16 Cities
20 Teams
1 Movement
The Ford Fiesta is coming stateside this summer. Until then, our 20 teams of agents are handing over the keys to their cities, working with the best local talent to reimagine the way Fiesta gets advertised. Support a nearby team as they compete against the rest of the country. Winners get their own 2011 Ford Fiesta (and all the glory).
Fresh Video
Team Tweets
bigredtim
I loved the #fiestamovement but this Aussie commercial called "How much Hipster can you pack in a Jazz?" is ridic http://bit.ly/9eGai6 #fb
jenfriel
@TheDerekJohnson AHH really!!?!? how do you like your fiesta?? #fiestamovement
samproof
Yay! #fiestamovement RT @SvenskaSpark: THE FIESTA HAS LANDED. I REPEAT: THE FIESTA HAS LANDED TO-DAY AND IT IS MINE.
agardina
@cbaccus @samdelag we did bring our @fordfiesta to Dallas Cars & Coffee during #fiestamovement. So much fun!
oprettyboy1
New Live From Sour Apple starring @MusicGenie http://bit.ly/ckwoK9 #fiestamovement
bigredtim
Just received word that my @fordfiesta's scheduled to start production today! #imwaytooexcitedforthis #fiestamovement
JonnyPaula
So... I leave for Los Angeles California ( #FiestaMovement prize I won) in five hours. I still have two #JonsWorld videos to edit first tho!
mikeyil
RT @bigredtim: Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil
bigredtim
Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil
Events
- Movement Stats
- 9577 Agent Checkins
- 3525 Team Followers
- 4064 Agent Tweets
Movement Highlights: Team Houston
We will ROCK you.
We’re on the lookout for Houston’s best musical talent and we’re going to give them a sweet prize package + national recognition. We’re hosting a Battle of the Bands and you are invited to help us find the BEST band in Houston & give them the crown.
Learn More & DiscussMovement Highlights: Team Chitown
The DNA of the Chi
This event is going to be CRAZY. NOT to mention very very very FREEEEEEEE!!!!!! So come party with the stars and we do have a couple of secret celebes that will be in the building. You wanna be down then heres what you do.Help us win this mission!:
1) “Check In” on Foursquare, which is a new way to find new places in your city, like this MURAL
2) Text “GoPre” or EPre to 44144 and ‘opt’ to receive text updates or email updates. Don’t worry, “No Spamo”
3) RSVP to our event. It’s going to be a huge party once the mural is finished.
Learn More & RSVP
Movement Highlights: Team LA
Roxy & Ford = One EPIC rooftop Fiesta! (& SamProof’s Bday Bash)
Ford + Roxy = ROOFTOP BEACH PARRTTYYY!!!
Learn More & RSVPMovement Highlights: Team Chicago
Gulf Coast BBQ
We have to create a design for a Roxy T-Shirt and put on a killer online event.
Learn More & DiscussMovement Highlights: Team Philly
Have A Heart: Mighty Writers + Pro Surfer Jennifer Smith = Kick Ass Apparel for Roxy.com
What happens when you pair up a group of elementary school kids from Philadelphia’s Mighty Writers program with Pro Surfer Jennifer Smith?
Learn More & DiscussMovement Highlights: Team Philly
Free All Ages Show: Sharon Van Etten, Twin Sister & Reading Rainbow
Weathervane Music and Team Philly team up for an All Ages Show at AKA Records. First 100 RSVPs get a $10 AKA Records Gift certificate.
Learn More & RSVPMovement Highlights: Team LA
TeamLA I’m on a Tiger Party!
Come celebrate with TeamLA, SamProof and JenFriel
Free Drinks, fun and more!
Learn More & RSVPMovement Highlights: Team SF
Mission #3: Drive to Inspire (designing for Roxy)
Our designer, Lisa, creates a fabulous line that embodies the spirit of Ford Fiesta & Roxy
Learn More & DiscussMovement Highlights: Team Boston
ideo Productions Meet & Greet!
