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Ford Fiesta

16 Cities
20 Teams

1 Movement

The Ford Fiesta is coming stateside this summer. Until then, our 20 teams of agents are handing over the keys to their cities, working with the best local talent to reimagine the way Fiesta gets advertised. Support a nearby team as they compete against the rest of the country. Winners get their own 2011 Ford Fiesta (and all the glory).

Fresh Video

Live From Sour Apple Season 2 Ep-2 Slim

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Missions

SFO Mission #4: The Traffic Gods (short film)

Mission #4: The Traffic Gods (short film)

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NYC MONDO BIKINI TIME! AKA Keren makes a roxy design

MONDO BIKINI TIME! AKA Keren makes a roxy design

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Team Tweets

oprettyboy1
Hey dont forget to visit my blog today http://bit.ly/of0Oo I have New shows up left and Right. So go entertain urself. #fiestamovement

mooncricket
Congrats! Looks nice! RT @Seth_Beck Look what Calliope found in our driveway, a black @fordfiesta http://twitpic.com/27pkp0 #fiestamovement

agardina
@Samproof @mikeyil @lobese @sunnythaper @samproof #fiestamovement bear hugs! Maui reunion soon? :-) CurrentTV can come with!

mooncricket
Here in Oakland, CA and just seen 2 billboards of the same green 2011 Ford Fiesta I WAS driving. Like the #fiestamovement was just a dream.

caitlinmariem
Oh hi! After party! #Fiestamovement

caitlinmariem
And let the movie roll.. #Fiestamovement

caitlinmariem
Sean lennon Is sitting behind us... His hat is amazing... #Fiestamovement

caitlinmariem
Did i just see the cast of the hills? Is it sad that makes me really happy? #fiestamovement

caitlinmariem
Witnessing the introduction of Katie holmes and kevin klines mom #fiestamovement

Events

Team John and Aaron’s SubT Fiesta
Team John and Aaron’s SubT Fiesta
738 people are going!
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The Big Picture
The Big Picture
270 people are going!
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  • Movement Stats
  • 8950 Agent Checkins
  • 3482 Team Followers
  • 4054 Agent Tweets
Fiesta has arrived!
Build and Price It Now
Movement Highlights: Team Denver
DEN Mission 3: Design A Roxy Kit
Mission 3: Design A Roxy Kit

Design a limited edition design for the Roxy Clothing line that will be released with the New Ford Fiesta. 

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Movement Highlights: Team Detroit
DTW SHORT FILM SCREENING
SHORT FILM SCREENING

Come see the premiere of our short film, the BLOODING, at the AMC 30 Forum 30 on June 9th!

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Movement Highlights: Team SD
SAN Fiesta + Roxy + Tocayo
Fiesta + Roxy + Tocayo

Team SD collaborates with Roxy Team Rider Kassia Meador, and Cuban-born illustrator Juan Marante (aka “Tocayo”)

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Movement Highlights: Team Phoenix
PHX Mission One - Phoenix’s Hottest Spots
Mission One - Phoenix’s Hottest Spots

There are a variety of words that people use to describe the Phoenix-metro area, most of which begin with ‘hot’, but for those of us that live here, ‘community’ comes up time and time again. We are creating a mural that will celebrate ten places that we feel are bright spots in this community.

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Movement Highlights: Team Sea
SEA Out For Ink Online Event
Out For Ink Online Event

This online event is in conjunction with Mission 3, the ROXY x SOTA Gear collaboration, we are showcasing the other local artists we considered along with featured artist Tiffany Ta, this collaboration will be…more permanent.

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Movement Highlights: Team Philadelphia
PHL The Geek List
The Geek List

It’s simple, really.  The Geek List is a list of 10 places in Philadelphia that every geek should know and love (as curated by Tim and Mikey).
We’re creating a map that visually represents their (approximate) geographic location and then it’ll be painted for all to see as a mural in a prominent area of town. 

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Movement Highlights: Team SD
Movement Highlights: Team LA
LAX Fully Loaded Screening
Movement Highlights: Team NYC
NYC MONDO BIKINI TIME! AKA Keren makes a roxy design
MONDO BIKINI TIME! AKA Keren makes a roxy design

Making a super hawaii design for Roxy apparel!

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Movement Highlights: Team Brklyn
NYC Concert at Webster Hall
Concert at Webster Hall

Concert at Webster Hall featuring Mike Del Rio with Sophie Dupin and Charlie Tippie FREE

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Movement Highlights: Team SF
SFO VIP tickets to a special performance by The Frail!
VIP tickets to a special performance by The Frail!

Support The Frail to represent San Francisco in the Fiesta Movement’s competition for a spot at Bonnaroo!

