16 Cities
20 Teams
1 Movement
The Ford Fiesta is coming stateside this summer. Until then, our 20 teams of agents are handing over the keys to their cities, working with the best local talent to reimagine the way Fiesta gets advertised. Support a nearby team as they compete against the rest of the country. Winners get their own 2011 Ford Fiesta (and all the glory).
Fresh Video
Team Tweets
bigredtim
I loved the #fiestamovement but this Aussie commercial called "How much Hipster can you pack in a Jazz?" is ridic http://bit.ly/9eGai6 #fb
jenfriel
@TheDerekJohnson AHH really!!?!? how do you like your fiesta?? #fiestamovement
samproof
Yay! #fiestamovement RT @SvenskaSpark: THE FIESTA HAS LANDED. I REPEAT: THE FIESTA HAS LANDED TO-DAY AND IT IS MINE.
agardina
@cbaccus @samdelag we did bring our @fordfiesta to Dallas Cars & Coffee during #fiestamovement. So much fun!
oprettyboy1
New Live From Sour Apple starring @MusicGenie http://bit.ly/ckwoK9 #fiestamovement
bigredtim
Just received word that my @fordfiesta's scheduled to start production today! #imwaytooexcitedforthis #fiestamovement
JonnyPaula
So... I leave for Los Angeles California ( #FiestaMovement prize I won) in five hours. I still have two #JonsWorld videos to edit first tho!
mikeyil
RT @bigredtim: Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil
bigredtim
Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil
Events
Joel P West & The Tree Ring at the Museum of Contemporary Art San Diego
278 people are going!
Learn More & RSVP- Movement Stats
- 9586 Agent Checkins
- 3525 Team Followers
- 4064 Agent Tweets
Movement Highlights: Team Philly
Love It: A short film series about community
A short film series celebrating ten places we want you to love. A mural and a fundraiser presented by The Ford Fiesta Movement: Team Philly
Learn More & RSVPMovement Highlights: Team Dallas
Dallas Mural Launch Party at Arcade Bar (Lakewood Theater)
Join Team Dallas in celebrating the official launch of our Fiesta Movement mural!
Learn More & RSVPMovement Highlights: Team Boston
Free Rock Concert: “Aloud” & “Mild Revolution”
Local YouTube celebrities are holding a free concert May 3rd at Chruch in Allston. Monday, May 3rd at 7:30pm - local groups “Aloud”, and “Mild Revolution” will be playing a 3-hour show - free of charge… with an open bar too! Internet big-shots Jory Caron and Jonathan Paula have teamed up with the Ford Fiesta Movement to help promote these local bands, and Ford’s newest car, the 2011 Fiesta. Make sure to “RSVP” for the event for a chance to win $200 cash! “Aloud” & “Mild Revolution”, playing a free show - this Monday, May 3rd at Church in Allston… be there!
Learn More & RSVPMovement Highlights: Team Miami
Movement Highlights: Team Houston
World premiere of “Pause” by Zenfilm + free screening of “Get Him to the Greek”
Join us for the worldwide premiere of “Pause” by Zenfilm, Tuesday, June 8th at Edwards Greenway Palace 24, followed by a free screening of “Get Him to the Greek” featuring Jonah Hill & Russell Brand. RSVP below and your name will be added to our guest list.
Learn More & RSVPMovement Highlights: Team Detroit
FREE SHOW at the CROFOOT
For the second mission, we’re setting up a FREE show with some amazing artists at The Crofoot Ballroom in Pontiac, Michigan.
Learn More & DiscussMovement Highlights: Team SF
VIP tickets to a special performance by The Frail!
Support The Frail to represent San Francisco in the Fiesta Movement’s competition for a spot at Bonnaroo!
Learn More & RSVPMovement Highlights: Team Boston
Painting The Town
Jon & Jory will be selecting their top-10 favorite Boston locations, and highlighting them in an exciting new graffiti mural (designed by AFP co-star Ryan Lewis) to be unveiled at an exciting live party event this April!
Learn More & Discuss
Movement Highlights: Team Sea
Out For Ink Online Event
This online event is in conjunction with Mission 3, the ROXY x SOTA Gear collaboration, we are showcasing the other local artists we considered along with featured artist Tiffany Ta, this collaboration will be…more permanent.
Learn More & RSVPMovement Highlights: Team Philadelphia
Geekadelphia Mural Launch Party!
Join Tim, Mikey and the rest of Geekadelphia at North Bowl Lounge ‘n Lanes as they celebrate their first Fiesta Movement mission!
