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Ford Fiesta

16 Cities
20 Teams

1 Movement

The Ford Fiesta is coming stateside this summer. Until then, our 20 teams of agents are handing over the keys to their cities, working with the best local talent to reimagine the way Fiesta gets advertised. Support a nearby team as they compete against the rest of the country. Winners get their own 2011 Ford Fiesta (and all the glory).

Fresh Video

Live From Sour Apple Season 2 Ep-2 Slim

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Missions

MIA LOMBRIES FILM - MISSION 4 - WATCH HERE

LOMBRIES FILM - MISSION 4 - WATCH HERE

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LAX Mission #3 Update - Roxy Apparel Design

Mission #3 Update - Roxy Apparel Design

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Team Tweets

bigredtim
I loved the #fiestamovement but this Aussie commercial called "How much Hipster can you pack in a Jazz?" is ridic http://bit.ly/9eGai6 #fb

jenfriel
@TheDerekJohnson AHH really!!?!? how do you like your fiesta?? #fiestamovement

samproof
Yay! #fiestamovement RT @SvenskaSpark: THE FIESTA HAS LANDED. I REPEAT: THE FIESTA HAS LANDED TO-DAY AND IT IS MINE.

agardina
@cbaccus @samdelag we did bring our @fordfiesta to Dallas Cars & Coffee during #fiestamovement. So much fun!

bigredtim
Just received word that my @fordfiesta's scheduled to start production today! #imwaytooexcitedforthis #fiestamovement

JonnyPaula
So... I leave for Los Angeles California ( #FiestaMovement prize I won) in five hours. I still have two #JonsWorld videos to edit first tho!

mikeyil
RT @bigredtim: Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil

bigredtim
Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil

Events

Come see the movie we made about Zoe Strauss, stay for IRONMAN2!
Come see the movie we made about Zoe Strauss, stay for IRONMAN2!
218 people are going!
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End of Mission One Blowout
End of Mission One Blowout
152 people are going!
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  • Movement Stats
  • 9585 Agent Checkins
  • 3525 Team Followers
  • 4064 Agent Tweets
Fiesta has arrived!
Build and Price It Now
Movement Highlights: Team SF
SFO Mission #3: Drive to Inspire (designing for Roxy)
Mission #3: Drive to Inspire (designing for Roxy)

Our designer, Lisa, creates a fabulous line that embodies the spirit of Ford Fiesta & Roxy

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Movement Highlights: Team Miami
Movement Highlights: Team LA
LAX Los Angeles - Acoustic Spotlight
Los Angeles - Acoustic Spotlight

Los Angeles is a city of Rock and Roll - but it also has some amazing hidden gems. We’re gathering together some amazing acoustic acts to Rock on the Roxx and take over the internet.

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Movement Highlights: Team Sea
SEA SOTA Designs ROXY Gear
SOTA Designs ROXY Gear

Ford Fiesta’s Team SOTA is collaborating with Roxy to design some apparel. We have a t-shirt, hat, tote bag scheme that represents the energy and vivacity of Roxy and the calm, cool of Seattle/SOTA…The SeaCal vibe is epitomized in this collection of designer wear for young women around the world.

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Movement Highlights: Team Los Angeles
LAX “La Lucid” Short film premiere Santa Monica theater 7 AMC
“La Lucid” Short film premiere Santa Monica theater 7 AMC

Our short film with the 2011 Ford Fiesta playing for 5 minutes before the movie Iron Man 2 on the big screen. Please read the info below for more details.

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Movement Highlights: Team Sea
SEA Ironman 2 and SOTA Film Screening
Ironman 2 and SOTA Film Screening

A free screening of the short film we created with Stephan Gray and PSMOOV on the music—right before Ironman 2 at Pacific Place June 2nd!

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Movement Highlights: Team Chitown
ORD Talent Everywhere We GO
Talent Everywhere We GO

Ok here is your chance to be apart of something Great. We have searched the city for some of chicago’s hottest up and coming talent to bring you a show that will excite and titillate the senses. 12 artist will battle for the “Cut Above the Rest” title and $500 bucks.
They will be forced to do battle with their best lyrics, songs and dance. They’re can only be 1 Victor and that is decided by you. Who will you choose out of Phenomenal Acts like P1, 3tre, Mike runnels, Ocs, and new R&B sensation LOVANDRE.

Special Performances by Omen, Mickey Halsted and secret R&B Super Group.
DJ Sean Mac on the Wheels of Steele all night.
Did I mention its free and If your following me on Twitter and u tweet me “@oprettyboy1 throws hot Events” I’ll get you drinks on me.
All you have to do to be apart of this movement is:
1. RSVP & tell all your friends to RSVP to this FREE show: 
2. Send 1 text to 44144 with the word “Gopre” to cast your vote for Team Chicago to win (normal rates apply & we will not spam you afterwards).
3. Sign up for Foursquare so you can “check-in” at the event (This will also an opportunity to get “Super Swarm” badge.
As a bonus a Couple of you will have a chance @ A cash prize if you win our little trivia game.
So learn about Derek “Pretty Boy” Dow and Chris Adams on all their social medias and learn everything u can about the fiestamovement.