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Movement Highlights: Team LA
LAX Los Angeles - Acoustic Spotlight
Los Angeles - Acoustic Spotlight

Los Angeles is a city of Rock and Roll - but it also has some amazing hidden gems. We’re gathering together some amazing acoustic acts to Rock on the Roxx and take over the internet.

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Movement Highlights: Team Houston
HOU Battle of the Bands - Houston Edition
Battle of the Bands - Houston Edition

We searched high and low for Houston’s best musical talent. And now they will battle it out in a live concert showcase for the crown. The grand prize, an awesome local prize package + if Team Houston wins Mission 2 of the Fiesta Movement, the show of a lifetime on stage at Bonnaroo this summer!

Your RSVPs are important in helping us send a hometown band to Bonnaroo folks + sometime between April 13 - May 3 please send 1 text to 44144 with the word “ROCKSTAR” to cast your vote for Houston to win.

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Movement Highlights: Team Los Angeles
LAX ✮ Rockin’ The Elements Fiesta ✮
✮ Rockin’ The Elements Fiesta ✮

To Celebrate the unveiling of our Ford Fiesta Mural & the end of Mission #1 - Team Los Angeles is throwing a Rockin’ Ford Fiesta Event!

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Movement Highlights: Team Detroit
DTW Fiesta Detroit at BLED FEST 2010
Fiesta Detroit at BLED FEST 2010

We’re doing something a little different for this event by taking our Fiesta out to BLED FEST in Howell and hanging out with everyone there.  We’ll be streaming this event live over the web!

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Movement Highlights: Team Philadelphia
PHL Geekadelphia Mural Launch Party!
Geekadelphia Mural Launch Party!

Join Tim, Mikey and the rest of Geekadelphia at North Bowl Lounge ‘n Lanes as they celebrate their first Fiesta Movement mission!

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Movement Highlights: Team Denver
DEN 10 Spots of Denver
10 Spots of Denver

We have been tasked with choosing ten places that are unique to Denver and highlight locations that you should check out. Using these ten places we’ll create a map that will be up made into a mural so you know where to go.

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Movement Highlights: Team Chitown
ORD The Big Picture
The Big Picture

Its Finally that Time we have Finished Our Movie “The Big Picture”. We want you to come and join in the Premiere. Did i mention its free? It is.
Stay and get free Food and Free showing of Iron Man 2.
Seats are limited so its a 1st come 1st serve Basis. You will not be Admitted without RSVP so do it Now.
See you on June 8, @ 7:15pm.

Where:Kerasotes ShowPlace ICON

150 West Roosevelt Road

Chicago, IL 60605

Help Us by Texting “LAAP” to 44144 thanks Guys.

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Movement Highlights: Team Detroit
DTW End of Mission One Blowout
End of Mission One Blowout

To close out the first mission, we’re throwing a sweet party at the Cass Cafe with live music, drinks, food, and more.

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Movement Highlights: Team Detroit
DTW DET WALL
DET WALL

We get to pick the top 10 places that we feel YOU need to get to in this bold city of ours.. and then put it on a wall somewhere!

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Movement Highlights: Team Chitown
ORD The Big Picture mission
The Big Picture mission

Its Finally that Time we have Finished Our Movie “The Big Picture”. We want you to come and join in the Premiere. Did i mention its free? It is. See you on June 8, @ 7:15pm.
Where:Kerasotes ShowPlace ICON
150 West Roosevelt Road
Chicago, IL 60605

Learn More & Discuss
Movement Highlights: Team Philly
PHL Come see the movie we made about Zoe Strauss, stay for IRONMAN2!
Come see the movie we made about Zoe Strauss, stay for IRONMAN2!

We made a movie for Mission #4. Come watch it! Then stay to watch IRON MAN 2! *FREE FREE FREE*

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Movement Highlights: Team Houston
HOU H-town Community Map Project
H-town Community Map Project

We partnered with local talent to create an artistic map highlighting 10 places and experiences that are uniquely Houston.

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Movement Highlights: Team Brklyn
NYC FiestaNYC Crawl
FiestaNYC Crawl

We are taking you out to our fav places in NYC all day long! TOMORROW!!!

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About the Movement

For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we’re letting its fans take a crack at the advertising. They’ll use their creativity to promote the new 2011 Fiesta. And you get to be the judge.

Agents who participate will get to use a Ford Fiesta over the program period. We’ll pay for the gas. Team members will compete for prizes (of varying dollar amounts) and will have an equal chance to win a Ford Fiesta.

Keep Reading

Participants will be given the use of a Ford Fiesta with gas paid over the program period.
Team members will compete for prizes with varying dollar amounts and all will have an equal chance to win a Ford Fiesta.