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Ford Fiesta

16 Cities
20 Teams

1 Movement

The Ford Fiesta is coming stateside this summer. Until then, our 20 teams of agents are handing over the keys to their cities, working with the best local talent to reimagine the way Fiesta gets advertised. Support a nearby team as they compete against the rest of the country. Winners get their own 2011 Ford Fiesta (and all the glory).

Fresh Video

Live From Sour Apple Season 2 Ep-2 Slim

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Missions

ATL Painting the Town!

Painting the Town!

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LAX Mission #3 Update - Roxy Apparel Design

Mission #3 Update - Roxy Apparel Design

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Team Tweets

bigredtim
I loved the #fiestamovement but this Aussie commercial called "How much Hipster can you pack in a Jazz?" is ridic http://bit.ly/9eGai6 #fb

jenfriel
@TheDerekJohnson AHH really!!?!? how do you like your fiesta?? #fiestamovement

samproof
Yay! #fiestamovement RT @SvenskaSpark: THE FIESTA HAS LANDED. I REPEAT: THE FIESTA HAS LANDED TO-DAY AND IT IS MINE.

agardina
@cbaccus @samdelag we did bring our @fordfiesta to Dallas Cars & Coffee during #fiestamovement. So much fun!

bigredtim
Just received word that my @fordfiesta's scheduled to start production today! #imwaytooexcitedforthis #fiestamovement

JonnyPaula
So... I leave for Los Angeles California ( #FiestaMovement prize I won) in five hours. I still have two #JonsWorld videos to edit first tho!

mikeyil
RT @bigredtim: Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil

bigredtim
Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil

Events

The Great Fiesta Movie Premiere
The Great Fiesta Movie Premiere
183 people are going!
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SOTA Album Listening Party @ Capitol Club
SOTA Album Listening Party @ Capitol Club
298 people are going!
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  • Movement Stats
  • 9585 Agent Checkins
  • 3525 Team Followers
  • 4064 Agent Tweets
Fiesta has arrived!
Build and Price It Now
Movement Highlights: Team Chicago
ORD Gulf Coast BBQ
Gulf Coast BBQ

We will be streaming a live grilling show, wit ha celebrity chef.  During which, we will be giving away an iPad and gift cards to benefit the Audubon Society and Gulf Coast oil cleanup.

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Movement Highlights: Team Detroit
DTW SHORT FILM
SHORT FILM

Mission 4 means we got to make our own short film, featuring our little green buddy.  Come out on June 9th to see the premiere!

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Movement Highlights: Team Detroit
DTW SHORT FILM SCREENING
SHORT FILM SCREENING

Come see the premiere of our short film, the BLOODING, at the AMC 30 Forum 30 on June 9th!

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Movement Highlights: Team Detroit
DTW Jessica Hernandez, Cold Men Young, Koji and more! FREE!
Jessica Hernandez, Cold Men Young, Koji and more! FREE!

FREE show at The Crofoot with Jessica Hernandez, Cold Men Young, Koji, The Ashleys and more!

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Movement Highlights: Team Miami
MIA LOMBRIES FILM - MISSION 4 - WATCH HERE
LOMBRIES FILM - MISSION 4 - WATCH HERE

Lombriz- (noun) Vulgar or common Spanish term for worm.

Gusano- (noun) Proper Spanish term for worm. Also used as a slur against Cubans who fled the island after the communist revolution in 1959.

Lombries- (noun) Colloquial term given to hosts infected with the parasitic, mind-controlling worms in the outbreak of 2011. The term is specific to the Miami region, blending “Lombriz” with the term “Zombies,” even though hosts are not zombies nor undead.

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Movement Highlights: Team Boston
BOS $300 Cash And A Live Show!
$300 Cash And A Live Show!

Jon & Jory have designed some sweet new apparel for Roxy - and are unveiling their sexy new design concepts in a special live show on Sunday, May 30th.

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Movement Highlights: Team Boston
BOS ideo Productions Meet & Greet!
ideo Productions Meet & Greet!

Come hang out with Jory Caron, Jonathan Paula, and Riley McIlwain of “Is It A Good Idea To Microwave This?”! We’ll be meeting with viewers and fans, signing autographs, shooting videos, and giving away FREE T-SHIRTS!

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Movement Highlights: Team Orlando
MCO The Great Fiesta Movie Premiere
The Great Fiesta Movie Premiere

For Mission 4 we partnered with a local film director to make a short film inspired by the 2011 Ford Fiesta

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Movement Highlights: Team Sea
SEA Out For Ink Online Event
Out For Ink Online Event

This online event is in conjunction with Mission 3, the ROXY x SOTA Gear collaboration, we are showcasing the other local artists we considered along with featured artist Tiffany Ta, this collaboration will be…more permanent.

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Movement Highlights: Team Dallas
DFW The Surf’s Up for Mission 3!
The Surf’s Up for Mission 3!

