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Ford Fiesta

16 Cities
20 Teams

1 Movement

The Ford Fiesta is coming stateside this summer. Until then, our 20 teams of agents are handing over the keys to their cities, working with the best local talent to reimagine the way Fiesta gets advertised. Support a nearby team as they compete against the rest of the country. Winners get their own 2011 Ford Fiesta (and all the glory).

Fresh Video

Live From Sour Apple Season 2 Ep-2 Slim

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Missions

LAX Los Angeles - Acoustic Spotlight

Los Angeles - Acoustic Spotlight

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ORD Roxy

Roxy

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Team Tweets

bigredtim
I loved the #fiestamovement but this Aussie commercial called "How much Hipster can you pack in a Jazz?" is ridic http://bit.ly/9eGai6 #fb

jenfriel
@TheDerekJohnson AHH really!!?!? how do you like your fiesta?? #fiestamovement

samproof
Yay! #fiestamovement RT @SvenskaSpark: THE FIESTA HAS LANDED. I REPEAT: THE FIESTA HAS LANDED TO-DAY AND IT IS MINE.

agardina
@cbaccus @samdelag we did bring our @fordfiesta to Dallas Cars & Coffee during #fiestamovement. So much fun!

bigredtim
Just received word that my @fordfiesta's scheduled to start production today! #imwaytooexcitedforthis #fiestamovement

JonnyPaula
So... I leave for Los Angeles California ( #FiestaMovement prize I won) in five hours. I still have two #JonsWorld videos to edit first tho!

mikeyil
RT @bigredtim: Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil

bigredtim
Awesome! Our #fiestamovement tshirt design for Roxy is now available in Roxy retail stores! http://bit.ly/abzCH0 #fb /cc @mikeyil

Events

World premiere of “Pause” by Zenfilm + free screening of “Get Him to the Greek”
World premiere of “Pause” by Zenfilm + free screening of “Get Him to the Greek”
379 people are going!
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Mark and Dan Like This Mural
Mark and Dan Like This Mural
21 people are going!
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  • Movement Stats
  • 9625 Agent Checkins
  • 3529 Team Followers
  • 4064 Agent Tweets
Fiesta has arrived!
Build and Price It Now
Movement Highlights: Team Los Angeles
LAX EXCLUSIVE FIESTA - LIVE STREAMING EVENT - MISSION #3
EXCLUSIVE FIESTA - LIVE STREAMING EVENT - MISSION #3

EXCLUSIVE FIESTA - LIVE STREAMING EVENT - MISSION #3

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Movement Highlights: Team NYC
Movement Highlights: Team Sea
Movement Highlights: Team Dallas
DFW Indie Rock Dance Party Featuring Ishi, Darktown Strutters & DJ Sober!
Indie Rock Dance Party Featuring Ishi, Darktown Strutters & DJ Sober!

Join Team Dallas as they team up with Ishi, Darktown Strutters and DJ Sober for an exclusive show at The Loft!

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Movement Highlights: Team Los Angeles
LAX ✮ Rockin’ The Elements Fiesta ✮
✮ Rockin’ The Elements Fiesta ✮

To Celebrate the unveiling of our Ford Fiesta Mural & the end of Mission #1 - Team Los Angeles is throwing a Rockin’ Ford Fiesta Event!

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Movement Highlights: Team Boston
BOS Boston’s Music
Boston’s Music

In this mission, Ford has tasked our brave heroes Jon and Jory with discovering and promoting some of their favorite local bands from the Boston area!

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Movement Highlights: Team ATL
ATL Painting the Town!
Painting the Town!

Team ATL will “Paint the Town” by illustrating and featuring a colorful and interactive map of our ten favorite places throughout the city.

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Movement Highlights: Team Houston
HOU Celebrate Design, Support Houston
Celebrate Design, Support Houston

Mission 3 is a super cool design-oriented mission! We’ve partnered with local designer Molly Rodriguez to create some Fiesta + Houston-inspired designs for ROXY.

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Movement Highlights: Team Phoenix
PHX Theory of Circumstance Premier Alongside Robin Hood
Theory of Circumstance Premier Alongside Robin Hood

Come and see the premier of our short film “Theory of Circumstance” by Frank Thomas at the Desert Ridge 18 AMC Theater.

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Movement Highlights: Team Philadelphia
PHL Geekadelphia Mural Launch Party!
Geekadelphia Mural Launch Party!

Join Tim, Mikey and the rest of Geekadelphia at North Bowl Lounge ‘n Lanes as they celebrate their first Fiesta Movement mission!

