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Ford Fiesta

16 Cities
20 Teams

1 Movement

The Ford Fiesta is coming stateside this summer. Until then, our 20 teams of agents are handing over the keys to their cities, working with the best local talent to reimagine the way Fiesta gets advertised. Support a nearby team as they compete against the rest of the country. Winners get their own 2011 Ford Fiesta (and all the glory).

Fresh Video

Live From Sour Apple Season 2 Ep-2 Slim

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Missions

DEN Mission 4: Make a Film

Mission 4: Make a Film

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BOS A Fiesta Film

A Fiesta Film

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Team Tweets

bigredtim
I loved the #fiestamovement but this Aussie commercial called "How much Hipster can you pack in a Jazz?" is ridic http://bit.ly/9eGai6 #fb

jenfriel
@TheDerekJohnson AHH really!!?!? how do you like your fiesta?? #fiestamovement

samproof
Yay! #fiestamovement RT @SvenskaSpark: THE FIESTA HAS LANDED. I REPEAT: THE FIESTA HAS LANDED TO-DAY AND IT IS MINE.

agardina
@cbaccus @samdelag we did bring our @fordfiesta to Dallas Cars & Coffee during #fiestamovement. So much fun!

bigredtim
Just received word that my @fordfiesta's scheduled to start production today! #imwaytooexcitedforthis #fiestamovement

JonnyPaula
So... I leave for Los Angeles California ( #FiestaMovement prize I won) in five hours. I still have two #JonsWorld videos to edit first tho!

mikeyil
RT @bigredtim: Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil

bigredtim
Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil

Events

“X Marks The Spot” - Atlanta Mural Reveal Celebration
“X Marks The Spot” - Atlanta Mural Reveal Celebration
152 people are going!
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End of Mission One Blowout
End of Mission One Blowout
152 people are going!
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  • Movement Stats
  • 9586 Agent Checkins
  • 3525 Team Followers
  • 4064 Agent Tweets
Fiesta has arrived!
Build and Price It Now
Movement Highlights: Team Sea
SEA Ironman 2 and SOTA Film Screening
Ironman 2 and SOTA Film Screening

A free screening of the short film we created with Stephan Gray and PSMOOV on the music—right before Ironman 2 at Pacific Place June 2nd!

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Movement Highlights: Team Detroit
DTW SHORT FILM
SHORT FILM

Mission 4 means we got to make our own short film, featuring our little green buddy.  Come out on June 9th to see the premiere!

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Movement Highlights: Team Orlando
MCO Some of the many places in Orlando Mark and Dan love
Some of the many places in Orlando Mark and Dan love

We get to choose the 10 must visit places in Orlando and let the world know about them.

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Movement Highlights: Team Sea
Movement Highlights: Team Dallas
DFW Dallas’ Ten Best Hidden Gems
Dallas’ Ten Best Hidden Gems

Our first mission is to highlight the 10 best hidden spots in Dallas! We’re working with some of the best artists in the city to create a mural and end the project with a huge party.

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Movement Highlights: Team Denver
DEN Ill Style Heroes Online Event
Ill Style Heroes Online Event

Team Denver’s third mission had us creating a design for the Roxy Clothing line.  So we thought, for our online party, why let you follow Team Denver around for a couple of days and see some of the stuff we get into.  Sunday, May 23rd we will kick things off at Hades bar and grill and go through to Monday. RSVP and check out the full event for more details.

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Movement Highlights: Team Orlando
MCO The Great Fiesta
The Great Fiesta

For our last mission a local film maker gets a budget to make his own movie.

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Movement Highlights: Team Miami
MIA SUENALO POSTER DESIGN
SUENALO POSTER DESIGN

PRINTED BY: ironforgepress.com

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Movement Highlights: Team SF
SFO VIP tickets to a special performance by The Frail!
VIP tickets to a special performance by The Frail!

Support The Frail to represent San Francisco in the Fiesta Movement’s competition for a spot at Bonnaroo!

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Movement Highlights: Team ATL
ATL Painting the Town!
Painting the Town!

Team ATL will “Paint the Town” by illustrating and featuring a colorful and interactive map of our ten favorite places throughout the city.

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Movement Highlights: Team Brklyn
NYC Roxy Mission 3 Update!
Roxy Mission 3 Update!