Come hang out with Jory Caron, Jonathan Paula, and Riley McIlwain of “Is It A Good Idea To Microwave This?”! We’ll be meeting with viewers and fans, signing autographs, shooting videos, and giving away FREE T-SHIRTS!
Learn More & RSVPMovement Highlights: Team Chitown
“TAG UR IT”
You wanna know so I’ll tell you. “Tag UR IT” is an explosion of creativity splattered on a wall in the ancient art form of Graffiti. It is only performed by highly trained Samurai artist called Taggers. We have been granted the pleasure of having our 10 top spots in chicago splattered with precision on a mighty wall in our great hometown. So stay tuned for GREATNESS.
Learn More & DiscussMovement Highlights: Team SD
A Field Guide To San Diego // Reception & Party @ Bar Basic
Team San Diego to spend Ford Motor Company’s money for huge party in celebration of community + creativity.
Learn More & RSVPMovement Highlights: Team Miami
Movement Highlights: Team SF
Mission #4: The Traffic Gods (short film)
After 2 days of filming, 2 weeks of editing, our 5 min short film is finished!
Learn More & DiscussMovement Highlights: Team Denver
10 Spots of Denver
We have been tasked with choosing ten places that are unique to Denver and highlight locations that you should check out. Using these ten places we’ll create a map that will be up made into a mural so you know where to go.
Learn More & DiscussMovement Highlights: Team Denver
Mission 4: Make a Film
Team denver was given the chance to come up with short film idea to show off the Fiesta. Paired up with famous director Brook Aitkens and crew, a short film was created around the inspiration of the Fiesta and teachings of YNIG.
Learn More & DiscussMovement Highlights: Team SF
6/3: Iron Man 2 & Special premiere of Traffic Gods- (our short film)
Come celebrate with us completing our last mission with a special premiere of our short film
Learn More & RSVPMovement Highlights: Team Miami
Movement Highlights: Team Detroit
Jessica Hernandez, Cold Men Young, Koji and more! FREE!
FREE show at The Crofoot with Jessica Hernandez, Cold Men Young, Koji, The Ashleys and more!
Learn More & RSVPMovement Highlights: Team Los Angeles
“La Lucid” Short film premiere Santa Monica theater 7 AMC
Our short film with the 2011 Ford Fiesta playing for 5 minutes before the movie Iron Man 2 on the big screen. Please read the info below for more details.
Learn More & DiscussMovement Highlights: Team Chicago
Team John and Aaron’s SubT Fiesta
We are organizing a concert featuring some great Chicago music at a great Chicago venue. Check out the details in our events.
Learn More & DiscussMovement Highlights: Team Houston
ZENFILM presents “Pause” - a short film
For our final mission, we teamed up with local film co. Zenfilm to create a short film titled “Pause” and you’re invited to the premiere June 8th at Edwards Greenway Palace. Plus, it’s followed by a free screening of “Get Him to the Greek.” Details & RSVP by clicking the link below.
Also, please support our team & text “ZENFILM” to 44144. It’ll help us win a Hollywood premiere of our film + we’re “this” close to winning a FREE car for local non-profit Noah’s Kitchen!
Learn More & DiscussMovement Highlights: Team Brklyn
FiestaNYC Crawl
We are taking you out to our fav places in NYC all day long! TOMORROW!!!
Learn More & RSVPMovement Highlights: Team NYC
Movement Highlights: Team Los Angeles
Movement Highlights: Team NYC
About the Movement
For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we’re letting its fans take a crack at the advertising. They’ll use their creativity to promote the new 2011 Fiesta. And you get to be the judge.
Agents who participate will get to use a Ford Fiesta over the program period. We’ll pay for the gas. Team members will compete for prizes (of varying dollar amounts) and will have an equal chance to win a Ford Fiesta.






















