16 Cities
20 Teams
1 Movement
The Ford Fiesta is coming stateside this summer. Until then, our 20 teams of agents are handing over the keys to their cities, working with the best local talent to reimagine the way Fiesta gets advertised. Support a nearby team as they compete against the rest of the country. Winners get their own 2011 Ford Fiesta (and all the glory).
Fresh Video
Team Tweets
bigredtim
I loved the #fiestamovement but this Aussie commercial called "How much Hipster can you pack in a Jazz?" is ridic http://bit.ly/9eGai6 #fb
jenfriel
@TheDerekJohnson AHH really!!?!? how do you like your fiesta?? #fiestamovement
samproof
Yay! #fiestamovement RT @SvenskaSpark: THE FIESTA HAS LANDED. I REPEAT: THE FIESTA HAS LANDED TO-DAY AND IT IS MINE.
agardina
@cbaccus @samdelag we did bring our @fordfiesta to Dallas Cars & Coffee during #fiestamovement. So much fun!
oprettyboy1
New Live From Sour Apple starring @MusicGenie http://bit.ly/ckwoK9 #fiestamovement
bigredtim
Just received word that my @fordfiesta's scheduled to start production today! #imwaytooexcitedforthis #fiestamovement
JonnyPaula
So... I leave for Los Angeles California ( #FiestaMovement prize I won) in five hours. I still have two #JonsWorld videos to edit first tho!
mikeyil
RT @bigredtim: Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil
bigredtim
Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil
Events
Roxy & Ford = One EPIC rooftop Fiesta! (& SamProof’s Bday Bash)
83 people are going!
Learn More & RSVP- Movement Stats
- 9586 Agent Checkins
- 3525 Team Followers
- 4064 Agent Tweets
Movement Highlights: Team Boston
Roxy’s New Digs
Jon & Jory have designed some sweet new apparel for Roxy - and are unveiling their sexy new design concepts in a special live show on Sunday, May 30th.
Learn More & DiscussMovement Highlights: Team SD
This is Charlotte King
Ford asked us to create a short film that depicted the personality of the Fiesta.
Learn More & DiscussMovement Highlights: Team SF
Mission #1: Graffiti Treasure Map
Team SF creates a treasure map of SF’s hidden gems!
Learn More & DiscussMovement Highlights: Team LA
TeamLA I’m on a Tiger Party!
Come celebrate with TeamLA, SamProof and JenFriel
Free Drinks, fun and more!
Learn More & RSVPMovement Highlights: Team Philly
Have A Heart: Mighty Writers + Pro Surfer Jennifer Smith = Kick Ass Apparel for Roxy.com
What happens when you pair up a group of elementary school kids from Philadelphia’s Mighty Writers program with Pro Surfer Jennifer Smith?
Learn More & DiscussMovement Highlights: Team Boston
A Fiesta Film
Jon & Jory have created a short film highlighting the Ford Fiesta, and their hometown of Boston, MA!
Learn More & DiscussMovement Highlights: Team Chitown
The Big Picture
Its Finally that Time we have Finished Our Movie “The Big Picture”. We want you to come and join in the Premiere. Did i mention its free? It is.
Stay and get free Food and Free showing of Iron Man 2.
Seats are limited so its a 1st come 1st serve Basis. You will not be Admitted without RSVP so do it Now.
See you on June 8, @ 7:15pm.
Where:Kerasotes ShowPlace ICON
150 West Roosevelt Road
Chicago, IL 60605
Help Us by Texting “LAAP” to 44144 thanks Guys.
Learn More & RSVPMovement Highlights: Team Chicago
Team John and Aaron Preset: the premiere of COUSINS - a film by Mike Finch
The big screen premier of COUSINS - a film by Mike Finch. Written by Mike Finch, Aaron Enequist-Leiker, and John Preskitt.
Learn More & RSVPMovement Highlights: Team Chicago
Team John and Aaron’s SubT Fiesta
Jonny Rumble is headlining Team John and Aaron’s Subterranean Fiesta, playing along with Detholz and Honest Engines.
Learn More & RSVPMovement Highlights: Team LA
Roxy Clothing Design
Teaming up with Ford is giving us the chance to design for Quicksilver’s Women’s line Roxy Apparel!
Learn More & DiscussMovement Highlights: Team Brklyn
Roxy Mission 3 Update!
For Mission 3 FiestaNYC will be teaming up with ROXY and to celebrate we are taking you out!
