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Ford Fiesta

16 Cities
20 Teams

1 Movement

The Ford Fiesta is coming stateside this summer. Until then, our 20 teams of agents are handing over the keys to their cities, working with the best local talent to reimagine the way Fiesta gets advertised. Support a nearby team as they compete against the rest of the country. Winners get their own 2011 Ford Fiesta (and all the glory).

Fresh Video

Live From Sour Apple Season 2 Ep-2 Slim

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Missions

ORD Mission #1 - Chicago Top 10 Mural

Mission #1 - Chicago Top 10 Mural

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HOU Celebrate Design, Support Houston

Celebrate Design, Support Houston

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Team Tweets

bigredtim
I loved the #fiestamovement but this Aussie commercial called "How much Hipster can you pack in a Jazz?" is ridic http://bit.ly/9eGai6 #fb

jenfriel
@TheDerekJohnson AHH really!!?!? how do you like your fiesta?? #fiestamovement

samproof
Yay! #fiestamovement RT @SvenskaSpark: THE FIESTA HAS LANDED. I REPEAT: THE FIESTA HAS LANDED TO-DAY AND IT IS MINE.

agardina
@cbaccus @samdelag we did bring our @fordfiesta to Dallas Cars & Coffee during #fiestamovement. So much fun!

bigredtim
Just received word that my @fordfiesta's scheduled to start production today! #imwaytooexcitedforthis #fiestamovement

JonnyPaula
So... I leave for Los Angeles California ( #FiestaMovement prize I won) in five hours. I still have two #JonsWorld videos to edit first tho!

mikeyil
RT @bigredtim: Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil

bigredtim
Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil

Events

¡Suénalo! Concert
¡Suénalo! Concert
233 people are going!
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Love It: A short film series about community
Love It: A short film series about community
100 people are going!
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  • Movement Stats
  • 9585 Agent Checkins
  • 3525 Team Followers
  • 4064 Agent Tweets
Fiesta has arrived!
Build and Price It Now
Movement Highlights: Team SD
SAN This is Charlotte King
This is Charlotte King

Ford asked us to create a short film that depicted the personality of the Fiesta.

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Movement Highlights: Team SD
SAN Fiesta + Roxy + Tocayo // May 24th @ Super El Camino
Fiesta + Roxy + Tocayo // May 24th @ Super El Camino

Team SD celebrates the completion of Mission #3 at Super El Camino.

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Movement Highlights: Team Phoenix
PHX Mission Three - Phoenix Gots Style
Mission Three - Phoenix Gots Style

We are taking the inspiration we have received from our months with the Fiesta as well as our previous missions to design a series of products for for the clothing company Roxy. 

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Movement Highlights: Team Brklyn
NYC Concert at Webster Hall
Concert at Webster Hall

Concert at Webster Hall featuring Mike Del Rio with Sophie Dupin and Charlie Tippie FREE

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Movement Highlights: Team Boston
BOS A Fiesta Film
A Fiesta Film

Jon & Jory have created a short film highlighting the Ford Fiesta, and their hometown of Boston, MA!

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Movement Highlights: Team SF
SFO Mission #2: THE FRAIL (SF band)
Mission #2: THE FRAIL (SF band)

Support The Frail, as the band to represent SF at the special show at Mezzanine on 5/7.

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Movement Highlights: Team Los Angeles
LAX ✮ Rockin’ The Elements Fiesta ✮
✮ Rockin’ The Elements Fiesta ✮

To Celebrate the unveiling of our Ford Fiesta Mural & the end of Mission #1 - Team Los Angeles is throwing a Rockin’ Ford Fiesta Event!

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Movement Highlights: Team Houston
HOU Battle of the Bands - Houston Edition
Battle of the Bands - Houston Edition

We searched high and low for Houston’s best musical talent. And now they will battle it out in a live concert showcase for the crown. The grand prize, an awesome local prize package + if Team Houston wins Mission 2 of the Fiesta Movement, the show of a lifetime on stage at Bonnaroo this summer!

Your RSVPs are important in helping us send a hometown band to Bonnaroo folks + sometime between April 13 - May 3 please send 1 text to 44144 with the word “ROCKSTAR” to cast your vote for Houston to win.

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Movement Highlights: Team Chicago
ORD The Silver Room “Spring Shower” - RSVP here>
The Silver Room “Spring Shower” - RSVP here>

This is it. Technically it’s Spring so we’re starting off the season with a shower! As you might have known, Team John & Aaron have completed their mural at 1438 N. Milwaukee and are throwing an “unveiling party” to celebrate. We have teamed up with the folks at The Silver Room to throw the biggest party we’ve ever done…

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Movement Highlights: Team Brklyn
NYC Roxy Mission 3 Update!
Roxy Mission 3 Update!

