16 Cities
20 Teams
1 Movement
The Ford Fiesta is coming stateside this summer. Until then, our 20 teams of agents are handing over the keys to their cities, working with the best local talent to reimagine the way Fiesta gets advertised. Support a nearby team as they compete against the rest of the country. Winners get their own 2011 Ford Fiesta (and all the glory).
Fresh Video
Team Tweets
bigredtim
I loved the #fiestamovement but this Aussie commercial called "How much Hipster can you pack in a Jazz?" is ridic http://bit.ly/9eGai6 #fb
jenfriel
@TheDerekJohnson AHH really!!?!? how do you like your fiesta?? #fiestamovement
samproof
Yay! #fiestamovement RT @SvenskaSpark: THE FIESTA HAS LANDED. I REPEAT: THE FIESTA HAS LANDED TO-DAY AND IT IS MINE.
agardina
@cbaccus @samdelag we did bring our @fordfiesta to Dallas Cars & Coffee during #fiestamovement. So much fun!
oprettyboy1
New Live From Sour Apple starring @MusicGenie http://bit.ly/ckwoK9 #fiestamovement
bigredtim
Just received word that my @fordfiesta's scheduled to start production today! #imwaytooexcitedforthis #fiestamovement
JonnyPaula
So... I leave for Los Angeles California ( #FiestaMovement prize I won) in five hours. I still have two #JonsWorld videos to edit first tho!
mikeyil
RT @bigredtim: Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil
bigredtim
Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil
Events
Free Private Prince of Persia Screening & World Premiere of Fiesta Day!
666 people are going!
Learn More & RSVPWorld premiere of “Pause” by Zenfilm + free screening of “Get Him to the Greek”
379 people are going!
Learn More & RSVP- Movement Stats
- 9585 Agent Checkins
- 3525 Team Followers
- 4064 Agent Tweets
Movement Highlights: Team Brklyn
Roxy Mission 3 Update!
For Mission 3 FiestaNYC will be teaming up with ROXY and to celebrate we are taking you out!
Learn More & DiscussMovement Highlights: Team Detroit
FREE SHOW at the CROFOOT
For the second mission, we’re setting up a FREE show with some amazing artists at The Crofoot Ballroom in Pontiac, Michigan.
Learn More & DiscussMovement Highlights: Team Detroit
DET WALL
We get to pick the top 10 places that we feel YOU need to get to in this bold city of ours.. and then put it on a wall somewhere!
Learn More & DiscussMovement Highlights: Team Chitown
“TAG UR IT”
You wanna know so I’ll tell you. “Tag UR IT” is an explosion of creativity splattered on a wall in the ancient art form of Graffiti. It is only performed by highly trained Samurai artist called Taggers. We have been granted the pleasure of having our 10 top spots in chicago splattered with precision on a mighty wall in our great hometown. So stay tuned for GREATNESS.
Learn More & DiscussMovement Highlights: Team Chicago
The Silver Room “Spring Shower” - RSVP here>
This is it. Technically it’s Spring so we’re starting off the season with a shower! As you might have known, Team John & Aaron have completed their mural at 1438 N. Milwaukee and are throwing an “unveiling party” to celebrate. We have teamed up with the folks at The Silver Room to throw the biggest party we’ve ever done…
Learn More & RSVPMovement Highlights: Team Miami
Movement Highlights: Team Los Angeles
Mission #3 Update - Roxy Apparel Design
Team Los Angeles designs Apparel for Roxy!
Learn More & DiscussMovement Highlights: Team Miami
MIA MURAL-Colada anyone?
10 hotspots that make up our MIA and represent Miami’s melting pot culture and talent.
Learn More & DiscussMovement Highlights: Team Philly
Have A Heart: Mighty Writers + Pro Surfer Jennifer Smith = Kick Ass Apparel for Roxy.com
What happens when you pair up a group of elementary school kids from Philadelphia’s Mighty Writers program with Pro Surfer Jennifer Smith?
