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Ford Fiesta

16 Cities
20 Teams

1 Movement

The Ford Fiesta is coming stateside this summer. Until then, our 20 teams of agents are handing over the keys to their cities, working with the best local talent to reimagine the way Fiesta gets advertised. Support a nearby team as they compete against the rest of the country. Winners get their own 2011 Ford Fiesta (and all the glory).

Fresh Video

Live From Sour Apple Season 2 Ep-2 Slim

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Missions

DTW FREE SHOW at the CROFOOT

FREE SHOW at the CROFOOT

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ATL Painting the Town!

Painting the Town!

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Team Tweets

bigredtim
I loved the #fiestamovement but this Aussie commercial called "How much Hipster can you pack in a Jazz?" is ridic http://bit.ly/9eGai6 #fb

jenfriel
@TheDerekJohnson AHH really!!?!? how do you like your fiesta?? #fiestamovement

samproof
Yay! #fiestamovement RT @SvenskaSpark: THE FIESTA HAS LANDED. I REPEAT: THE FIESTA HAS LANDED TO-DAY AND IT IS MINE.

agardina
@cbaccus @samdelag we did bring our @fordfiesta to Dallas Cars & Coffee during #fiestamovement. So much fun!

bigredtim
Just received word that my @fordfiesta's scheduled to start production today! #imwaytooexcitedforthis #fiestamovement

JonnyPaula
So... I leave for Los Angeles California ( #FiestaMovement prize I won) in five hours. I still have two #JonsWorld videos to edit first tho!

mikeyil
RT @bigredtim: Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil

bigredtim
Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil

Events

Live stream interview with Tara Pruitt Actress Model of “La Lucid”
Live stream interview with Tara Pruitt Actress Model of “La Lucid”
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Come see the movie we made about Zoe Strauss, stay for IRONMAN2!
Come see the movie we made about Zoe Strauss, stay for IRONMAN2!
218 people are going!
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  • Movement Stats
  • 9577 Agent Checkins
  • 3525 Team Followers
  • 4064 Agent Tweets
Fiesta has arrived!
Build and Price It Now
Movement Highlights: Team Miami
MIA LOMBRIES FILM - MISSION 4 - WATCH HERE
LOMBRIES FILM - MISSION 4 - WATCH HERE

Lombriz- (noun) Vulgar or common Spanish term for worm.

Gusano- (noun) Proper Spanish term for worm. Also used as a slur against Cubans who fled the island after the communist revolution in 1959.

Lombries- (noun) Colloquial term given to hosts infected with the parasitic, mind-controlling worms in the outbreak of 2011. The term is specific to the Miami region, blending “Lombriz” with the term “Zombies,” even though hosts are not zombies nor undead.

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Movement Highlights: Team Phoenix
PHX Theory of Circumstance Premier Alongside Robin Hood
Theory of Circumstance Premier Alongside Robin Hood

Come and see the premier of our short film “Theory of Circumstance” by Frank Thomas at the Desert Ridge 18 AMC Theater.

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Movement Highlights: Team Philadelphia
PHL Free Private Prince of Persia Screening & World Premiere of Fiesta Day!
Free Private Prince of Persia Screening & World Premiere of Fiesta Day!

Join Geekadelphia and the cast and crew of Fiesta Day for the world premiere of their film on the big screen followed up by Prince of Persia!

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Movement Highlights: Team Orlando
MCO The Great Fiesta Movie Premiere
The Great Fiesta Movie Premiere

For Mission 4 we partnered with a local film director to make a short film inspired by the 2011 Ford Fiesta

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Movement Highlights: Team NYC
Movement Highlights: Team Houston
HOU Celebrate Design - Win an Apple iPad
Celebrate Design - Win an Apple iPad

Team Fiesta Houston hearts smart design. Enter here to win a Apple iPad & several other prizes in our weekly drawings!

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Movement Highlights: Team Philly
PHL Love It: A short film series about community
Love It: A short film series about community

A short film series celebrating ten places we want you to love. A mural and a fundraiser presented by The Ford Fiesta Movement: Team Philly

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Movement Highlights: Team NYC
Movement Highlights: Team LA
LAX TeamLA I’m on a Tiger Party!
TeamLA I’m on a Tiger Party!

Come celebrate with TeamLA, SamProof and JenFriel

Free Drinks, fun and more!

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Movement Highlights: Team Phoenix
PHX Mission Three - Phoenix Gots Style
Mission Three - Phoenix Gots Style

We are taking the inspiration we have received from our months with the Fiesta as well as our previous missions to design a series of products for for the clothing company Roxy. 

