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Ford Fiesta

16 Cities
20 Teams

1 Movement

The Ford Fiesta is coming stateside this summer. Until then, our 20 teams of agents are handing over the keys to their cities, working with the best local talent to reimagine the way Fiesta gets advertised. Support a nearby team as they compete against the rest of the country. Winners get their own 2011 Ford Fiesta (and all the glory).

Fresh Video

Live From Sour Apple Season 2 Ep-2 Slim

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Missions

SFO Mission #3: Drive to Inspire (designing for Roxy)

Mission #3: Drive to Inspire (designing for Roxy)

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BOS Painting The Town

Painting The Town

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Team Tweets

bigredtim
I loved the #fiestamovement but this Aussie commercial called "How much Hipster can you pack in a Jazz?" is ridic http://bit.ly/9eGai6 #fb

jenfriel
@TheDerekJohnson AHH really!!?!? how do you like your fiesta?? #fiestamovement

samproof
Yay! #fiestamovement RT @SvenskaSpark: THE FIESTA HAS LANDED. I REPEAT: THE FIESTA HAS LANDED TO-DAY AND IT IS MINE.

agardina
@cbaccus @samdelag we did bring our @fordfiesta to Dallas Cars & Coffee during #fiestamovement. So much fun!

bigredtim
Just received word that my @fordfiesta's scheduled to start production today! #imwaytooexcitedforthis #fiestamovement

JonnyPaula
So... I leave for Los Angeles California ( #FiestaMovement prize I won) in five hours. I still have two #JonsWorld videos to edit first tho!

mikeyil
RT @bigredtim: Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil

bigredtim
Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil

Events

SHORT FILM SCREENING
SHORT FILM SCREENING
174 people are going!
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Concert at Webster Hall
Concert at Webster Hall
422 people are going!
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  • Movement Stats
  • 9585 Agent Checkins
  • 3525 Team Followers
  • 4064 Agent Tweets
Fiesta has arrived!
Build and Price It Now
Movement Highlights: Team Los Angeles
LAX Mission #3 Update - Roxy Apparel Design
Mission #3 Update - Roxy Apparel Design

Team Los Angeles designs Apparel for Roxy!

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Movement Highlights: Team Dallas
DFW Hanging Ten in the Big D!
Hanging Ten in the Big D!

Help Team Dallas build their own Dallas adventure as they hang ten with Roxy and the Fiesta Movement all around the Big D!

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Movement Highlights: Team Orlando
MCO The Great Fiesta
The Great Fiesta

For our last mission a local film maker gets a budget to make his own movie.

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Movement Highlights: Team Chitown
ORD The Big Picture mission
The Big Picture mission

Its Finally that Time we have Finished Our Movie “The Big Picture”. We want you to come and join in the Premiere. Did i mention its free? It is. See you on June 8, @ 7:15pm.
Where:Kerasotes ShowPlace ICON
150 West Roosevelt Road
Chicago, IL 60605

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Movement Highlights: Team SF
SFO Mission #1: Graffiti Treasure Map
Mission #1: Graffiti Treasure Map

Team SF creates a treasure map of SF’s hidden gems!

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Movement Highlights: Team SF
SFO 4/10 Ford Fiesta BOOTIE Bash
4/10 Ford Fiesta BOOTIE Bash

RSVP for your special BOOTIE MASH-UP CD and join Vanae and Francis for this smashing dance party!

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Movement Highlights: Team Chicago
ORD Team John and Aaron Preset: the premiere of COUSINS - a film by Mike Finch
Team John and Aaron Preset: the premiere of COUSINS - a film by Mike Finch

The big screen premier of COUSINS - a film by Mike Finch.  Written by Mike Finch, Aaron Enequist-Leiker, and John Preskitt.

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Movement Highlights: Team NYC
NYC MONDO BIKINI TIME! AKA Keren makes a roxy design
MONDO BIKINI TIME! AKA Keren makes a roxy design

Making a super hawaii design for Roxy apparel!

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Movement Highlights: Team Orlando
MCO TheDailyCity.com Mobile Art Show: Parking Space Takeover Featuring the Ford Fiesta
TheDailyCity.com Mobile Art Show: Parking Space Takeover Featuring the Ford Fiesta

As a part of Third Thursday we’re taking over a parking space with the Ford Fiesta and creating a park!!!

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Movement Highlights: Team Los Angeles
LAX ✮ Rockin’ The Elements Fiesta ✮
✮ Rockin’ The Elements Fiesta ✮

To Celebrate the unveiling of our Ford Fiesta Mural & the end of Mission #1 - Team Los Angeles is throwing a Rockin’ Ford Fiesta Event!