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Movement Highlights: Team Brklyn
NYC Double Take/Double Feature -Fiesta Finale
Double Take/Double Feature -Fiesta Finale

Team Brooklyn is wrapping up the Fiesta Movement with a double feature at the E-Walk in Times Square

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Movement Highlights: Team Detroit
DTW FREE SHOW at the CROFOOT
FREE SHOW at the CROFOOT

For the second mission, we’re setting up a FREE show with some amazing artists at The Crofoot Ballroom in Pontiac, Michigan.

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Movement Highlights: Team Dallas
DFW The Surf’s Up for Mission 3!
The Surf’s Up for Mission 3!

For this mission, Team Dallas is working with Roxy and the Fiesta Movement to bring a feeling of the beach to our lovely landlocked Dallas, Texas! The surf’s up at White Rock Lake, in Deep Ellum and at the Dallas Arts District. Plus, we’ll be hanging ten for our mission at awesome places across the city, and where we go is all up to you!

Intrigued? Interested? Check out our event, RSVP and leave us a comment!

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Movement Highlights: Team Los Angeles
LAX Mission #2 Update + More!
Mission #2 Update + More!

Team Los Angeles Mission #2 Update + More!

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Movement Highlights: Team Orlando
MCO Some of the many places in Orlando Mark and Dan love
Some of the many places in Orlando Mark and Dan love

We get to choose the 10 must visit places in Orlando and let the world know about them.

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Movement Highlights: Team Miami
MIA LOMBRIES FILM - MISSION 4 - WATCH HERE
LOMBRIES FILM - MISSION 4 - WATCH HERE

Lombriz- (noun) Vulgar or common Spanish term for worm.

Gusano- (noun) Proper Spanish term for worm. Also used as a slur against Cubans who fled the island after the communist revolution in 1959.

Lombries- (noun) Colloquial term given to hosts infected with the parasitic, mind-controlling worms in the outbreak of 2011. The term is specific to the Miami region, blending “Lombriz” with the term “Zombies,” even though hosts are not zombies nor undead.

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Movement Highlights: Team Philadelphia
PHL The Geek List
The Geek List

It’s simple, really.  The Geek List is a list of 10 places in Philadelphia that every geek should know and love (as curated by Tim and Mikey).
We’re creating a map that visually represents their (approximate) geographic location and then it’ll be painted for all to see as a mural in a prominent area of town. 

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Movement Highlights: Team Philly
PHL Free All Ages Show: Sharon Van Etten, Twin Sister & Reading Rainbow
Free All Ages Show: Sharon Van Etten, Twin Sister & Reading Rainbow

Weathervane Music and Team Philly team up for an All Ages Show at AKA Records. First 100 RSVPs get a $10 AKA Records Gift certificate.

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Movement Highlights: Team Los Angeles
LAX EPIC FIESTA - THE DREAM - MISSION #2 CONCERT
Movement Highlights: Team SF
SFO Mission #4: The Traffic Gods (short film)
Mission #4: The Traffic Gods (short film)

After 2 days of filming, 2 weeks of editing, our 5 min short film is finished!

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Movement Highlights: Team NYC
NYC Keren X Roxy
Keren X Roxy

Celebrating Keren’s awesome design for Roxy

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Movement Highlights: Team SD
SAN Movie premiere of “This is Charlotte King”
Movie premiere of “This is Charlotte King”

Celebrate the worldwide premiere of our short film, “This is Charlotte King”

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Movement Highlights: Team Denver
DEN Mission 4: Make a Film
Mission 4: Make a Film

Team denver was given the chance to come up with short film idea to show off the Fiesta.  Paired up with famous director Brook Aitkens and crew, a short film was created around the inspiration of the Fiesta and teachings of YNIG.

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Movement Highlights: Team Brklyn
NYC Concert at Webster Hall
Concert at Webster Hall

Concert at Webster Hall featuring Mike Del Rio with Sophie Dupin and Charlie Tippie FREE

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Movement Highlights: Team Philly
PHL Come see the movie we made about Zoe Strauss, stay for IRONMAN2!
Come see the movie we made about Zoe Strauss, stay for IRONMAN2!

We made a movie for Mission #4. Come watch it! Then stay to watch IRON MAN 2! *FREE FREE FREE*

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About the Movement

For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we’re letting its fans take a crack at the advertising. They’ll use their creativity to promote the new 2011 Fiesta. And you get to be the judge.

Agents who participate will get to use a Ford Fiesta over the program period. We’ll pay for the gas. Team members will compete for prizes (of varying dollar amounts) and will have an equal chance to win a Ford Fiesta.

Keep Reading

Participants will be given the use of a Ford Fiesta with gas paid over the program period.
Team members will compete for prizes with varying dollar amounts and all will have an equal chance to win a Ford Fiesta.