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Movement Highlights: Team Boston
BOS Boston’s Music
Boston’s Music

In this mission, Ford has tasked our brave heroes Jon and Jory with discovering and promoting some of their favorite local bands from the Boston area!

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Movement Highlights: Team Philadelphia
PHL Free Concert @ The Piazza at Schmidt’s
Free Concert @ The Piazza at Schmidt’s

We’re hosting a FREE, ALL-AGES, AWESOME Concert at Northern Liberties’ Piazza at Schmidt’s! 
Not only is it FREE, but we’re also giving away an Apple iPad WiFi 16gb for FREE to one of the lucky people that RSVP on THIS PAGE by 11:59pm on Monday, May 3rd.


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Movement Highlights: Team SF
SFO 5/24 LIVE WEB EVENT (mission #3
5/24 LIVE WEB EVENT (mission #3

Join us for a live web event

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Movement Highlights: Team Miami
MIA ¡Suénalo! Concert
¡Suénalo! Concert

Details coming soon.

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Movement Highlights: Team Denver
DEN Mission 4: Make a Film
Mission 4: Make a Film

Team denver was given the chance to come up with short film idea to show off the Fiesta.  Paired up with famous director Brook Aitkens and crew, a short film was created around the inspiration of the Fiesta and teachings of YNIG.

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Movement Highlights: Team Boston
BOS $400 Cash Giveaway!
$400 Cash Giveaway!

Jon & Jory made a short film! To celebrate, we’re giving away $400 of Ford’s money!

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Movement Highlights: Team Los Angeles
LAX Mission #3 Update - Roxy Apparel Design
Mission #3 Update - Roxy Apparel Design

Team Los Angeles designs Apparel for Roxy!

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Movement Highlights: Team Phoenix
PHX Mission 1 Party!
Mission 1 Party!

To celebrate the success of our first Fiesta Movement mission as well as the growth of Phoenix and its people as a whole, we are going to be hosting a raucous party at one of the ten locations from our Phoenix Hot Spots mural.

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Movement Highlights: Team ATL
ATL Ford Fiesta Fashion Lounge
Ford Fiesta Fashion Lounge

Join Team ATL for a night of fashionable faire as they celebrate the Grand Opening of “House of Adrene” and reveal their exclusive Mission 3 design for Roxy.

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Movement Highlights: Team Phoenix
PHX Mission Two - Phoenix’s Greatest Bands
Mission Two - Phoenix’s Greatest Bands

Phoenix is home to some great bands that are mere inches away from making a big name for themselves nationally!  Mission two will help these bands travel the last few steps.

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Movement Highlights: Team Detroit
DTW DET WALL
DET WALL

We get to pick the top 10 places that we feel YOU need to get to in this bold city of ours.. and then put it on a wall somewhere!

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Movement Highlights: Team Miami
MIA MIA MURAL-Colada anyone?
MIA MURAL-Colada anyone?

10 hotspots that make up our MIA and represent Miami’s melting pot culture and talent.

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Movement Highlights: Team Sea
SEA Out For Ink Online Event
Out For Ink Online Event

This online event is in conjunction with Mission 3, the ROXY x SOTA Gear collaboration, we are showcasing the other local artists we considered along with featured artist Tiffany Ta, this collaboration will be…more permanent.

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Movement Highlights: Team Sea
SEA SOTA Designs ROXY Gear
SOTA Designs ROXY Gear

Ford Fiesta’s Team SOTA is collaborating with Roxy to design some apparel. We have a t-shirt, hat, tote bag scheme that represents the energy and vivacity of Roxy and the calm, cool of Seattle/SOTA…The SeaCal vibe is epitomized in this collection of designer wear for young women around the world.

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Movement Highlights: Team Brklyn
NYC Roxy Mission 3 Update!
Roxy Mission 3 Update!

For Mission 3 FiestaNYC will be teaming up with ROXY and to celebrate we are taking you out!

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About the Movement

For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we’re letting its fans take a crack at the advertising. They’ll use their creativity to promote the new 2011 Fiesta. And you get to be the judge.

Agents who participate will get to use a Ford Fiesta over the program period. We’ll pay for the gas. Team members will compete for prizes (of varying dollar amounts) and will have an equal chance to win a Ford Fiesta.

Keep Reading

Participants will be given the use of a Ford Fiesta with gas paid over the program period.
Team members will compete for prizes with varying dollar amounts and all will have an equal chance to win a Ford Fiesta.