Learn More & DiscussMovement Highlights: Team Detroit
Fiesta Detroit at BLED FEST 2010
We’re doing something a little different for this event by taking our Fiesta out to BLED FEST in Howell and hanging out with everyone there. We’ll be streaming this event live over the web!
Learn More & RSVPMovement Highlights: Team Orlando
The Great Fiesta Movie Premiere
For Mission 4 we partnered with a local film director to make a short film inspired by the 2011 Ford Fiesta
Learn More & RSVPMovement Highlights: Team Chicago
Team John and Aaron’s SubT Fiesta
We are organizing a concert featuring some great Chicago music at a great Chicago venue. Check out the details in our events.
Learn More & DiscussMovement Highlights: Team NYC
Movement Highlights: Team Chitown
The Big Picture mission
Its Finally that Time we have Finished Our Movie “The Big Picture”. We want you to come and join in the Premiere. Did i mention its free? It is. See you on June 8, @ 7:15pm.
Where:Kerasotes ShowPlace ICON
150 West Roosevelt Road
Chicago, IL 60605
Movement Highlights: Team Miami
Movement Highlights: Team LA
Los Angeles - Acoustic Spotlight
Los Angeles is a city of Rock and Roll - but it also has some amazing hidden gems. We’re gathering together some amazing acoustic acts to Rock on the Roxx and take over the internet.
Learn More & DiscussMovement Highlights: Team Sea
Iron Man 2 x SOTA Short Film
Catch the premiere of “Monday - Friday,” a short film by director Stephan Grey about five roommates who share the Fiesta! it will be playing before Ironman 2, RSVP for free entry!
Learn More & DiscussMovement Highlights: Team Houston
VIVA Houston Party (or shall we call it a “Fiesta!”)
Please join us for a launch party at the new Saint Arnold Brewery to celebrate the creation of our VIVA Houston! community mural & meet the 10 featured local businesses on the map! Ole! You must RSVP & be on the list to attend.
Learn More & RSVPMovement Highlights: Team SD
This is Charlotte King
Ford asked us to create a short film that depicted the personality of the Fiesta.
Learn More & DiscussMovement Highlights: Team Dallas
Rockin’ the Big D!
Team Dallas will throw their first ever concert in support of some rockin’ local bands!
Learn More & DiscussMovement Highlights: Team Detroit
Jessica Hernandez, Cold Men Young, Koji and more! FREE!
FREE show at The Crofoot with Jessica Hernandez, Cold Men Young, Koji, The Ashleys and more!
Learn More & RSVPMovement Highlights: Team Philly
Love It: A short film series about community
A short film series celebrating ten places we want you to love. A mural and a fundraiser presented by The Ford Fiesta Movement: Team Philly
Learn More & RSVPMovement Highlights: Team Philly
The Philadelphia Wall
We’re working on our first mission. Compiling a list of 10 locations we love. What’s the concept? Who’s the artist? Where will it be? Keep checking back. We’ll keep you posted on the progress.
Learn More & DiscussMovement Highlights: Team Philadelphia
The Geek List
It’s simple, really. The Geek List is a list of 10 places in Philadelphia that every geek should know and love (as curated by Tim and Mikey).
We’re creating a map that visually represents their (approximate) geographic location and then it’ll be painted for all to see as a mural in a prominent area of town.
Movement Highlights: Team Los Angeles
“La Lucid” Short film premiere Santa Monica theater 7 AMC
Our short film with the 2011 Ford Fiesta playing for 5 minutes before the movie Iron Man 2 on the big screen. Please read the info below for more details.
Learn More & RSVPAbout the Movement
For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we’re letting its fans take a crack at the advertising. They’ll use their creativity to promote the new 2011 Fiesta. And you get to be the judge.
Agents who participate will get to use a Ford Fiesta over the program period. We’ll pay for the gas. Team members will compete for prizes (of varying dollar amounts) and will have an equal chance to win a Ford Fiesta.



















