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Ford Fiesta

16 Cities
20 Teams

1 Movement

The Ford Fiesta is coming stateside this summer. Until then, our 20 teams of agents are handing over the keys to their cities, working with the best local talent to reimagine the way Fiesta gets advertised. Support a nearby team as they compete against the rest of the country. Winners get their own 2011 Ford Fiesta (and all the glory).

Fresh Video

Live From Sour Apple Season 2 Ep-2 Slim

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Missions

BOS A Fiesta Film

A Fiesta Film

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SAN Fiesta + Roxy + Tocayo

Fiesta + Roxy + Tocayo

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Team Tweets

bigredtim
I loved the #fiestamovement but this Aussie commercial called "How much Hipster can you pack in a Jazz?" is ridic http://bit.ly/9eGai6 #fb

jenfriel
@TheDerekJohnson AHH really!!?!? how do you like your fiesta?? #fiestamovement

samproof
Yay! #fiestamovement RT @SvenskaSpark: THE FIESTA HAS LANDED. I REPEAT: THE FIESTA HAS LANDED TO-DAY AND IT IS MINE.

agardina
@cbaccus @samdelag we did bring our @fordfiesta to Dallas Cars & Coffee during #fiestamovement. So much fun!

bigredtim
Just received word that my @fordfiesta's scheduled to start production today! #imwaytooexcitedforthis #fiestamovement

JonnyPaula
So... I leave for Los Angeles California ( #FiestaMovement prize I won) in five hours. I still have two #JonsWorld videos to edit first tho!

mikeyil
RT @bigredtim: Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil

bigredtim
Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil

Events

Mission 1 Party!
Mission 1 Party!
114 people are going!
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End of Mission One Blowout
End of Mission One Blowout
152 people are going!
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  • Movement Stats
  • 9585 Agent Checkins
  • 3525 Team Followers
  • 4064 Agent Tweets
Fiesta has arrived!
Build and Price It Now
Movement Highlights: Team LA
LAX Fully Loaded Screening
Movement Highlights: Team SF
SFO Mission #4: The Traffic Gods (short film)
Mission #4: The Traffic Gods (short film)

After 2 days of filming, 2 weeks of editing, our 5 min short film is finished!

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Movement Highlights: Team NYC
NYC MONDO BIKINI TIME! AKA Keren makes a roxy design
MONDO BIKINI TIME! AKA Keren makes a roxy design

Making a super hawaii design for Roxy apparel!

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Movement Highlights: Team Phoenix
PHX Mission Two - Phoenix’s Greatest Bands
Mission Two - Phoenix’s Greatest Bands

Phoenix is home to some great bands that are mere inches away from making a big name for themselves nationally!  Mission two will help these bands travel the last few steps.

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Movement Highlights: Team Detroit
DTW Fiesta Detroit at BLED FEST 2010
Fiesta Detroit at BLED FEST 2010

We’re doing something a little different for this event by taking our Fiesta out to BLED FEST in Howell and hanging out with everyone there.  We’ll be streaming this event live over the web!

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Movement Highlights: Team ATL
ATL Painting the Town!
Painting the Town!

Team ATL will “Paint the Town” by illustrating and featuring a colorful and interactive map of our ten favorite places throughout the city.

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Movement Highlights: Team SF
SFO 6/3: Iron Man 2 & Special premiere of Traffic Gods- (our short film)
6/3: Iron Man 2 & Special premiere of Traffic Gods- (our short film)

Come celebrate with us completing our last mission with a special premiere of our short film

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Movement Highlights: Team Boston
BOS $400 Cash Giveaway!
$400 Cash Giveaway!

Jon & Jory made a short film! To celebrate, we’re giving away $400 of Ford’s money!

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Movement Highlights: Team Chicago
ORD Mission #1 - Chicago Top 10 Mural
Mission #1 - Chicago Top 10 Mural

Team John Aaron is gonna scour our collective people and unearth a brilliant muralist to depict 10 spots you gotta check out in Chicago. Keep your eyes open for someone drawing on the side of the building.  It may just be our doing.
Once the mural is finished we are gonna put on a crazy great party to cap off our first mission!

To help us win this mission,
1) “Check In” on Foursquare, which is a new way to find new places in your city, like this MURAL!
2) Text “tagger” to 44144 and ‘opt’ to receive text updates or email updates. Don’t worry, it’s not a spammie thing.
3) RSVP to our event. It’s going to be a huge party once the mural is finished.