For Mission 3 FiestaNYC will be teaming up with ROXY and to celebrate we are taking you out!

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Movement Highlights: Team Dallas
DFW Rockin’ the Big D!
Rockin’ the Big D!

Team Dallas will throw their first ever concert in support of some rockin’ local bands!

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Movement Highlights: Team Miami
MIA Mural Event at Dot FiftyOne Gallery
Mural Event at Dot FiftyOne Gallery

Local art, hot beats, chill setting

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Movement Highlights: Team NYC
NYC FREE SHOW! Bruar Falls 1 Year Anniversary Party featuring Holiday Shores & more!
FREE SHOW! Bruar Falls 1 Year Anniversary Party featuring Holiday Shores & more!

Holiday Shores & Friends are playing at The Bruar Falls 1 Year Anniversary Party, hosted by Team NYC!

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Movement Highlights: Team Philly
PHL ULTRA SPECIAL HAVING HEART SUPER CONTEST
ULTRA SPECIAL HAVING HEART SUPER CONTEST

HAVING HEART means being determined and focused. It doesn’t mean you always win. It means you DO YOUR THING and enjoy the ride. WIN A MEGA-PRIZE!

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Movement Highlights: Team Los Angeles
LAX “La Lucid” Short film premiere Santa Monica theater 7 AMC
“La Lucid” Short film premiere Santa Monica theater 7 AMC

Our short film with the 2011 Ford Fiesta playing for 5 minutes before the movie Iron Man 2 on the big screen. Please read the info below for more details.

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Movement Highlights: Team Boston
BOS Roxy’s New Digs
Roxy’s New Digs

Jon & Jory have designed some sweet new apparel for Roxy - and are unveiling their sexy new design concepts in a special live show on Sunday, May 30th.

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Movement Highlights: Team NYC
Movement Highlights: Team Miami
MIA MIA MURAL-Colada anyone?
MIA MURAL-Colada anyone?

10 hotspots that make up our MIA and represent Miami’s melting pot culture and talent.

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Movement Highlights: Team NYC
NYC MONDO BIKINI TIME! AKA Keren makes a roxy design
MONDO BIKINI TIME! AKA Keren makes a roxy design

Making a super hawaii design for Roxy apparel!

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Movement Highlights: Team Los Angeles
LAX EXCLUSIVE FIESTA - LIVE STREAMING EVENT - MISSION #3
EXCLUSIVE FIESTA - LIVE STREAMING EVENT - MISSION #3

EXCLUSIVE FIESTA - LIVE STREAMING EVENT - MISSION #3

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Movement Highlights: Team Chitown
ORD “TAG UR IT”
“TAG UR IT”

You wanna know so I’ll tell you. “Tag UR IT” is an explosion of creativity splattered on a wall in the ancient art form of Graffiti. It is only performed by highly trained Samurai artist called Taggers. We have been granted the pleasure of having our 10 top spots in chicago splattered with precision on a mighty wall in our great hometown. So stay tuned for GREATNESS. 

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Movement Highlights: Team Los Angeles
LAX **UPDATED** 10 AMAZING PLACES IN LOS ANGELES - MUST SEE ***
**UPDATED** 10 AMAZING PLACES IN LOS ANGELES - MUST SEE ***

Choose ten locations in Los Angeles that world should know about. Then create a design for a mural that will be placed in Los Angeles highlighting the locations so people seeing the mural can visit the locations.

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Movement Highlights: Team LA
LAX TeamLA I’m on a Tiger Party!
TeamLA I’m on a Tiger Party!

Come celebrate with TeamLA, SamProof and JenFriel

Free Drinks, fun and more!

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Movement Highlights: Team Miami
MIA ¡Suénalo! Concert
¡Suénalo! Concert

Details coming soon.

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About the Movement

For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we’re letting its fans take a crack at the advertising. They’ll use their creativity to promote the new 2011 Fiesta. And you get to be the judge.

Agents who participate will get to use a Ford Fiesta over the program period. We’ll pay for the gas. Team members will compete for prizes (of varying dollar amounts) and will have an equal chance to win a Ford Fiesta.

Keep Reading

Participants will be given the use of a Ford Fiesta with gas paid over the program period.
Team members will compete for prizes with varying dollar amounts and all will have an equal chance to win a Ford Fiesta.