Learn More & RSVPMovement Highlights: Team Dallas
The Surf’s Up for Mission 3!
For this mission, Team Dallas is working with Roxy and the Fiesta Movement to bring a feeling of the beach to our lovely landlocked Dallas, Texas! The surf’s up at White Rock Lake, in Deep Ellum and at the Dallas Arts District. Plus, we’ll be hanging ten for our mission at awesome places across the city, and where we go is all up to you!
Intrigued? Interested? Check out our event, RSVP and leave us a comment!
Learn More & DiscussMovement Highlights: Team SF
Movement Highlights: Team Dallas
Dallas’ Ten Best Hidden Gems
Our first mission is to highlight the 10 best hidden spots in Dallas! We’re working with some of the best artists in the city to create a mural and end the project with a huge party.
Learn More & Discuss
Movement Highlights: Team Chitown
Movement Highlights: Team SF
4/10 Ford Fiesta BOOTIE Bash
RSVP for your special BOOTIE MASH-UP CD and join Vanae and Francis for this smashing dance party!
Learn More & RSVPMovement Highlights: Team Houston
Battle of the Bands - Houston Edition
We searched high and low for Houston’s best musical talent. And now they will battle it out in a live concert showcase for the crown. The grand prize, an awesome local prize package + if Team Houston wins Mission 2 of the Fiesta Movement, the show of a lifetime on stage at Bonnaroo this summer!
Your RSVPs are important in helping us send a hometown band to Bonnaroo folks + sometime between April 13 - May 3 please send 1 text to 44144 with the word “ROCKSTAR” to cast your vote for Houston to win.
Learn More & RSVPMovement Highlights: Team Denver
YNIG’s Film Premier followed by Iron Man 2
Come watch the premier of Team Denver’s short film based on the inspiration of Your Name in Graffiti and featuring the Ford Fiesta. Come for the premier and stay for Iron Man 2. This is a Free Event, but space is limeted so RSVP today!
Learn More & RSVPMovement Highlights: Team Philly
Have A Heart: Mighty Writers + Pro Surfer Jennifer Smith = Kick Ass Apparel for Roxy.com
What happens when you pair up a group of elementary school kids from Philadelphia’s Mighty Writers program with Pro Surfer Jennifer Smith?
Learn More & DiscussMovement Highlights: Team Orlando
The Great Fiesta Movie Premiere
For Mission 4 we partnered with a local film director to make a short film inspired by the 2011 Ford Fiesta
Learn More & RSVPMovement Highlights: Team SD
Fiesta + Roxy + Tocayo // May 24th @ Super El Camino
Team SD celebrates the completion of Mission #3 at Super El Camino.
Learn More & RSVPMovement Highlights: Team Phoenix
Mission 1 Party!
To celebrate the success of our first Fiesta Movement mission as well as the growth of Phoenix and its people as a whole, we are going to be hosting a raucous party at one of the ten locations from our Phoenix Hot Spots mural.
Learn More & RSVPMovement Highlights: Team ATL
“X Marks The Spot” - Atlanta Mural Reveal Celebration
Join Jana Hicks and Satchel Jester, Team ATL, as they celebrate the completion and reveal of the “X Marks The Spot” Mural, celebrating ten of their favorite places in the City of Atlanta.
Learn More & RSVPMovement Highlights: Team Los Angeles
Mission #3 Update - Roxy Apparel Design
Team Los Angeles designs Apparel for Roxy!
Learn More & DiscussMovement Highlights: Team Denver
Mission 4: Make a Film
Team denver was given the chance to come up with short film idea to show off the Fiesta. Paired up with famous director Brook Aitkens and crew, a short film was created around the inspiration of the Fiesta and teachings of YNIG.
Learn More & DiscussMovement Highlights: Team LA
Los Angeles - Acoustic Spotlight
Los Angeles is a city of Rock and Roll - but it also has some amazing hidden gems. We’re gathering together some amazing acoustic acts to Rock on the Roxx and take over the internet.
Learn More & DiscussAbout the Movement
For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we’re letting its fans take a crack at the advertising. They’ll use their creativity to promote the new 2011 Fiesta. And you get to be the judge.
Agents who participate will get to use a Ford Fiesta over the program period. We’ll pay for the gas. Team members will compete for prizes (of varying dollar amounts) and will have an equal chance to win a Ford Fiesta.





















