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Ford Fiesta

16 Cities
20 Teams

1 Movement

The Ford Fiesta is coming stateside this summer. Until then, our 20 teams of agents are handing over the keys to their cities, working with the best local talent to reimagine the way Fiesta gets advertised. Support a nearby team as they compete against the rest of the country. Winners get their own 2011 Ford Fiesta (and all the glory).

Fresh Video

Live From Sour Apple Season 2 Ep-2 Slim

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Missions

DTW FIESTA DETROIT // ROXY APPAREL

FIESTA DETROIT // ROXY APPAREL

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DFW Rockin’ the Big D!

Rockin’ the Big D!

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Team Tweets

bigredtim
I loved the #fiestamovement but this Aussie commercial called "How much Hipster can you pack in a Jazz?" is ridic http://bit.ly/9eGai6 #fb

jenfriel
@TheDerekJohnson AHH really!!?!? how do you like your fiesta?? #fiestamovement

samproof
Yay! #fiestamovement RT @SvenskaSpark: THE FIESTA HAS LANDED. I REPEAT: THE FIESTA HAS LANDED TO-DAY AND IT IS MINE.

agardina
@cbaccus @samdelag we did bring our @fordfiesta to Dallas Cars & Coffee during #fiestamovement. So much fun!

bigredtim
Just received word that my @fordfiesta's scheduled to start production today! #imwaytooexcitedforthis #fiestamovement

JonnyPaula
So... I leave for Los Angeles California ( #FiestaMovement prize I won) in five hours. I still have two #JonsWorld videos to edit first tho!

mikeyil
RT @bigredtim: Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil

bigredtim
Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil

Events

SOTA Album Listening Party @ Capitol Club
SOTA Album Listening Party @ Capitol Club
298 people are going!
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LOMBRIES - Free Miami Zombie Apocalypse Movie/ Iron Man 2 Screening
LOMBRIES - Free Miami Zombie Apocalypse Movie/ Iron Man 2 Screening
600 people are going!
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  • Movement Stats
  • 9585 Agent Checkins
  • 3525 Team Followers
  • 4064 Agent Tweets
Fiesta has arrived!
Build and Price It Now
Movement Highlights: Team Phoenix
PHX Mission Two - The Concert
Mission Two - The Concert

Three amazing bands. One awesome show. Comes see What Laura Says Thinks and Feels, Black Carl, and Courdek perform live on May 1st at the Rhythm Room.

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Movement Highlights: Team LA
LAX Los Angeles - Acoustic Spotlight
Los Angeles - Acoustic Spotlight

Los Angeles is a city of Rock and Roll - but it also has some amazing hidden gems. We’re gathering together some amazing acoustic acts to Rock on the Roxx and take over the internet.

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Movement Highlights: Team NYC
NYC MacGruber for Free! Also the music video we made for “The Young Friends”
MacGruber for Free! Also the music video we made for “The Young Friends”

Free screening of MacGruber, plus the worldwide premiere of the music video for “South End” by the amazing band “The Young Friends” directed by Team NYC

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Movement Highlights: Team Brklyn
NYC I Heart BK Mural
I Heart BK Mural

Create a mural of 10 places you cannot miss in your city.

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Movement Highlights: Team Chicago
ORD Gulf Coast BBQ
Gulf Coast BBQ

We will be streaming a live grilling show, wit ha celebrity chef.  During which, we will be giving away an iPad and gift cards to benefit the Audubon Society and Gulf Coast oil cleanup.

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Movement Highlights: Team LA
LAX Los Angeles - Acoustic Spotlight
Los Angeles - Acoustic Spotlight

Los Angeles is a city of Rock and Roll - but it also has some amazing hidden gems. We’re gathering together some amazing acoustic acts to Rock on the Roxx and take over the internet.

Learn More & Discuss
Movement Highlights: Team SD
SAN Joel P West & The Tree Ring
Joel P West & The Tree Ring

Team SD taps Joel P West for Mission #2

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Movement Highlights: Team Brklyn
NYC The Places and Faces of Brooklyn
The Places and Faces of Brooklyn

Places & Faces of Brooklyn Party is coming up!

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Movement Highlights: Team Dallas
DFW Dallas Mural Launch Party at Arcade Bar (Lakewood Theater)
Dallas Mural Launch Party at Arcade Bar (Lakewood Theater)

Join Team Dallas in celebrating the official launch of our Fiesta Movement mural!