Learn More & DiscussMovement Highlights: Team SF
6/3: Iron Man 2 & Special premiere of Traffic Gods- (our short film)
Come celebrate with us completing our last mission with a special premiere of our short film
Learn More & RSVPMovement Highlights: Team Boston
Boston’s Music
In this mission, Ford has tasked our brave heroes Jon and Jory with discovering and promoting some of their favorite local bands from the Boston area!
Learn More & DiscussMovement Highlights: Team Sea
Out For Ink Online Event
This online event is in conjunction with Mission 3, the ROXY x SOTA Gear collaboration, we are showcasing the other local artists we considered along with featured artist Tiffany Ta, this collaboration will be…more permanent.
Learn More & RSVPMovement Highlights: Team Brklyn
FiestaNYC Crawl
We are taking you out to our fav places in NYC all day long! TOMORROW!!!
Learn More & RSVPMovement Highlights: Team Houston
Battle of the Bands - Houston Edition
We searched high and low for Houston’s best musical talent. And now they will battle it out in a live concert showcase for the crown. The grand prize, an awesome local prize package + if Team Houston wins Mission 2 of the Fiesta Movement, the show of a lifetime on stage at Bonnaroo this summer!
Your RSVPs are important in helping us send a hometown band to Bonnaroo folks + sometime between April 13 - May 3 please send 1 text to 44144 with the word “ROCKSTAR” to cast your vote for Houston to win.
Learn More & RSVPMovement Highlights: Team LA
World premiere of “Fully Loaded” & free screening of “Get Him to the Greek”
Come see the world premiere of ‘Fully Loaded’ &
Stick around for a free screening of ‘Get him to the Greek’
Movement Highlights: Team Chicago
Team John and Aaron Present: the premiere of COUSINS - a film by Mike Finch
Team John and Aaron Preset: the premiere of COUSINS - a film by Mike Finch
Learn More & DiscussMovement Highlights: Team Phoenix
Mission One - Phoenix’s Hottest Spots
There are a variety of words that people use to describe the Phoenix-metro area, most of which begin with ‘hot’, but for those of us that live here, ‘community’ comes up time and time again. We are creating a mural that will celebrate ten places that we feel are bright spots in this community.
Learn More & DiscussMovement Highlights: Team Chitown
The Big Picture mission
Its Finally that Time we have Finished Our Movie “The Big Picture”. We want you to come and join in the Premiere. Did i mention its free? It is. See you on June 8, @ 7:15pm.
Where:Kerasotes ShowPlace ICON
150 West Roosevelt Road
Chicago, IL 60605
Movement Highlights: Team SF
Mission #4: The Traffic Gods (short film)
After 2 days of filming, 2 weeks of editing, our 5 min short film is finished!
Learn More & DiscussMovement Highlights: Team Phoenix
Mission 1 Party!
To celebrate the success of our first Fiesta Movement mission as well as the growth of Phoenix and its people as a whole, we are going to be hosting a raucous party at one of the ten locations from our Phoenix Hot Spots mural.
Learn More & RSVPMovement Highlights: Team Boston
Free Rock Concert: “Aloud” & “Mild Revolution”
Local YouTube celebrities are holding a free concert May 3rd at Chruch in Allston. Monday, May 3rd at 7:30pm - local groups “Aloud”, and “Mild Revolution” will be playing a 3-hour show - free of charge… with an open bar too! Internet big-shots Jory Caron and Jonathan Paula have teamed up with the Ford Fiesta Movement to help promote these local bands, and Ford’s newest car, the 2011 Fiesta. Make sure to “RSVP” for the event for a chance to win $200 cash! “Aloud” & “Mild Revolution”, playing a free show - this Monday, May 3rd at Church in Allston… be there!
Learn More & RSVPMovement Highlights: Team Philadelphia
Free Private Prince of Persia Screening & World Premiere of Fiesta Day!
Join Geekadelphia and the cast and crew of Fiesta Day for the world premiere of their film on the big screen followed up by Prince of Persia!
Learn More & RSVPMovement Highlights: Team Los Angeles
EPIC FIESTA - THE DREAM - MISSION #2 CONCERT
EPIC FIESTA - THE DREAM - BE THERE!
Learn More & DiscussAbout the Movement
For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we’re letting its fans take a crack at the advertising. They’ll use their creativity to promote the new 2011 Fiesta. And you get to be the judge.
Agents who participate will get to use a Ford Fiesta over the program period. We’ll pay for the gas. Team members will compete for prizes (of varying dollar amounts) and will have an equal chance to win a Ford Fiesta.























