show of a lifetime on stage at Bonnaroo this summer!
Your RSVPs are important in helping us send a hometown band to Bonnaroo folks + sometime between April 13 - May 3 please send 1 text to 44144 with the word “ROCKSTAR” to cast your vote for Houston to win.
Learn More & RSVPMovement Highlights: Team Philly
Have A Heart: Mighty Writers + Pro Surfer Jennifer Smith = Kick Ass Apparel for Roxy.com
What happens when you pair up a group of elementary school kids from Philadelphia’s Mighty Writers program with Pro Surfer Jennifer Smith?
Learn More & DiscussMovement Highlights: Team Dallas
Free Screening of Spring Fiesta & Get Him to the Greek!
Premiering our short film, Spring Fiesta alongside Get Him to the Greek!
Learn More & RSVPMovement Highlights: Team Dallas
Hanging Ten in the Big D!
Help Team Dallas build their own Dallas adventure as they hang ten with Roxy and the Fiesta Movement all around the Big D!
Learn More & RSVPAbout the Movement
For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we’re letting its fans take a crack at the advertising. They’ll use their creativity to promote the new 2011 Fiesta. And you get to be the judge.
Agents who participate will get to use a Ford Fiesta over the program period. We’ll pay for the gas. Team members will compete for prizes (of varying dollar amounts) and will have an equal chance to win a Ford Fiesta.





