For Mission 3 FiestaNYC will be teaming up with ROXY and to celebrate we are taking you out!

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Movement Highlights: Team Phoenix
PHX Mission Two - The Concert
Mission Two - The Concert

Three amazing bands. One awesome show. Comes see What Laura Says Thinks and Feels, Black Carl, and Courdek perform live on May 1st at the Rhythm Room.

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Movement Highlights: Team Los Angeles
LAX “La Lucid” Short film premiere Santa Monica theater 7 AMC
“La Lucid” Short film premiere Santa Monica theater 7 AMC

Our short film with the 2011 Ford Fiesta playing for 5 minutes before the movie Iron Man 2 on the big screen. Please read the info below for more details.

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Movement Highlights: Team Orlando
MCO TheDailyCity.com Mobile Art Show: Parking Space Takeover Featuring the Ford Fiesta
TheDailyCity.com Mobile Art Show: Parking Space Takeover Featuring the Ford Fiesta

Downtown Orlando is getting a brand new public park… for two hours. On May 20, 2010, 7-9pm, TheDailyCity.com Mobile Art Show is taking over one parking space adjacent to City Arts Factory in downtown Orlando as part of “Third Thursdays,” and turning it into a parking-space-size park with astro turf, lawn chairs and tables. The event is free and the public is welcome to have a seat, chat and take pictures and hav a mini downtown respite in the tiny park.

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Movement Highlights: Team Detroit
DTW Fiesta Detroit at BLED FEST 2010
Fiesta Detroit at BLED FEST 2010

We’re doing something a little different for this event by taking our Fiesta out to BLED FEST in Howell and hanging out with everyone there.  We’ll be streaming this event live over the web!

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Movement Highlights: Team Orlando
MCO The Great Fiesta Movie Premiere
The Great Fiesta Movie Premiere

For Mission 4 we partnered with a local film director to make a short film inspired by the 2011 Ford Fiesta

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Movement Highlights: Team Houston
HOU Celebrate Design - Win an Apple iPad
Celebrate Design - Win an Apple iPad

Team Fiesta Houston hearts smart design. Enter here to win a Apple iPad & several other prizes in our weekly drawings!

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Movement Highlights: Team SF
SFO Mission #4: The Traffic Gods (short film)
Mission #4: The Traffic Gods (short film)

After 2 days of filming, 2 weeks of editing, our 5 min short film is finished!

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Movement Highlights: Team Los Angeles
LAX Mission #2 Update + More!
Mission #2 Update + More!

Team Los Angeles Mission #2 Update + More!

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Movement Highlights: Team Philly
PHL ULTRA SPECIAL HAVING HEART SUPER CONTEST
ULTRA SPECIAL HAVING HEART SUPER CONTEST

HAVING HEART means being determined and focused. It doesn’t mean you always win. It means you DO YOUR THING and enjoy the ride. WIN A MEGA-PRIZE!

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Movement Highlights: Team Orlando
MCO The Great Fiesta
The Great Fiesta

For our last mission a local film maker gets a budget to make his own movie.

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Movement Highlights: Team Miami
Movement Highlights: Team Philly
PHL The Philadelphia Wall
The Philadelphia Wall

We’re working on our first mission. Compiling a list of 10 locations we love. What’s the concept? Who’s the artist? Where will it be? Keep checking back. We’ll keep you posted on the progress.

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Movement Highlights: Team Detroit
DTW FREE SHOW at the CROFOOT
FREE SHOW at the CROFOOT

For the second mission, we’re setting up a FREE show with some amazing artists at The Crofoot Ballroom in Pontiac, Michigan.

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Movement Highlights: Team Denver
DEN Mission 3: Design A Roxy Kit
Mission 3: Design A Roxy Kit

Design a limited edition design for the Roxy Clothing line that will be released with the New Ford Fiesta. 

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Movement Highlights: Team Los Angeles
LAX EXCLUSIVE FIESTA - LIVE STREAMING EVENT - MISSION #3
EXCLUSIVE FIESTA - LIVE STREAMING EVENT - MISSION #3

EXCLUSIVE FIESTA - LIVE STREAMING EVENT - MISSION #3

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About the Movement

For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we’re letting its fans take a crack at the advertising. They’ll use their creativity to promote the new 2011 Fiesta. And you get to be the judge.

Agents who participate will get to use a Ford Fiesta over the program period. We’ll pay for the gas. Team members will compete for prizes (of varying dollar amounts) and will have an equal chance to win a Ford Fiesta.

Keep Reading

Participants will be given the use of a Ford Fiesta with gas paid over the program period.
Team members will compete for prizes with varying dollar amounts and all will have an equal chance to win a Ford Fiesta.