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Movement Highlights: Team Brklyn
NYC Roxy Mission 3 Update!
Roxy Mission 3 Update!

For Mission 3 FiestaNYC will be teaming up with ROXY and to celebrate we are taking you out!

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Movement Highlights: Team Los Angeles
LAX EXCLUSIVE FIESTA - LIVE STREAMING EVENT - MISSION #3
EXCLUSIVE FIESTA - LIVE STREAMING EVENT - MISSION #3

EXCLUSIVE FIESTA - LIVE STREAMING EVENT - MISSION #3

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Movement Highlights: Team Chicago
ORD Gulf Coast BBQ
Gulf Coast BBQ

We will be streaming a live grilling show, wit ha celebrity chef.  During which, we will be giving away an iPad and gift cards to benefit the Audubon Society and Gulf Coast oil cleanup.

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Movement Highlights: Team SF
SFO 5/24 LIVE WEB EVENT (mission #3
5/24 LIVE WEB EVENT (mission #3

Join us for a live web event

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Movement Highlights: Team Chicago
ORD Team John and Aaron Preset: the premiere of COUSINS - a film by Mike Finch
Team John and Aaron Preset: the premiere of COUSINS - a film by Mike Finch

The big screen premier of COUSINS - a film by Mike Finch.  Written by Mike Finch, Aaron Enequist-Leiker, and John Preskitt.

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Movement Highlights: Team LA
LAX Roxy Clothing Design
Roxy Clothing Design

Teaming up with Ford is giving us the chance to design for Quicksilver’s Women’s line Roxy Apparel!

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Movement Highlights: Team Detroit
DTW DET WALL
DET WALL

We get to pick the top 10 places that we feel YOU need to get to in this bold city of ours.. and then put it on a wall somewhere!

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Movement Highlights: Team Denver
DEN YNIG’s Film Premier followed by Iron Man 2
YNIG’s Film Premier followed by Iron Man 2

Come watch the premier of Team Denver’s short film based on the inspiration of Your Name in Graffiti and featuring the Ford Fiesta. Come for the premier and stay for Iron Man 2.  This is a Free Event, but space is limeted so RSVP today!

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Movement Highlights: Team SD
Movement Highlights: Team Houston
HOU ZENFILM presents “Pause” - a short film
ZENFILM presents “Pause” - a short film

For our final mission, we teamed up with local film co. Zenfilm to create a short film titled “Pause” and you’re invited to the premiere June 8th at Edwards Greenway Palace. Plus, it’s followed by a free screening of “Get Him to the Greek.” Details & RSVP by clicking the link below.

Also, please support our team & text “ZENFILM” to 44144. It’ll help us win a Hollywood premiere of our film + we’re “this” close to winning a FREE car for local non-profit Noah’s Kitchen!

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Movement Highlights: Team Orlando
MCO The Great Fiesta Movie Premiere
The Great Fiesta Movie Premiere

For Mission 4 we partnered with a local film director to make a short film inspired by the 2011 Ford Fiesta

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Movement Highlights: Team Los Angeles
LAX Mission #3 Update - Roxy Apparel Design
Mission #3 Update - Roxy Apparel Design

Team Los Angeles designs Apparel for Roxy!

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Movement Highlights: Team Detroit
DTW End of Mission One Blowout
End of Mission One Blowout

To close out the first mission, we’re throwing a sweet party at the Cass Cafe with live music, drinks, food, and more.

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Movement Highlights: Team Philadelphia
PHL Free Concert @ The Piazza at Schmidt’s
Free Concert @ The Piazza at Schmidt’s

We’re hosting a FREE, ALL-AGES, AWESOME Concert at Northern Liberties’ Piazza at Schmidt’s! 
Not only is it FREE, but we’re also giving away an Apple iPad WiFi 16gb for FREE to one of the lucky people that RSVP on THIS PAGE by 11:59pm on Monday, May 3rd.


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Movement Highlights: Team Brklyn
NYC I Heart BK Mural
I Heart BK Mural

Create a mural of 10 places you cannot miss in your city.

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Movement Highlights: Team Chicago
ORD Gulf Coast BBQ
Gulf Coast BBQ

We have to create a design for a Roxy T-Shirt and put on a killer online event.

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Movement Highlights: Team Miami
MIA SUENALO POSTER DESIGN
SUENALO POSTER DESIGN

PRINTED BY: ironforgepress.com

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Movement Highlights: Team NYC
NYC MacGruber for Free! Also the music video we made for “The Young Friends”
MacGruber for Free! Also the music video we made for “The Young Friends”

Free screening of MacGruber, plus the worldwide premiere of the music video for “South End” by the amazing band “The Young Friends” directed by Team NYC

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About the Movement

For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we’re letting its fans take a crack at the advertising. They’ll use their creativity to promote the new 2011 Fiesta. And you get to be the judge.

Agents who participate will get to use a Ford Fiesta over the program period. We’ll pay for the gas. Team members will compete for prizes (of varying dollar amounts) and will have an equal chance to win a Ford Fiesta.

Keep Reading

Participants will be given the use of a Ford Fiesta with gas paid over the program period.
Team members will compete for prizes with varying dollar amounts and all will have an equal chance to win a Ford Fiesta.