16 Cities
20 Teams
1 Movement
The Ford Fiesta is coming stateside this summer. Until then, our 20 teams of agents are handing over the keys to their cities, working with the best local talent to reimagine the way Fiesta gets advertised. Support a nearby team as they compete against the rest of the country. Winners get their own 2011 Ford Fiesta (and all the glory).
Fresh Video
Missions
Mission One - Phoenix’s Hottest Spots
View MissionMission #4: The Traffic Gods (short film)
View MissionTeam Tweets
bigredtim
I loved the #fiestamovement but this Aussie commercial called "How much Hipster can you pack in a Jazz?" is ridic http://bit.ly/9eGai6 #fb
jenfriel
@TheDerekJohnson AHH really!!?!? how do you like your fiesta?? #fiestamovement
samproof
Yay! #fiestamovement RT @SvenskaSpark: THE FIESTA HAS LANDED. I REPEAT: THE FIESTA HAS LANDED TO-DAY AND IT IS MINE.
agardina
@cbaccus @samdelag we did bring our @fordfiesta to Dallas Cars & Coffee during #fiestamovement. So much fun!
oprettyboy1
New Live From Sour Apple starring @MusicGenie http://bit.ly/ckwoK9 #fiestamovement
bigredtim
Just received word that my @fordfiesta's scheduled to start production today! #imwaytooexcitedforthis #fiestamovement
JonnyPaula
So... I leave for Los Angeles California ( #FiestaMovement prize I won) in five hours. I still have two #JonsWorld videos to edit first tho!
mikeyil
RT @bigredtim: Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil
bigredtim
Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil
Events
- Movement Stats
- 9577 Agent Checkins
- 3525 Team Followers
- 4064 Agent Tweets
Movement Highlights: Team LA
World premiere of “Fully Loaded” & free screening of “Get Him to the Greek”
Come see the world premiere of ‘Fully Loaded’ &
Stick around for a free screening of ‘Get him to the Greek’
Movement Highlights: Team SD
We are totally hiring these guys. It’s gonna be seriously rad.
Details announced for Team SD’s 1st Mission!
Learn More & DiscussMovement Highlights: Team Miami
Movement Highlights: Team Philly
ULTRA SPECIAL HAVING HEART SUPER CONTEST
HAVING HEART means being determined and focused. It doesn’t mean you always win. It means you DO YOUR THING and enjoy the ride. WIN A MEGA-PRIZE!
Learn More & RSVPMovement Highlights: Team Chitown
Movement Highlights: Team Detroit
Jessica Hernandez, Cold Men Young, Koji and more! FREE!
FREE show at The Crofoot with Jessica Hernandez, Cold Men Young, Koji, The Ashleys and more!
Learn More & RSVPMovement Highlights: Team Detroit
FIESTA DETROIT // ROXY APPAREL
Yo! We’re partnering with Roxy to make some apparel!!
Learn More & DiscussMovement Highlights: Team SF
Mission #1: Graffiti Treasure Map
Team SF creates a treasure map of SF’s hidden gems!
Learn More & DiscussMovement Highlights: Team SD
A Field Guide To San Diego // Reception & Party @ Bar Basic
Team San Diego to spend Ford Motor Company’s money for huge party in celebration of community + creativity.
Learn More & RSVPMovement Highlights: Team Boston
$300 Cash And A Live Show!
Jon & Jory have designed some sweet new apparel for Roxy - and are unveiling their sexy new design concepts in a special live show on Sunday, May 30th.
Learn More & RSVPMovement Highlights: Team Brklyn
Roxy Mission 3 Update!
For Mission 3 FiestaNYC will be teaming up with ROXY and to celebrate we are taking you out!
Learn More & DiscussMovement Highlights: Team LA
Roxy & Ford = One EPIC rooftop Fiesta! (& SamProof’s Bday Bash)
Ford + Roxy = ROOFTOP BEACH PARRTTYYY!!!
Learn More & RSVPMovement Highlights: Team Brklyn
Movement Highlights: Team LA
Roxy Clothing Design
Teaming up with Ford is giving us the chance to design for Quicksilver’s Women’s line Roxy Apparel!
Learn More & DiscussMovement Highlights: Team ATL
“X Marks The Spot” - Atlanta Mural Reveal Celebration
Join Jana Hicks and Satchel Jester, Team ATL, as they celebrate the completion and reveal of the “X Marks The Spot” Mural, celebrating ten of their favorite places in the City of Atlanta.
Learn More & RSVPMovement Highlights: Team Chitown
Movement Highlights: Team SF
Mission #3: Drive to Inspire (designing for Roxy)
Our designer, Lisa, creates a fabulous line that embodies the spirit of Ford Fiesta & Roxy
Learn More & DiscussMovement Highlights: Team Miami
LOMBRIES FILM - MISSION 4 - WATCH HERE
Lombriz- (noun) Vulgar or common Spanish term for worm.
Gusano- (noun) Proper Spanish term for worm. Also used as a slur against Cubans who fled the island after the communist revolution in 1959.
Lombries- (noun) Colloquial term given to hosts infected with the parasitic, mind-controlling worms in the outbreak of 2011. The term is specific to the Miami region, blending “Lombriz” with the term “Zombies,” even though hosts are not zombies nor undead.
Learn More & DiscussMovement Highlights: Team Los Angeles
Movement Highlights: Team ATL
Painting the Town!
Team ATL will “Paint the Town” by illustrating and featuring a colorful and interactive map of our ten favorite places throughout the city.
Learn More & DiscussMovement Highlights: Team Dallas
Dallas’ Ten Best Hidden Gems
Our first mission is to highlight the 10 best hidden spots in Dallas! We’re working with some of the best artists in the city to create a mural and end the project with a huge party.
Learn More & Discuss
Movement Highlights: Team Denver
Mission 3: Design A Roxy Kit
Design a limited edition design for the Roxy Clothing line that will be released with the New Ford Fiesta.
Learn More & DiscussMovement Highlights: Team Los Angeles
Live stream interview with Tara Pruitt Actress Model of “La Lucid”
She will also be asking you to check out our film where she plays the dream girl.
Learn More & RSVPMovement Highlights: Team Miami
Movement Highlights: Team SD
Movie premiere of “This is Charlotte King”
Celebrate the worldwide premiere of our short film, “This is Charlotte King”
Learn More & RSVPAbout the Movement
For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we’re letting its fans take a crack at the advertising. They’ll use their creativity to promote the new 2011 Fiesta. And you get to be the judge.
Agents who participate will get to use a Ford Fiesta over the program period. We’ll pay for the gas. Team members will compete for prizes (of varying dollar amounts) and will have an equal chance to win a Ford Fiesta.






















