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Ford Fiesta

16 Cities
20 Teams

1 Movement

The Ford Fiesta is coming stateside this summer. Until then, our 20 teams of agents are handing over the keys to their cities, working with the best local talent to reimagine the way Fiesta gets advertised. Support a nearby team as they compete against the rest of the country. Winners get their own 2011 Ford Fiesta (and all the glory).

Fresh Video

Live From Sour Apple Season 2 Ep-2 Slim

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Missions

DTW SHORT FILM

SHORT FILM

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PHL Have A Heart: Mighty Writers + Pro Surfer Jennifer Smith = Kick Ass Apparel for Roxy.com

Have A Heart: Mighty Writers + Pro Surfer Jennifer Smith = Kick Ass Apparel for Roxy.com

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Team Tweets

bigredtim
I loved the #fiestamovement but this Aussie commercial called "How much Hipster can you pack in a Jazz?" is ridic http://bit.ly/9eGai6 #fb

jenfriel
@TheDerekJohnson AHH really!!?!? how do you like your fiesta?? #fiestamovement

samproof
Yay! #fiestamovement RT @SvenskaSpark: THE FIESTA HAS LANDED. I REPEAT: THE FIESTA HAS LANDED TO-DAY AND IT IS MINE.

agardina
@cbaccus @samdelag we did bring our @fordfiesta to Dallas Cars & Coffee during #fiestamovement. So much fun!

bigredtim
Just received word that my @fordfiesta's scheduled to start production today! #imwaytooexcitedforthis #fiestamovement

JonnyPaula
So... I leave for Los Angeles California ( #FiestaMovement prize I won) in five hours. I still have two #JonsWorld videos to edit first tho!

mikeyil
RT @bigredtim: Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil

bigredtim
Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil

Events

VK Lynne headlines Acoustic Thursday On the Roxx!
VK Lynne headlines Acoustic Thursday On the Roxx!
64 people are going!
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Team John and Aaron’s SubT Fiesta
Team John and Aaron’s SubT Fiesta
738 people are going!
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  • Movement Stats
  • 9585 Agent Checkins
  • 3525 Team Followers
  • 4064 Agent Tweets
Fiesta has arrived!
Build and Price It Now
Movement Highlights: Team Phoenix
PHX Mission Four - Car with Big Ego makes Short Film
Mission Four - Car with Big Ego makes Short Film

For the finale to our Fiesta Movement experience we hooked up with a local film maker to help us bring the Fiesta to the silver screen.

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Movement Highlights: Team ATL
ATL Team ATL’s presents Ford Fiesta FIESTA/ Fiesta de Cinco
Team ATL’s presents Ford Fiesta FIESTA/ Fiesta de Cinco

The Garner Circle PR and the Ford Fiesta Movement unite for a definitive Cinco de Mayo celebration focused on rendering “the experience”. At this Cinco Soiree, the concept of a caliente style, luxury celebration and sophisticated fun will take center stage for an evening of FIESTA fun!

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Movement Highlights: Team SD
SAN This is Charlotte King
This is Charlotte King

Ford asked us to create a short film that depicted the personality of the Fiesta.

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Movement Highlights: Team SF
SFO Mission #2: THE FRAIL (SF band)
Mission #2: THE FRAIL (SF band)

Support The Frail, as the band to represent SF at the special show at Mezzanine on 5/7.

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Movement Highlights: Team Chicago
ORD Team John and Aaron’s SubT Fiesta
Team John and Aaron’s SubT Fiesta

Jonny Rumble is headlining Team John and Aaron’s Subterranean Fiesta, playing along with Detholz and Honest Engines.

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Movement Highlights: Team Denver
DEN Mission 3: Design A Roxy Kit
Mission 3: Design A Roxy Kit

Design a limited edition design for the Roxy Clothing line that will be released with the New Ford Fiesta. 

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Movement Highlights: Team Dallas
DFW Dallas’ Ten Best Hidden Gems
Dallas’ Ten Best Hidden Gems

Our first mission is to highlight the 10 best hidden spots in Dallas! We’re working with some of the best artists in the city to create a mural and end the project with a huge party.

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Movement Highlights: Team SD
SAN Joel P West & The Tree Ring
Joel P West & The Tree Ring

Team SD taps Joel P West for Mission #2

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Movement Highlights: Team Brklyn
NYC FiestaNYC Crawl
FiestaNYC Crawl

We are taking you out to our fav places in NYC all day long! TOMORROW!!!

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Movement Highlights: Team Dallas
DFW Rockin’ the Big D!
Rockin’ the Big D!

