16 Cities
20 Teams
1 Movement
The Ford Fiesta is coming stateside this summer. Until then, our 20 teams of agents are handing over the keys to their cities, working with the best local talent to reimagine the way Fiesta gets advertised. Support a nearby team as they compete against the rest of the country. Winners get their own 2011 Ford Fiesta (and all the glory).
Fresh Video
Team Tweets
bigredtim
I loved the #fiestamovement but this Aussie commercial called "How much Hipster can you pack in a Jazz?" is ridic http://bit.ly/9eGai6 #fb
jenfriel
@TheDerekJohnson AHH really!!?!? how do you like your fiesta?? #fiestamovement
samproof
Yay! #fiestamovement RT @SvenskaSpark: THE FIESTA HAS LANDED. I REPEAT: THE FIESTA HAS LANDED TO-DAY AND IT IS MINE.
agardina
@cbaccus @samdelag we did bring our @fordfiesta to Dallas Cars & Coffee during #fiestamovement. So much fun!
oprettyboy1
New Live From Sour Apple starring @MusicGenie http://bit.ly/ckwoK9 #fiestamovement
bigredtim
Just received word that my @fordfiesta's scheduled to start production today! #imwaytooexcitedforthis #fiestamovement
JonnyPaula
So... I leave for Los Angeles California ( #FiestaMovement prize I won) in five hours. I still have two #JonsWorld videos to edit first tho!
mikeyil
RT @bigredtim: Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil
bigredtim
Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil
Events
- Movement Stats
- 9585 Agent Checkins
- 3525 Team Followers
- 4064 Agent Tweets
Movement Highlights: Team SF
Mission #1: Graffiti Treasure Map
Team SF creates a treasure map of SF’s hidden gems!
Learn More & DiscussMovement Highlights: Team NYC
MacGruber for Free! Also the music video we made for “The Young Friends”
Free screening of MacGruber, plus the worldwide premiere of the music video for “South End” by the amazing band “The Young Friends” directed by Team NYC
Learn More & RSVPMovement Highlights: Team Houston
We will ROCK you.
We’re on the lookout for Houston’s best musical talent and we’re going to give them a sweet prize package + national recognition. We’re hosting a Battle of the Bands and you are invited to help us find the BEST band in Houston & give them the crown.
Learn More & DiscussMovement Highlights: Team Orlando
The Great Fiesta Movie Premiere
For Mission 4 we partnered with a local film director to make a short film inspired by the 2011 Ford Fiesta
Learn More & RSVPMovement Highlights: Team Dallas
Hanging Ten in the Big D!
Help Team Dallas build their own Dallas adventure as they hang ten with Roxy and the Fiesta Movement all around the Big D!
Learn More & RSVPMovement Highlights: Team LA
Los Angeles - Acoustic Spotlight
Los Angeles is a city of Rock and Roll - but it also has some amazing hidden gems. We’re gathering together some amazing acoustic acts to Rock on the Roxx and take over the internet.
Learn More & DiscussMovement Highlights: Team LA
Los Angeles - Acoustic Spotlight
Los Angeles is a city of Rock and Roll - but it also has some amazing hidden gems. We’re gathering together some amazing acoustic acts to Rock on the Roxx and take over the internet.
Learn More & DiscussMovement Highlights: Team Brklyn
Roxy Mission 3 Update!
For Mission 3 FiestaNYC will be teaming up with ROXY and to celebrate we are taking you out!
Learn More & DiscussMovement Highlights: Team Chitown
Movement Highlights: Team Philly
Free All Ages Show: Sharon Van Etten, Twin Sister & Reading Rainbow
Weathervane Music and Team Philly team up for an All Ages Show at AKA Records. First 100 RSVPs get a $10 AKA Records Gift certificate.
Learn More & DiscussMovement Highlights: Team ATL
Painting the Town!
Team ATL will “Paint the Town” by illustrating and featuring a colorful and interactive map of our ten favorite places throughout the city.
Learn More & DiscussMovement Highlights: Team Boston
Boston’s Music
In this mission, Ford has tasked our brave heroes Jon and Jory with discovering and promoting some of their favorite local bands from the Boston area!
Learn More & DiscussMovement Highlights: Team LA
Movement Highlights: Team Chicago
The Silver Room “Spring Shower” - RSVP here>
This is it. Technically it’s Spring so we’re starting off the season with a shower! As you might have known, Team John & Aaron have completed their mural at 1438 N. Milwaukee and are throwing an “unveiling party” to celebrate. We have teamed up with the folks at The Silver Room to throw the biggest party we’ve ever done…
Learn More & RSVPMovement Highlights: Team Orlando
Mission #2: A Lil’ Downtown Mixer
We’re co-hosting a free mixer May 1, 2010 8-11pm at Blank Space* in downtown Orlando. Musical performance by a special guest, free drinks and light snacks.
Learn More & RSVPMovement Highlights: Team Houston
H-town Community Map Project
We partnered with local talent to create an artistic map highlighting 10 places and experiences that are uniquely Houston.
Learn More & DiscussMovement Highlights: Team Denver
Mission 4: Make a Film
Team denver was given the chance to come up with short film idea to show off the Fiesta. Paired up with famous director Brook Aitkens and crew, a short film was created around the inspiration of the Fiesta and teachings of YNIG.
Learn More & DiscussMovement Highlights: Team SD
A Field Guide To San Diego // Reception & Party @ Bar Basic
Team San Diego to spend Ford Motor Company’s money for huge party in celebration of community + creativity.
Learn More & RSVPMovement Highlights: Team Dallas
Rockin’ the Big D!
Team Dallas will throw their first ever concert in support of some rockin’ local bands!
Learn More & DiscussMovement Highlights: Team Sea
Iron Man 2 x SOTA Short Film
Catch the premiere of “Monday - Friday,” a short film by director Stephan Grey about five roommates who share the Fiesta! it will be playing before Ironman 2, RSVP for free entry!
Learn More & DiscussMovement Highlights: Team Sea
SOTA Album Listening Party @ Capitol Club
This is our first Fiesta Movement event, its a Listening Party for State Of The Artist’s new album, SeattleCaliFragilisticExtraHellaDopeness…
Learn More & RSVPMovement Highlights: Team Philly
Free All Ages Show: Sharon Van Etten, Twin Sister & Reading Rainbow
Weathervane Music and Team Philly team up for an All Ages Show at AKA Records. First 100 RSVPs get a $10 AKA Records Gift certificate.
Learn More & RSVPMovement Highlights: Team Denver
Mission 3: Design A Roxy Kit
Design a limited edition design for the Roxy Clothing line that will be released with the New Ford Fiesta.
Learn More & DiscussMovement Highlights: Team Sea
Out For Ink Online Event
This online event is in conjunction with Mission 3, the ROXY x SOTA Gear collaboration, we are showcasing the other local artists we considered along with featured artist Tiffany Ta, this collaboration will be…more permanent.
Learn More & RSVPMovement Highlights: Team Orlando
TheDailyCity.com Mobile Art Show: Parking Space Takeover Featuring the Ford Fiesta
As a part of Third Thursday we’re taking over a parking space with the Ford Fiesta and creating a park!!!
Learn More & RSVPAbout the Movement
For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we’re letting its fans take a crack at the advertising. They’ll use their creativity to promote the new 2011 Fiesta. And you get to be the judge.
Agents who participate will get to use a Ford Fiesta over the program period. We’ll pay for the gas. Team members will compete for prizes (of varying dollar amounts) and will have an equal chance to win a Ford Fiesta.