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Movement Highlights: Team Chicago
ORD Team John and Aaron Present: the premiere of COUSINS - a film by Mike Finch
Team John and Aaron Present: the premiere of COUSINS - a film by Mike Finch

Team John and Aaron Preset: the premiere of COUSINS - a film by Mike Finch

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Movement Highlights: Team Chitown
ORD “TAG UR IT”
“TAG UR IT”

You wanna know so I’ll tell you. “Tag UR IT” is an explosion of creativity splattered on a wall in the ancient art form of Graffiti. It is only performed by highly trained Samurai artist called Taggers. We have been granted the pleasure of having our 10 top spots in chicago splattered with precision on a mighty wall in our great hometown. So stay tuned for GREATNESS. 

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Movement Highlights: Team SF
SFO 4/10 Ford Fiesta BOOTIE Bash
4/10 Ford Fiesta BOOTIE Bash

RSVP for your special BOOTIE MASH-UP CD and join Vanae and Francis for this smashing dance party!

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Movement Highlights: Team Philadelphia
PHL The Geek List
The Geek List

It’s simple, really.  The Geek List is a list of 10 places in Philadelphia that every geek should know and love (as curated by Tim and Mikey).
We’re creating a map that visually represents their (approximate) geographic location and then it’ll be painted for all to see as a mural in a prominent area of town. 

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Movement Highlights: Team Dallas
DFW Free Screening of Spring Fiesta & Get Him to the Greek!
Free Screening of Spring Fiesta & Get Him to the Greek!

Premiering our short film, Spring Fiesta alongside Get Him to the Greek!

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Movement Highlights: Team Miami
MIA MIA MURAL-Colada anyone?
MIA MURAL-Colada anyone?

10 hotspots that make up our MIA and represent Miami’s melting pot culture and talent.

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Movement Highlights: Team Denver
DEN 10 Spots of Denver
10 Spots of Denver

We have been tasked with choosing ten places that are unique to Denver and highlight locations that you should check out. Using these ten places we’ll create a map that will be up made into a mural so you know where to go.

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Movement Highlights: Team Denver
DEN Mission 3: Design A Roxy Kit
Mission 3: Design A Roxy Kit

Design a limited edition design for the Roxy Clothing line that will be released with the New Ford Fiesta. 

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Movement Highlights: Team Detroit
DTW SHORT FILM SCREENING
SHORT FILM SCREENING

Come see the premiere of our short film, the BLOODING, at the AMC 30 Forum 30 on June 9th!

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Movement Highlights: Team SF
SFO Mission #1: Graffiti Treasure Map
Mission #1: Graffiti Treasure Map

Team SF creates a treasure map of SF’s hidden gems!

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Movement Highlights: Team Miami
MIA LOMBRIES FILM - MISSION 4 - WATCH HERE
LOMBRIES FILM - MISSION 4 - WATCH HERE

Lombriz- (noun) Vulgar or common Spanish term for worm.

Gusano- (noun) Proper Spanish term for worm. Also used as a slur against Cubans who fled the island after the communist revolution in 1959.

Lombries- (noun) Colloquial term given to hosts infected with the parasitic, mind-controlling worms in the outbreak of 2011. The term is specific to the Miami region, blending “Lombriz” with the term “Zombies,” even though hosts are not zombies nor undead.

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Movement Highlights: Team Miami
MIA LOMBRIES POSTER DESIGN
Movement Highlights: Team Miami
Movement Highlights: Team NYC
Movement Highlights: Team ATL
ATL Painting the Town!
Painting the Town!

Team ATL will “Paint the Town” by illustrating and featuring a colorful and interactive map of our ten favorite places throughout the city.

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About the Movement

For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we’re letting its fans take a crack at the advertising. They’ll use their creativity to promote the new 2011 Fiesta. And you get to be the judge.

Agents who participate will get to use a Ford Fiesta over the program period. We’ll pay for the gas. Team members will compete for prizes (of varying dollar amounts) and will have an equal chance to win a Ford Fiesta.

Keep Reading

Participants will be given the use of a Ford Fiesta with gas paid over the program period.
Team members will compete for prizes with varying dollar amounts and all will have an equal chance to win a Ford Fiesta.