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Movement Highlights: Team ATL
ATL “X Marks The Spot” - Atlanta Mural Reveal Celebration
“X Marks The Spot” - Atlanta Mural Reveal Celebration

Join Jana Hicks and Satchel Jester, Team ATL, as they celebrate the completion and reveal of the “X Marks The Spot” Mural, celebrating ten of their favorite places in the City of Atlanta.

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Movement Highlights: Team Chicago
ORD Team John and Aaron Present: the premiere of COUSINS - a film by Mike Finch
Team John and Aaron Present: the premiere of COUSINS - a film by Mike Finch

Team John and Aaron Preset: the premiere of COUSINS - a film by Mike Finch

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Movement Highlights: Team Sea
SEA ExtraHellaDope Seattle Spots
ExtraHellaDope Seattle Spots

We’re giving you the 10 dope spots in our city that you gotta know about to move in our scene! Fresh Coast in here….SOTA.

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Movement Highlights: Team Brklyn
NYC The Places and Faces of Brooklyn
The Places and Faces of Brooklyn

Places & Faces of Brooklyn Party is coming up!

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Movement Highlights: Team SF
SFO 5/24 LIVE WEB EVENT (mission #3
5/24 LIVE WEB EVENT (mission #3

Join us for a live web event

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Movement Highlights: Team Brklyn
NYC I Heart BK Mural
I Heart BK Mural

Create a mural of 10 places you cannot miss in your city.

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Movement Highlights: Team Dallas
DFW Dallas’ Ten Best Hidden Gems
Dallas’ Ten Best Hidden Gems

Our first mission is to highlight the 10 best hidden spots in Dallas! We’re working with some of the best artists in the city to create a mural and end the project with a huge party.

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Movement Highlights: Team Miami
MIA MIA MURAL-Colada anyone?
MIA MURAL-Colada anyone?

10 hotspots that make up our MIA and represent Miami’s melting pot culture and talent.

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Movement Highlights: Team Denver
DEN Mission 3: Design A Roxy Kit
Mission 3: Design A Roxy Kit

Design a limited edition design for the Roxy Clothing line that will be released with the New Ford Fiesta. 

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Movement Highlights: Team Miami
MIA Mural Event at Dot FiftyOne Gallery
Mural Event at Dot FiftyOne Gallery

Local art, hot beats, chill setting

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Movement Highlights: Team Chicago
ORD Gulf Coast BBQ
Gulf Coast BBQ

We have to create a design for a Roxy T-Shirt and put on a killer online event.

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Movement Highlights: Team Boston
BOS $300 Cash And A Live Show!
$300 Cash And A Live Show!

Jon & Jory have designed some sweet new apparel for Roxy - and are unveiling their sexy new design concepts in a special live show on Sunday, May 30th.

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Movement Highlights: Team Chicago
ORD Mission #1 - Chicago Top 10 Mural
Mission #1 - Chicago Top 10 Mural

Team John Aaron is gonna scour our collective people and unearth a brilliant muralist to depict 10 spots you gotta check out in Chicago. Keep your eyes open for someone drawing on the side of the building.  It may just be our doing.
Once the mural is finished we are gonna put on a crazy great party to cap off our first mission!

To help us win this mission,
1) “Check In” on Foursquare, which is a new way to find new places in your city, like this MURAL!
2) Text “tagger” to 44144 and ‘opt’ to receive text updates or email updates. Don’t worry, it’s not a spammie thing.
3) RSVP to our event. It’s going to be a huge party once the mural is finished.

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Movement Highlights: Team Chitown
ORD Roxy
Roxy

Watch as Team Chi Town does its best to Create Fashion. Pray for us. lol

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Movement Highlights: Team NYC
NYC Keren X Roxy
Keren X Roxy

Celebrating Keren’s awesome design for Roxy

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About the Movement

For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we’re letting its fans take a crack at the advertising. They’ll use their creativity to promote the new 2011 Fiesta. And you get to be the judge.

Agents who participate will get to use a Ford Fiesta over the program period. We’ll pay for the gas. Team members will compete for prizes (of varying dollar amounts) and will have an equal chance to win a Ford Fiesta.

Keep Reading

Participants will be given the use of a Ford Fiesta with gas paid over the program period.
Team members will compete for prizes with varying dollar amounts and all will have an equal chance to win a Ford Fiesta.