For this mission, Team Dallas is working with Roxy and the Fiesta Movement to bring a feeling of the beach to our lovely landlocked Dallas, Texas! The surf’s up at White Rock Lake, in Deep Ellum and at the Dallas Arts District. Plus, we’ll be hanging ten for our mission at awesome places across the city, and where we go is all up to you!

Intrigued? Interested? Check out our event, RSVP and leave us a comment!

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Movement Highlights: Team Phoenix
PHX Mission Two - The Concert
Mission Two - The Concert

Three amazing bands. One awesome show. Comes see What Laura Says Thinks and Feels, Black Carl, and Courdek perform live on May 1st at the Rhythm Room.

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Movement Highlights: Team Phoenix
PHX Mission Four - Car with Big Ego makes Short Film
Mission Four - Car with Big Ego makes Short Film

For the finale to our Fiesta Movement experience we hooked up with a local film maker to help us bring the Fiesta to the silver screen.

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Movement Highlights: Team Philadelphia
PHL Geekadelphia Mural Launch Party!
Geekadelphia Mural Launch Party!

Join Tim, Mikey and the rest of Geekadelphia at North Bowl Lounge ‘n Lanes as they celebrate their first Fiesta Movement mission!

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Movement Highlights: Team Boston
BOS Painting The Town
Painting The Town

Jon & Jory will be selecting their top-10 favorite Boston locations, and highlighting them in an exciting new graffiti mural (designed by AFP co-star Ryan Lewis) to be unveiled at an exciting live party event this April!

 

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Movement Highlights: Team Houston
HOU Celebrate Design, Support Houston
Celebrate Design, Support Houston

Mission 3 is a super cool design-oriented mission! We’ve partnered with local designer Molly Rodriguez to create some Fiesta + Houston-inspired designs for ROXY.

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Movement Highlights: Team Los Angeles
LAX EPIC FIESTA - THE DREAM - MISSION #2 CONCERT
Movement Highlights: Team Houston
HOU H-town Community Map Project
H-town Community Map Project

We partnered with local talent to create an artistic map highlighting 10 places and experiences that are uniquely Houston.

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Movement Highlights: Team Los Angeles
LAX “La Lucid” Short film premiere Santa Monica theater 7 AMC
“La Lucid” Short film premiere Santa Monica theater 7 AMC

Our short film with the 2011 Ford Fiesta playing for 5 minutes before the movie Iron Man 2 on the big screen. Please read the info below for more details.

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Movement Highlights: Team NYC
NYC FREE SHOW! Bruar Falls 1 Year Anniversary Party featuring Holiday Shores & more!
FREE SHOW! Bruar Falls 1 Year Anniversary Party featuring Holiday Shores & more!

Holiday Shores & Friends are playing at The Bruar Falls 1 Year Anniversary Party, hosted by Team NYC!

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Movement Highlights: Team LA
LAX Los Angeles - Acoustic Spotlight
Los Angeles - Acoustic Spotlight

Los Angeles is a city of Rock and Roll - but it also has some amazing hidden gems. We’re gathering together some amazing acoustic acts to Rock on the Roxx and take over the internet.

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Movement Highlights: Team Philadelphia
PHL The Geek List
The Geek List

It’s simple, really.  The Geek List is a list of 10 places in Philadelphia that every geek should know and love (as curated by Tim and Mikey).
We’re creating a map that visually represents their (approximate) geographic location and then it’ll be painted for all to see as a mural in a prominent area of town. 

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Movement Highlights: Team Chitown
ORD Roxy
Roxy

Watch as Team Chi Town does its best to Create Fashion. Pray for us. lol

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Movement Highlights: Team Houston
HOU We will ROCK you.
We will ROCK you.

We’re on the lookout for Houston’s best musical talent and we’re going to give them a sweet prize package + national recognition. We’re hosting a Battle of the Bands and you are invited to help us find the BEST band in Houston & give them the crown.

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Movement Highlights: Team Denver
DEN Ill Style Heroes Online Event
Ill Style Heroes Online Event

Team Denver’s third mission had us creating a design for the Roxy Clothing line.  So we thought, for our online party, why let you follow Team Denver around for a couple of days and see some of the stuff we get into.  Sunday, May 23rd we will kick things off at Hades bar and grill and go through to Monday. RSVP and check out the full event for more details.

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Movement Highlights: Team SF
SFO 6/3: Iron Man 2 & Special premiere of Traffic Gods- (our short film)
6/3: Iron Man 2 & Special premiere of Traffic Gods- (our short film)

Come celebrate with us completing our last mission with a special premiere of our short film

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About the Movement

For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we’re letting its fans take a crack at the advertising. They’ll use their creativity to promote the new 2011 Fiesta. And you get to be the judge.

Agents who participate will get to use a Ford Fiesta over the program period. We’ll pay for the gas. Team members will compete for prizes (of varying dollar amounts) and will have an equal chance to win a Ford Fiesta.

Keep Reading

Participants will be given the use of a Ford Fiesta with gas paid over the program period.
Team members will compete for prizes with varying dollar amounts and all will have an equal chance to win a Ford Fiesta.