Team Dallas will throw their first ever concert in support of some rockin’ local bands!

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Movement Highlights: Team LA
LAX VK Lynne headlines Acoustic Thursday On the Roxx!
VK Lynne headlines Acoustic Thursday On the Roxx!

An acoustic night with VK Lynne at On The Rox!

Free music
Free Drink
and tons of fun

“VK Lynne is a name to travel and be famous…” ~Eat This Music

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Movement Highlights: Team SF
SFO 5/24 LIVE WEB EVENT (mission #3
5/24 LIVE WEB EVENT (mission #3

Join us for a live web event

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Movement Highlights: Team Chitown
ORD The Big Picture mission
The Big Picture mission

Its Finally that Time we have Finished Our Movie “The Big Picture”. We want you to come and join in the Premiere. Did i mention its free? It is. See you on June 8, @ 7:15pm.
Where:Kerasotes ShowPlace ICON
150 West Roosevelt Road
Chicago, IL 60605

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Movement Highlights: Team Sea
SEA Ironman 2 and SOTA Film Screening
Ironman 2 and SOTA Film Screening

A free screening of the short film we created with Stephan Gray and PSMOOV on the music—right before Ironman 2 at Pacific Place June 2nd!

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Movement Highlights: Team Sea
Movement Highlights: Team LA
LAX Fully Loaded Screening
Movement Highlights: Team SF
SFO Mission #4: The Traffic Gods (short film)
Mission #4: The Traffic Gods (short film)

After 2 days of filming, 2 weeks of editing, our 5 min short film is finished!

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Movement Highlights: Team Phoenix
PHX Mission 1 Party!
Mission 1 Party!

To celebrate the success of our first Fiesta Movement mission as well as the growth of Phoenix and its people as a whole, we are going to be hosting a raucous party at one of the ten locations from our Phoenix Hot Spots mural.

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Movement Highlights: Team Orlando
MCO Mission #2: A Lil’ Downtown Mixer
Mission #2: A Lil’ Downtown Mixer

We’re co-hosting a free mixer May 1, 2010 8-11pm at Blank Space* in downtown Orlando. Musical performance by a special guest, free drinks and light snacks.

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Movement Highlights: Team SD
SAN Fiesta + Roxy + Tocayo
Fiesta + Roxy + Tocayo

Team SD collaborates with Roxy Team Rider Kassia Meador, and Cuban-born illustrator Juan Marante (aka “Tocayo”)

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Movement Highlights: Team LA
LAX World premiere of “Fully Loaded” & free screening of “Get Him to the Greek”
World premiere of “Fully Loaded” & free screening of “Get Him to the Greek”

Come see the world premiere of ‘Fully Loaded’ &
Stick around for a free screening of ‘Get him to the Greek’

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Movement Highlights: Team Boston
BOS $300 Cash And A Live Show!
$300 Cash And A Live Show!

Jon & Jory have designed some sweet new apparel for Roxy - and are unveiling their sexy new design concepts in a special live show on Sunday, May 30th.

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Movement Highlights: Team Brklyn
NYC Double Take/Double Feature -Fiesta Finale
Double Take/Double Feature -Fiesta Finale

Team Brooklyn is wrapping up the Fiesta Movement with a double feature at the E-Walk in Times Square

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Movement Highlights: Team Sea
SEA SOTA Album Listening Party @ Capitol Club
SOTA Album Listening Party @ Capitol Club

This is our first Fiesta Movement event, its a Listening Party for State Of The Artist’s new album, SeattleCaliFragilisticExtraHellaDopeness…

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Movement Highlights: Team Los Angeles
LAX **UPDATED** 10 AMAZING PLACES IN LOS ANGELES - MUST SEE ***
**UPDATED** 10 AMAZING PLACES IN LOS ANGELES - MUST SEE ***

Choose ten locations in Los Angeles that world should know about. Then create a design for a mural that will be placed in Los Angeles highlighting the locations so people seeing the mural can visit the locations.

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About the Movement

For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we’re letting its fans take a crack at the advertising. They’ll use their creativity to promote the new 2011 Fiesta. And you get to be the judge.

Agents who participate will get to use a Ford Fiesta over the program period. We’ll pay for the gas. Team members will compete for prizes (of varying dollar amounts) and will have an equal chance to win a Ford Fiesta.

Keep Reading

Participants will be given the use of a Ford Fiesta with gas paid over the program period.
Team members will compete for prizes with varying dollar amounts and all will have an equal chance to win a Ford Fiesta.