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Movement Highlights: Team Boston
BOS Free Rock Concert: “Aloud” & “Mild Revolution”
Free Rock Concert: “Aloud” & “Mild Revolution”

Local YouTube celebrities are holding a free concert May 3rd at Chruch in Allston. Monday, May 3rd at 7:30pm - local groups “Aloud”, and “Mild Revolution” will be playing a 3-hour show - free of charge… with an open bar too! Internet big-shots Jory Caron and Jonathan Paula have teamed up with the Ford Fiesta Movement to help promote these local bands, and Ford’s newest car, the 2011 Fiesta. Make sure to “RSVP” for the event for a chance to win $200 cash! “Aloud” & “Mild Revolution”, playing a free show - this Monday, May 3rd at Church in Allston… be there!

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Movement Highlights: Team Phoenix
PHX Mission Three - Phoenix Gots Style
Mission Three - Phoenix Gots Style

We are taking the inspiration we have received from our months with the Fiesta as well as our previous missions to design a series of products for for the clothing company Roxy. 

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Movement Highlights: Team Los Angeles
LAX “La Lucid” Short film premiere Santa Monica theater 7 AMC
“La Lucid” Short film premiere Santa Monica theater 7 AMC

Our short film with the 2011 Ford Fiesta playing for 5 minutes before the movie Iron Man 2 on the big screen. Please read the info below for more details.

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Movement Highlights: Team Philly
PHL The Philadelphia Wall
The Philadelphia Wall

We’re working on our first mission. Compiling a list of 10 locations we love. What’s the concept? Who’s the artist? Where will it be? Keep checking back. We’ll keep you posted on the progress.

Learn More & Discuss
Movement Highlights: Team SF
SFO Mission #2: THE FRAIL (SF band)
Mission #2: THE FRAIL (SF band)

Support The Frail, as the band to represent SF at the special show at Mezzanine on 5/7.

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Movement Highlights: Team Phoenix
PHX Mission Two - The Concert
Mission Two - The Concert

Three amazing bands. One awesome show. Comes see What Laura Says Thinks and Feels, Black Carl, and Courdek perform live on May 1st at the Rhythm Room.

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Movement Highlights: Team SD
SAN Joel P West & The Tree Ring
Joel P West & The Tree Ring

Team SD taps Joel P West for Mission #2

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Movement Highlights: Team Dallas
DFW Dallas’ Ten Best Hidden Gems
Dallas’ Ten Best Hidden Gems

Our first mission is to highlight the 10 best hidden spots in Dallas! We’re working with some of the best artists in the city to create a mural and end the project with a huge party.

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Movement Highlights: Team ATL
ATL Ford Fiesta Fashion Lounge
Ford Fiesta Fashion Lounge

Join Team ATL for a night of fashionable faire as they celebrate the Grand Opening of “House of Adrene” and reveal their exclusive Mission 3 design for Roxy.

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Movement Highlights: Team Los Angeles
LAX EPIC FIESTA - THE DREAM - MISSION #2 CONCERT
Movement Highlights: Team NYC
Movement Highlights: Team SD
SAN A Field Guide To San Diego // Reception & Party @ Bar Basic
A Field Guide To San Diego // Reception & Party @ Bar Basic

Team San Diego to spend Ford Motor Company’s money for huge party in celebration of community + creativity.

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Movement Highlights: Team SD
Movement Highlights: Team LA
Movement Highlights: Team NYC
NYC MacGruber for Free! Also the music video we made for “The Young Friends”
MacGruber for Free! Also the music video we made for “The Young Friends”

Free screening of MacGruber, plus the worldwide premiere of the music video for “South End” by the amazing band “The Young Friends” directed by Team NYC

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Movement Highlights: Team Brklyn
NYC The Places and Faces of Brooklyn
The Places and Faces of Brooklyn

Places & Faces of Brooklyn Party is coming up!

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About the Movement

For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we’re letting its fans take a crack at the advertising. They’ll use their creativity to promote the new 2011 Fiesta. And you get to be the judge.

Agents who participate will get to use a Ford Fiesta over the program period. We’ll pay for the gas. Team members will compete for prizes (of varying dollar amounts) and will have an equal chance to win a Ford Fiesta.

Keep Reading

Participants will be given the use of a Ford Fiesta with gas paid over the program period.
Team members will compete for prizes with varying dollar amounts and all will have an equal chance to win a Ford Fiesta.